But hey ... small businesse are catching up, as is evident from this new infographic from the folks over at VerticalResponse, brought to our attention by Marketing Pilgrim this morning. The infographic highlights how small businesses are using social media -- how much time and money they're spending, which social networks they're focusing on, and the challenges they're facing. Turns out a big chunk -- 43% of small businesses -- are spending at least 6 hours per week on social media, with a large focus on Facebook (90% are using it) and Twitter (70% are using it). As for social networks like Google+ and Pinterest, to quote the infographic, "not so much." Check out the full infographic below for more interesting stats.
43% of Small Businesses Spend 6+ Hours Per Week in Social Media
1. 43% of Small Businesses Spend 6+ Hours Per Week in Social
Media [INFOGRAPHIC]
Posted by Pamela Vaughan
Tue, Oct 30, 2012 @ 01:00 PM
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-Small-Businesses-
Spend-6-Hours-Per-Week-in-Social-Media-INFOGRAPHIC.aspx#ixzz2ILqt0A1f
Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33776/43-of-Small-Businesses-
Spend-6-Hours-Per-Week-in-Social-Media-INFOGRAPHIC.aspx#ixzz2ILqiGv00If you're
a small business owner, I'm sure you can easily relate: Your head is likely adorned by
quite a few different hats on any given day. So when it comes to social media, it's no
wonder so many small business owners have been slow to incorporate this newish
channel into their overall marketing strategy. Let's face it: Social media can be quite the
time suck!
But hey ... small businesse are catching up, as is evident from this new infographic from
the folks over at VerticalResponse, brought to our attention by Marketing Pilgrim this
morning. The infographic highlights how small businesses are using social media -- how
much time and money they're spending, which social networks they're focusing on, and
the challenges they're facing. Turns out a big chunk -- 43% of small businesses -- are
spending at least 6 hours per week on social media, with a large focus on Facebook
(90% are using it) and Twitter (70% are using it). As for social networks like Google+
and Pinterest, to quote the infographic, "not so much." Check out the full infographic
below for more interesting stats.