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Sage Insights
Smart thinking

Harness the Power to
Do More with Less
with an Automated
Accounting System
Geni Whitehouse, CPA

Table of Contents
When the shoebox no longer fits
Today’s decisions – tomorrow’s regrets?
How automated systems can help
Don’t settle

Remember when a pay phone was the only way to contact
someone when you were out? Up until 30 or so years ago,
this worked fine; you could find a pay phone on every corner.
But then the cell phone came along. It freed us from our
dependence on loose change and gave us options for
changing plans and connecting with people on the fly. It’s
hard to imagine not having a cell phone today—and it’s not
just about convenience. Some would say that not having a
cell phone might cause you to miss out on business and
social opportunities. The bottom line: pay phones simply
aren’t good enough anymore. The same goes for manual
records. They’re fine when you first start a business. You
send out invoices and receive payment. You write checks and
pay your bills. When you want to figure out how much you
owe, you gather up all of the bills that haven’t been paid and
add them up. You look at the customer invoices you’ve sent
out and add up how many are uncollected. Then one day, you
discover that you owe more than you expect to collect in the
next few weeks. What will you do now? Maybe you shouldn’t
have paid that credit card in full last week. But it’s too late.
The cash is gone. It might be time for you to take another look
at the tools you’re using to run your business—to embrace
change and harness the power to do more with less.
Otherwise, you might be left holding a lot of dimes, with
nowhere to use them.

When the shoebox no longer fits
As a small business owner, you have to make tough decisions
at nearly every turn. You have to wrestle with questions like:
Should I buy more inventory or add a new display area? Do I
spend money on a marketing campaign or hire a new staff
person? or, Will I pay the IRS or my suppliers today? When
you’re working from manual or segmented records, many of
those short-term decisions get made based on limited
information such as your checkbook balance or the total
amount of unpaid bills sitting on your desk. With a manual
system, items in process—such as goods on order, quotes in
process, and deposits in transit—aren’t taken into
consideration in your planning. When you need to plan ahead,
not just account for historical transactions, you can’t rely on
the pieces of paper in your shoebox; that’s just not good
enough anymore.

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

Page 1 of 8
Sage Insights
Smart thinking

Today’s decisions – tomorrow’s regrets?
Without a clear perspective, you can end up making bad
decisions. You might be focused on generating more revenue
from customers who don’t pay. You might be pushing to sell
more of the items that generate the lowest margins. You
might be late paying the IRS and end up owing a big penalty.
Or you might decide to pay off that credit card balance, only
to discover that you can’t pay the rent. To build a long-term,
successful business, you need tools that can put information
at your fingertips so you can make the right decisions. You
need an integrated, automated accounting system.

You can also set up recurring customer invoices to
automatically bill your customers the same amount on
designated dates every month.

How automated systems can help.
There are hundreds of transactions that occur in every
business day. Without help, you can quickly lose control. You
have to manage your finances, but you can’t ignore your
customers, your suppliers, or your team. Rather than running
yourself ragged, you can rely on an automated system to help
you create order from chaos. Here are some ways the right
automated system can help:
1. Eliminate duplication
2. Validate transactions
3. Enforce rules

Figure 1: Recurring Journal Entries

4. Monitor results
5. dentify and correct discrepancies
I

Validate transactions

6. Project future outcomes

When you are relying on manual systems, you have no built-in
error checking. Automated systems can have built-in defaults,
limits, and warnings. You can set them up to warn you about
period or date discrepancies and to prevent you from
inadvertently re-using numbers on documents.

7. Be accountable

Eliminate duplicate efforts
Manual systems require you to re-enter the same data
multiple times. In an automated system, you can enter data
once and then re-use it. You can also set up repeating
transactions to handle a number of different scenarios.
Because data is reused and centralized, you reduce the
likelihood of errors.

“Those tiny little balls keep sliding
around. And where am I supposed
to store my budget?”
Not good enough for running a business:
Abacus, 2nd Century BC.
• Recurring Transactions
Your accountant tells you to record the same adjustment
every month. With an automated accounting system, you can
create recurring journal entries so that once a month, the
journal entry will be recorded in your general ledger, making
your financial statements accurate on a monthly basis.

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

“One drop of water and all of my
records were erased. And you don’t
want to know what happened the
day one of my goats got into the
scroll storage tent.”
Not good enough for running a business:
Abacus, 3rd Century AD
• Unique Numbers
Automated systems can help you keep track of transactions
by assigning unique invoice and check numbers to
transactions. In the event you manually enter a duplicate
number, you will receive an automatic warning.

Page 2 of 8
Sage Insights
Smart thinking

Figure 2: Moving from a plan to a projection. A detailed projection can
become your roadmap for generating those future business profits.

• Monitor Balances
You can use your inventory system to monitor available item
balances. When you enter invoices that require more product
than you have on hand, your automated system can alert you
about product shortages and can then automatically create
purchase orders for replacement items.

Enforce rules
Manual systems are quick and easy to use. But unless you
use a ton of sticky notes or get used to wearing a string
around your finger, you run the risk of forgetting about special
offers, price discounts, and accounting for both sides of a
transaction. Automated systems can handle the rules for you,
without adding any additional hassle to your day.
• Credit Limits

“Who moved my token? Now
I will have to start counting my
sheep all over again…why I am
getting so sleepy?”
Not good enough for running a business:
Accounting Tokens, Susa, 3500 BCE.

You can set up customer credit limits and use your automated
system to enforce the rules. As you enter sales invoices, the
system will add them to a customer’s balance and then check
to see if the total is within the specified limit. You can
configure your system to warn you or place a hold on any
transactions that exceed the balance you specify.
• Vendor Forms
You need to file 1099 forms whenever you pay more than
$600 to any single vendor or supplier in the course of a year.
Automated systems can capture all of the data for each
transaction with every vendor and then produce IRS
compliant forms at the end of the year. No hassle, no
duplicated effort, no penalties for failing to file a form.
• Access to Information
Information is power. By providing employees with the
information they need to be successful, you make their jobs
more rewarding. When employees are able to verify pricing,
review inventory balances, and send emails directly from
customer accounts, your customers will notice the difference.

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

Page 3 of 8
Sage Insights
Smart thinking

Monitor your results
Manual records or cobbled-together spreadsheets can’t give
you an immediate sense of where you stand. Eventually, you
might be able to add and subtract your way to a result, but it
won’t be accurate. When you run your business on the right
automated system, every transaction is automatically
recorded against a master record called a General Ledger.
That general ledger creates a scorecard for your business; it
tells you if you’re making money and managing your assets
wisely. It can help you monitor profitability and keep an eye
on your expenses—and the information is available when you
want it in the form of financial statements.

“I’ll trade you one goat for one pair
of shoes and a cow bell. We need
more cow bell.”
Not good enough for running a business:
Barter system, 13th Century CE.

• Delinquent Accounts
Accounting software can accumulate customer balances and
keep track of due dates. It can apply appropriate payment
terms and give you the information you need to collect on
delinquent accounts. You can run aging reports to evaluate
the results of your collection efforts.
• Top Salesperson
An automated system can capture sales results by
salesperson so you can evaluate the relative effectiveness of
your team. With good information, you can identify training
and coaching opportunities.

Figure 3: Review sales by sales rep

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

Page 4 of 8
Sage Insights
Smart thinking

Identify and correct any discrepancies
Manual systems are fraught with opportunities for error. There
can be classification errors, inaccurate addresses, or item
identification problems. With an automated system
performing calculations and producing reports, calculation
errors are less frequent, and other errors are likely to be more
visible. Frequent reporting and reconciliation tools will help
you stay on top of the transactions in your business.

“Here’s your tent. Thanks
for these dinar.”
Not good enough for running a business:
Single entry accounting, 12th Century CE.

Figure 4: Internal Accounting Review*
•	 Bank Balance
With automated bank reconciliations, you can quickly pull
information from your bank account directly to your
accounting software. You can identify outstanding items and
record any necessary adjustments.
•	 Quality Control
Customer returns are an easy way to evaluate customer
satisfaction and service effectiveness. With an automated
accounting system, you can manage returns and process any
needed refunds.
*Sage is not liable or responsible for any fines or penalties that may result from
errors in your company accounting records. The Internal Accounting Review is
not intended to uncover all questionable transactions.

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

Page 5 of 8
Sage Insights
Smart thinking

Project future outcomes
Manual systems provide a very short-sighted perspective of
your business. You might be able to rifle through a drawer full
of unpaid invoices to figure out who you owe, but you can’t
easily determine projected future sales, or identify due dates,
or plan for inventory re-ordering. With the right automated
accounting system, you can spend less time looking back
and more time looking forward towards expected delivery
dates, planned expenditures, and anticipated cash receipts.

“My trial balance is out of balance.
Can someone pass me an eraser?”
Not good enough for running a business:
10 column pad, USA, 20th Century AD.

• Cash Flow
Powerful accounting software can turn transactions into
insights. By comparing customer invoice due dates with
vendor payables, your system can help you plan and respond
to any anticipated cash shortfalls.
• Reorder Quantities
When it comes to inventory, you don’t have time to count and
consider what’s on the shelf. With an automated accounting
system, you can produce a reorder worksheet that tells you
what to order from each supplier—keeping you one step
ahead of your customers at all times.

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

Page 6 of 8
Sage Insights
Smart thinking

Be accountable
With enough time, energy, and effort you can eventually figure
out where you stand in a manual system. But you can’t put
that information in context. You might be able to determine
how much you have sold in a given period, but you’ll have to
find your budgets to determine if you’re on track or not. The
beauty of the right integrated accounting solution is that you
can have everything in one place. You can see your results as
they happen and then compare them to your budget. You can
review anticipated needs and make adjustments on the fly. An
automated accounting system can help keep your business
on track.

“I have 100 items but I can only
count to 99. Can someone lend me
a hand?”
Not good enough for running a business:
Chisanbop, Korea, 1977.

• Budget Comparisons
When you store your budgets in an automated accounting
system, you can compare your actual results with your plans.
When revenues fall short, you can control your expenses to
maintain consistent profitability. When your expenses exceed
budgets, you can dig deeper to uncover the cause and then
take corrective action. Instead of working in a reactionary
mode, you are in a position to respond in a timely and
effective manner.
• Quotes and Proposals
It’s easy to lose track of open quotes and outstanding
proposals. By entering them in an automated system, you can
stay on top of prospective business and monitor open issues.
When you’re ready to process the sale, you can convert
quotes to orders and orders to invoices without re-entering
essential data. With an automated system, you can be more
responsive to your prospects and customers

Don’t settle.
Today’s businesses can’t afford to settle for inefficient tools
that don’t give them complete information. Few owners have
time to waste piecing transactions together or struggling to
find the right address. They can’t keep up with all of the rules,
rates, and paperwork. They need a solution that fits their
business today, with plenty of room to meet their needs
tomorrow. For a small business owner, the decision should be
obvious: When you compare the cost of making bad
decisions with the cost of purchasing accounting software,
you can’t afford to run your business without a powerful
solution like Sage 50—U.S. Edition.

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

“I love these rows and columns, but
why do I need to buy additional
software to produce charts and
graphs?”
Not good enough for running a business:
Visicalc, SuperCalc, Multiplan, 1979-1983.

Page 7 of 8
Sage Insights
Smart thinking

About the author
Geni Whitehouse is a CPA and speaker and the author of
“How to Make a Boring Subject Interesting: 52 ways even a
nerd can be heard”. Originally from Greenville, South
Carolina, Geni now resides in Napa, California. She is the
mother of two 20-something children and still remembers the
day her youngest stopped mid-Mall and said, “Mom, without
cell phones, how did you keep in touch with your parents
when you were a kid?” She replied, “My dad had a really loud
whistle when it was time to come home for dinner.”

©2013 Sage Software Canada, Ltd. All rights reserved. Sage, the Sage logos, and the Sage product and service names mentioned herein are registered trademarks or
trademarks of Sage Software, Inc., or its affiliated entities. All other trademarks are the property of their respective owners.

Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada

Page 8 of 8

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Sage Harness the Power of Your ERP

  • 1. Sage Insights Smart thinking Harness the Power to Do More with Less with an Automated Accounting System Geni Whitehouse, CPA Table of Contents When the shoebox no longer fits Today’s decisions – tomorrow’s regrets? How automated systems can help Don’t settle Remember when a pay phone was the only way to contact someone when you were out? Up until 30 or so years ago, this worked fine; you could find a pay phone on every corner. But then the cell phone came along. It freed us from our dependence on loose change and gave us options for changing plans and connecting with people on the fly. It’s hard to imagine not having a cell phone today—and it’s not just about convenience. Some would say that not having a cell phone might cause you to miss out on business and social opportunities. The bottom line: pay phones simply aren’t good enough anymore. The same goes for manual records. They’re fine when you first start a business. You send out invoices and receive payment. You write checks and pay your bills. When you want to figure out how much you owe, you gather up all of the bills that haven’t been paid and add them up. You look at the customer invoices you’ve sent out and add up how many are uncollected. Then one day, you discover that you owe more than you expect to collect in the next few weeks. What will you do now? Maybe you shouldn’t have paid that credit card in full last week. But it’s too late. The cash is gone. It might be time for you to take another look at the tools you’re using to run your business—to embrace change and harness the power to do more with less. Otherwise, you might be left holding a lot of dimes, with nowhere to use them. When the shoebox no longer fits As a small business owner, you have to make tough decisions at nearly every turn. You have to wrestle with questions like: Should I buy more inventory or add a new display area? Do I spend money on a marketing campaign or hire a new staff person? or, Will I pay the IRS or my suppliers today? When you’re working from manual or segmented records, many of those short-term decisions get made based on limited information such as your checkbook balance or the total amount of unpaid bills sitting on your desk. With a manual system, items in process—such as goods on order, quotes in process, and deposits in transit—aren’t taken into consideration in your planning. When you need to plan ahead, not just account for historical transactions, you can’t rely on the pieces of paper in your shoebox; that’s just not good enough anymore. Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada Page 1 of 8
  • 2. Sage Insights Smart thinking Today’s decisions – tomorrow’s regrets? Without a clear perspective, you can end up making bad decisions. You might be focused on generating more revenue from customers who don’t pay. You might be pushing to sell more of the items that generate the lowest margins. You might be late paying the IRS and end up owing a big penalty. Or you might decide to pay off that credit card balance, only to discover that you can’t pay the rent. To build a long-term, successful business, you need tools that can put information at your fingertips so you can make the right decisions. You need an integrated, automated accounting system. You can also set up recurring customer invoices to automatically bill your customers the same amount on designated dates every month. How automated systems can help. There are hundreds of transactions that occur in every business day. Without help, you can quickly lose control. You have to manage your finances, but you can’t ignore your customers, your suppliers, or your team. Rather than running yourself ragged, you can rely on an automated system to help you create order from chaos. Here are some ways the right automated system can help: 1. Eliminate duplication 2. Validate transactions 3. Enforce rules Figure 1: Recurring Journal Entries 4. Monitor results 5. dentify and correct discrepancies I Validate transactions 6. Project future outcomes When you are relying on manual systems, you have no built-in error checking. Automated systems can have built-in defaults, limits, and warnings. You can set them up to warn you about period or date discrepancies and to prevent you from inadvertently re-using numbers on documents. 7. Be accountable Eliminate duplicate efforts Manual systems require you to re-enter the same data multiple times. In an automated system, you can enter data once and then re-use it. You can also set up repeating transactions to handle a number of different scenarios. Because data is reused and centralized, you reduce the likelihood of errors. “Those tiny little balls keep sliding around. And where am I supposed to store my budget?” Not good enough for running a business: Abacus, 2nd Century BC. • Recurring Transactions Your accountant tells you to record the same adjustment every month. With an automated accounting system, you can create recurring journal entries so that once a month, the journal entry will be recorded in your general ledger, making your financial statements accurate on a monthly basis. Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada “One drop of water and all of my records were erased. And you don’t want to know what happened the day one of my goats got into the scroll storage tent.” Not good enough for running a business: Abacus, 3rd Century AD • Unique Numbers Automated systems can help you keep track of transactions by assigning unique invoice and check numbers to transactions. In the event you manually enter a duplicate number, you will receive an automatic warning. Page 2 of 8
  • 3. Sage Insights Smart thinking Figure 2: Moving from a plan to a projection. A detailed projection can become your roadmap for generating those future business profits. • Monitor Balances You can use your inventory system to monitor available item balances. When you enter invoices that require more product than you have on hand, your automated system can alert you about product shortages and can then automatically create purchase orders for replacement items. Enforce rules Manual systems are quick and easy to use. But unless you use a ton of sticky notes or get used to wearing a string around your finger, you run the risk of forgetting about special offers, price discounts, and accounting for both sides of a transaction. Automated systems can handle the rules for you, without adding any additional hassle to your day. • Credit Limits “Who moved my token? Now I will have to start counting my sheep all over again…why I am getting so sleepy?” Not good enough for running a business: Accounting Tokens, Susa, 3500 BCE. You can set up customer credit limits and use your automated system to enforce the rules. As you enter sales invoices, the system will add them to a customer’s balance and then check to see if the total is within the specified limit. You can configure your system to warn you or place a hold on any transactions that exceed the balance you specify. • Vendor Forms You need to file 1099 forms whenever you pay more than $600 to any single vendor or supplier in the course of a year. Automated systems can capture all of the data for each transaction with every vendor and then produce IRS compliant forms at the end of the year. No hassle, no duplicated effort, no penalties for failing to file a form. • Access to Information Information is power. By providing employees with the information they need to be successful, you make their jobs more rewarding. When employees are able to verify pricing, review inventory balances, and send emails directly from customer accounts, your customers will notice the difference. Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada Page 3 of 8
  • 4. Sage Insights Smart thinking Monitor your results Manual records or cobbled-together spreadsheets can’t give you an immediate sense of where you stand. Eventually, you might be able to add and subtract your way to a result, but it won’t be accurate. When you run your business on the right automated system, every transaction is automatically recorded against a master record called a General Ledger. That general ledger creates a scorecard for your business; it tells you if you’re making money and managing your assets wisely. It can help you monitor profitability and keep an eye on your expenses—and the information is available when you want it in the form of financial statements. “I’ll trade you one goat for one pair of shoes and a cow bell. We need more cow bell.” Not good enough for running a business: Barter system, 13th Century CE. • Delinquent Accounts Accounting software can accumulate customer balances and keep track of due dates. It can apply appropriate payment terms and give you the information you need to collect on delinquent accounts. You can run aging reports to evaluate the results of your collection efforts. • Top Salesperson An automated system can capture sales results by salesperson so you can evaluate the relative effectiveness of your team. With good information, you can identify training and coaching opportunities. Figure 3: Review sales by sales rep Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada Page 4 of 8
  • 5. Sage Insights Smart thinking Identify and correct any discrepancies Manual systems are fraught with opportunities for error. There can be classification errors, inaccurate addresses, or item identification problems. With an automated system performing calculations and producing reports, calculation errors are less frequent, and other errors are likely to be more visible. Frequent reporting and reconciliation tools will help you stay on top of the transactions in your business. “Here’s your tent. Thanks for these dinar.” Not good enough for running a business: Single entry accounting, 12th Century CE. Figure 4: Internal Accounting Review* • Bank Balance With automated bank reconciliations, you can quickly pull information from your bank account directly to your accounting software. You can identify outstanding items and record any necessary adjustments. • Quality Control Customer returns are an easy way to evaluate customer satisfaction and service effectiveness. With an automated accounting system, you can manage returns and process any needed refunds. *Sage is not liable or responsible for any fines or penalties that may result from errors in your company accounting records. The Internal Accounting Review is not intended to uncover all questionable transactions. Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada Page 5 of 8
  • 6. Sage Insights Smart thinking Project future outcomes Manual systems provide a very short-sighted perspective of your business. You might be able to rifle through a drawer full of unpaid invoices to figure out who you owe, but you can’t easily determine projected future sales, or identify due dates, or plan for inventory re-ordering. With the right automated accounting system, you can spend less time looking back and more time looking forward towards expected delivery dates, planned expenditures, and anticipated cash receipts. “My trial balance is out of balance. Can someone pass me an eraser?” Not good enough for running a business: 10 column pad, USA, 20th Century AD. • Cash Flow Powerful accounting software can turn transactions into insights. By comparing customer invoice due dates with vendor payables, your system can help you plan and respond to any anticipated cash shortfalls. • Reorder Quantities When it comes to inventory, you don’t have time to count and consider what’s on the shelf. With an automated accounting system, you can produce a reorder worksheet that tells you what to order from each supplier—keeping you one step ahead of your customers at all times. Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada Page 6 of 8
  • 7. Sage Insights Smart thinking Be accountable With enough time, energy, and effort you can eventually figure out where you stand in a manual system. But you can’t put that information in context. You might be able to determine how much you have sold in a given period, but you’ll have to find your budgets to determine if you’re on track or not. The beauty of the right integrated accounting solution is that you can have everything in one place. You can see your results as they happen and then compare them to your budget. You can review anticipated needs and make adjustments on the fly. An automated accounting system can help keep your business on track. “I have 100 items but I can only count to 99. Can someone lend me a hand?” Not good enough for running a business: Chisanbop, Korea, 1977. • Budget Comparisons When you store your budgets in an automated accounting system, you can compare your actual results with your plans. When revenues fall short, you can control your expenses to maintain consistent profitability. When your expenses exceed budgets, you can dig deeper to uncover the cause and then take corrective action. Instead of working in a reactionary mode, you are in a position to respond in a timely and effective manner. • Quotes and Proposals It’s easy to lose track of open quotes and outstanding proposals. By entering them in an automated system, you can stay on top of prospective business and monitor open issues. When you’re ready to process the sale, you can convert quotes to orders and orders to invoices without re-entering essential data. With an automated system, you can be more responsive to your prospects and customers Don’t settle. Today’s businesses can’t afford to settle for inefficient tools that don’t give them complete information. Few owners have time to waste piecing transactions together or struggling to find the right address. They can’t keep up with all of the rules, rates, and paperwork. They need a solution that fits their business today, with plenty of room to meet their needs tomorrow. For a small business owner, the decision should be obvious: When you compare the cost of making bad decisions with the cost of purchasing accounting software, you can’t afford to run your business without a powerful solution like Sage 50—U.S. Edition. Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada “I love these rows and columns, but why do I need to buy additional software to produce charts and graphs?” Not good enough for running a business: Visicalc, SuperCalc, Multiplan, 1979-1983. Page 7 of 8
  • 8. Sage Insights Smart thinking About the author Geni Whitehouse is a CPA and speaker and the author of “How to Make a Boring Subject Interesting: 52 ways even a nerd can be heard”. Originally from Greenville, South Carolina, Geni now resides in Napa, California. She is the mother of two 20-something children and still remembers the day her youngest stopped mid-Mall and said, “Mom, without cell phones, how did you keep in touch with your parents when you were a kid?” She replied, “My dad had a really loud whistle when it was time to come home for dinner.” ©2013 Sage Software Canada, Ltd. All rights reserved. Sage, the Sage logos, and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc., or its affiliated entities. All other trademarks are the property of their respective owners. Sage, 13888 Wireless Way, Richmond, BC, V6V 0A3, Canada Page 8 of 8