1. SEO tips
How to increase traffic to your website
BuffyAndrews

2. Why it matters?
• Search Engine Optimization (SEO) helps drive traffic to your
website
• When people are searching for something
(service, product, article, etc.) they use most relevant
keywords
• By making your site more SEO friendly, more people will find
it. The more people who find it, the better
BuffyAndrews

3. Web headlines can stand alone
• Do you immediately know from the headline what the article
is about?
BuffyAndrews

4. Use keywords
• Think about how you would search for something.
• Put keywords at or near the beginning of the headline. Word
order matters.
BuffyAndrews

5. Don’t abbreviate
• Always use full names for:
Famous people
Organizations
Places
Teams
Businesses
etc.
BuffyAndrews

6. Use city/region names
• Be specific with geographic names
BuffyAndrews

7. Don’t use puns, cute headlines
• They’re great for print, horrible for website
• Print: Too much Heat
• Web: Detroit Pistons lose to Miami Heat 101-98
BuffyAndrews

8. Not too long or too short
• Aim for about 8 words or 65 characters
BuffyAndrews

9. Use full company names, etc.
• Put the names of companies, organizations, etc. in headline
BuffyAndrews

10. Descriptions/keywords
• If the person’s name is not familiar to your audience, use a
likely search phrase.
BuffyAndrews

11. Use descriptive first words
• Start columns with the columnist’s name and opinions with
the word OPINION. Likewise, use PHOTO or VIDEO to denote
multimedia.
BuffyAndrews

12. Helpful articles
• 55 quick SEO tips
• 5 Tips to Boost Your SEO in a Competitive Online
Environment
BuffyAndrews

13. Follow me
BuffyAndrews
• Buffy’s World:
http://www.yorkblog.com/buffy/
• Buffy’s Write Zone:
http://buffyswritezone.blogspot.com/
• Author website:
www.authorbuffyandrews.com
• Twitter: https://twitter.com/Buffyandrews
• Facebook:
https://www.facebook.com/buffy.andrews
• Google+:
https://plus.google.com/u/0/10264693623
6475852585/posts

14. Follow me
• Pinterest: https://pinterest.com/buffyandrews/
• Tumblr: http://www.tumblr.com/blog/buffyandrews
• Storify: http://storify.com/buffyandrews
• Instagram: buffyandrews
• Linkedin: http://www.linkedin.com/profile/view?id=40047960
BuffyAndrews

15. Contact
Buffy Andrews
Assistant Managing Editor
Features and Niche Pubs
Social Media Coordinator
York Daily Record
Email: Buffy@ydrcom
Phone: 717-771-2052
BuffyAndrews