A recent survey carried out by Bull Information Systems, polling the views of 100 senior business decision-makers across the UK, has revealed that a large majority of organisations are still struggling to respond to requests for data analytics. "Ultimately, big data, high-performance analytics or whatever term we attach to the results of this survey, has to enable a business or agency to gain insight into their customers; if it doesn't deliver that then I would question why not" commented Andrew Carr, CEO Bull UK & Ireland. "Data should be used to gain business advantage and now is the time for businesses to put the power of analytics into the hands of their key decision makers."