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LYNX BODY SPRAY ADVERT,[object Object],Idea and Script Development,[object Object],By Emily Johnson,[object Object]
	My partner I was paired with is the wonderfully talented Adam James Bullivant   (-AJB-) who briefed me with an already very well developed idea for his Body Spray Advert…,[object Object],Myself and my Client.,[object Object]
Adam’s Idea.,[object Object],"Product: Body Spray,[object Object], ,[object Object],Advert Idea:,[object Object],All shot from across the street.,[object Object], ,[object Object],Basic Plot: Shot of an antique shop, women (well made up, in heels) with loads of shopping bags struggles past the shop door. She suddenly stops, after a quick moment enters the shop. After like 5/8 seconds or so (portrayed by sounds only) she walks out dragging a huge grandfather clock over her shoulder in a little cart.,[object Object], ,[object Object],In a multi plane camera style, the camera slowly zooms across the street, through the door, past the silhouettes of beautiful ladies, up to the till and over to find the shop keeper (an elderly man) crouched behind the desk, spraying old antiques with this specific body spray.,[object Object], ,[object Object],Cut to the product with the tag line:,[object Object], ,[object Object],Lynx – “Simply Irresistible.",[object Object],Due to my first initial research, I am satisfied that this advert idea works. The simplicity of the story, and the funny “revelation” of the product and what it is being used for broadcasts the message that Lynx has used with it’s previous advertisements. ,[object Object]
Lynx Audience is young men. They usually use the concept of their product aiding young men to attract women to sell their product; in a sort of manner “If you buy this product, women will be attracted to you.”,[object Object], ,[object Object],http://www.youtube.com/watch?v=EfeVEAZkJqM “Even Angels will fall”,[object Object], ,[object Object],http://www.youtube.com/watch?v=DOnbCdlLPiw “Premature Perspiration”,[object Object], ,[object Object],http://www.youtube.com/watch?v=uAtyunatwqc “Chocolate Man”,[object Object],Initial Research,[object Object]
I had a few ideas for changes and additions to be made to Adam’s idea, based on my research. ,[object Object],I wanted to add a Young Man character, as all the Lynx adverts feature a Young Man/Young Men. I also wanted to include the spray actually being used as a Body Spray.,[object Object],I also thought it was important to include a “Close Up” opportunity for the product. ,[object Object],First Thoughts,[object Object]
LYNX MEN'S BODY SPRAY ADVERT,[object Object],1.,[object Object],EXT. QUIET STREET. DAY TIME.,[object Object],SFX. Quiet City Noise. Sound of Heeled foot steps. YOUNG WOMAN's earrings and jewelry clinking. Car driving past.,[object Object],AN ATTRACTIVE YOUNG WOMAN IS WALKING DOWN THE STREET. THE STREET IS A NARROW QUIET BACK-END STREET OF A CITY CENTER. SHE IS THE ONLY PERSON ON THE STREET. THE BUILDINGS SHE IS WALKING PAST ARE OLD BUILDINGS, SOME CONVERTED INTO SHOPS. THE NAMES OF THE SHOPS ARE NOT VISIBLE.  SHE IS CARRYING MANY DESIGNER SHOPPING BAGS IN BOTH HANDS. SHE REACHES A SHOP ENTERANCE, SHE STOPS AND LIFTS HER HEAD SLIGHTLY - HER FACIAL EXPRESSIONS SUGGEST SHE HAS NOTICED SOMETHING. SHE SNIFFS THE AIR SLIGHTLY. SHE THEN QUICKLY ENTERS THE OLD SHOP.,[object Object],THE SHOP SHE HAS WALKED INTO IS REVEALED AS "ANTIQUES".,[object Object],A FEW MOMENTS LATER, SHE LEAVES THE SHOP, STRUGGLING TO CARRY A LARGE OVER SIZED GRANDFATHER CLOCK ON HER BACK.,[object Object],First Script Draft,[object Object]
2.,[object Object],INT. INSIDE SMALL ANTIQUES SHOP. DAY TIME.,[object Object],SFX. Women chattering. Spraying noises. Noise of Money Till.,[object Object],INSIDE THE ANTIQUES SHOP, THE SPACE IS SMALL - THE SURROUNDINGS ARE FULL OF SHELVES AND CABINETS HOLDING ANTIQUES SUCH AS CLOCKS, PLATES, ORNAMENTS, VASES ETC. THE SMALL SHOP IS BURSTING WITH YOUNG WOMEN. ALL THE WOMEN ARE CLUTCHING ANTIQUES AFFECTIONATELY.  A SMALL OLD MAN IS SPRAYING HIS ANTIQUES WITH A BOTTLE OF LYNX BODY SPRAY. HE PLACES THE BOTTLE DOWN ON THE COUNTER. ,[object Object],A HANDSOME YOUNG MAN WITH EAR-LENGTH DARK CURLY HAIR WORKING IN THE SHOP IS STANDING BEHIND THE TILL. HE AMAZED BY ALL THE BEAUTIFUL WOMEN IN THE STORE AND IS LOOKING/WATCHING THEM. HE LOOKS AT THE LYNX BODY SPRAY. HE SMILES. HE UNBUTTONS HIS SHIRT, PICKS UP THE BOTTLE - AND SPRAYS HIS UNDERARMS AND BODY.,[object Object],CUT QUICKLY TO BY-LINE: "LYNX. SIMPLY IRRESISTIBLE.",[object Object],First Script Draft,[object Object]
I have a few more ideas I will discuss with my team if this idea is chosen. I already have some changes I’d like to make to the script draft. ,[object Object],I have an additional idea for the end of the Advert...,[object Object],Further Thoughts,[object Object]
After the Product and By-Line has been displayed, the shot changes to out side the Antiques shop. A woman leaves the shop, carrying the Young Man on her back.,[object Object],This is will add a couple of seconds to the end of the ad. I think it helps the Joke in the advert and supports the message of the product. ,[object Object],Further Thoughts,[object Object]
First Character Sketches,[object Object],I began some sketches for the Young Woman. When drawing these, I had the opening shot in mind. I’d like the woman’s hair to be big and flowing in the wind as she walks,[object Object]
First Character Sketches,[object Object],I began some sketches for the Young Woman. When drawing these, I had the opening shot in mind. I’d like the woman’s hair to be big and flowing in the wind as she walks,[object Object]
First Character Sketches,[object Object],These are just a few sketches of the Young Man. The Young Man has dark short curly hair like in these drawings.,[object Object]
I have really enjoyed working on this idea and believe the research I have done supporting this advert concept supports the story and it will be a successful advert for Lynx.,[object Object],I am confident if this idea is chosen myself and my team will produce an effective advert.,[object Object],We have discussed combining different Animation styles, extending our skills and challenging ourselves.,[object Object],Final Thoughts,[object Object]
Thank You For Listening,[object Object],If you’d like to know more, please visit my Tumblr Blog for more information about my Research and Development. ,[object Object]

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