Engagingthroughcontests2013
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Learn some of the ways to engage with readers via contests.
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Engagingthroughcontests2013
- 1. Engaging through Buffy Andrews contests How to engage with your readers through contests
- 2. Why do contests? • Everyone loves a contest • They attract new readers, help build audience Buffy Andrews
- 3. What kinds of contests • Short answer = all kinds • Tie contest to holiday (ie. Christmas, Valentine’s Day) • Events (ie. Parades, fairs) • Weather (ie. Snowman, beat the heat) Buffy Andrews • Anniversary (ie. Peeps 60th anniversary) • Popular TV show or film • Biggest fan or school spirit • Bartender, lookalikes, tattoos, etc.
- 4. Consider various platforms • Instagram • Facebook • Twitter • Blogs Buffy Andrews • Videos • Print • Photos • Pinterest
- 5. Halloween pet contest • We asked readers to share photos of their pets wearing their Halloween costumes. Buffy Andrews
- 6. Sharp-dressed sneakers • We asked readers to turn plain white sneakers into creative works of art. Buffy Andrews
- 7. Doing ‘The Y’ • You heard of planking; we invented ‘The Y’ and asked readers to send us photos of them doing it. Buffy Andrews
- 8. Marry platforms • We asked readers to share their Instagram photos and include the hashtag #YDRFair. • We found the photos via the hashtag, pinned them to our Pinterest board and created a slideshow via Storify. Buffy Andrews
- 10. Instagram contest • We pinned Instagrams with hashtag #YDRschool to our Back to School Instagram contest board. Buffy Andrews
- 11. Vacation with YDR • Readers share photos of them holding our newspaper while on vacation around the world. • We pin their photos to our Pinterest board and post to our Google map. Buffy Andrews
- 12. Blog • Connected to St. Paddy’s Day • Kicked off on blog, socialized via multiple platforms Buffy Andrews
- 13. Print • Kicked off in print, socialized via multiple platforms • We wrote beginning of a Christmas story; readers wrote endings • Winner chosen and complete story published on Christmas Buffy Andrews Day
- 14. Consider Upickem • Contest hosting software • Users can submit online • Readers can vote online • Drives traffic to hosting website or blog Buffy Andrews
- 15. Peeps voting online Buffy Andrews
- 16. Peeps Pinterest board Buffy Andrews
- 17. Lots of engagement • This entry in our Peeps diorama contest, titled Peeping Day-Hunger Games, garnered 77 likes and 212 repins. Buffy Andrews
- 18. Promote • Promote contests through all social media channels Buffy Andrews
- 19. Follow me • Buffy’s World: http://www.yorkblog.com/buffy/ • Buffy’s Write Zone: http://buffyswritezone.blogspot.com/ Buffy Andrews • Author website: www.authorbuffyandrews.com • Twitter: https:// twitter.com/Buffyandrews • Facebook: https:// www.facebook.com/buffy.andrews • Google+: https ://plus.google.com/u/0/102646936236475 852585/posts
- 20. Follow me • Pinterest: https://pinterest.com/buffyandrews/ • Tumblr: http://www.tumblr.com/blog/buffyandrews • Storify: http://storify.com/buffyandrews • Instagram: buffyandrews Buffy Andrews • Linkedin: http://www.linkedin.com/profile/view? id=40047960 • RebelMouse: https://www.rebelmouse.com/Buffyandrews • Goodreads: http://www.goodreads.com/user/show/7370309-buffy- andrews
- 21. Contact Buffy Andrews Assistant Managing Editor Features and Niche Pubs Social Media Coordinator Buffy Andrews York Daily Record Email: Buffy@ydrcom Phone: 717-771-2052