The document provides information on the current situation of the Global Internship Program (GIP) and External Relations (ER) areas in AIESEC Romania. It highlights several local committees (LCs) that are growing and implementing new initiatives, such as alumni advisory teams. It then asks five questions related to realization rates, new initiatives to address challenges, functional area drivers and KPIs, priorities for each quarter, and strategies to contribute to the country's budget and ensure financial sustainability. The respondent provides detailed answers to each question, outlining proposed strategies, priorities, and actions across multiple areas to support the growth and sustainability of AIESEC Romania.

1. Specific Questionnaire
1. Please present the current situation on the InComing GIP and ER areas in AIESEC Romania. Emphasize on the GCPs and
new initiatives taken in the LCs.
AVERAGE
BV BU CJ CR CT GL IS OR Pi PL SB TGM TM AR SV
RO
3 6 7 4 3 5 10 2 3 1 0 0 2 8 0 4
MBs
RA Meetings 8 6 8 3 4 3 10 4 2 2 2 1 3 10 0 4
INTERNSHIP
3 1 1 1 1 2 1 2 1 1 1 1 1 1 0 1
INCOMING
MBs efficiency
GLOBAL
52% 19% 30% 11% 41% 15% 0% 13% 0% 0% 40% 81% 78% 0% 0% 25%
RA efficiency
8% 25% 38% 0% 29% 200% 0% 0% 0% 0% 150% 67% 33% 0% 0% 37%
Realization rate
9 10 7 8 5 5 8 3 6 3 5 4 4 7 5 6
MBs
REALTIONS
EXTERNAL
28 13 15 20 21 25 31 8 11 10 10 8 13 17 19 17
Sales Meetings
MBs efficiency 3 1 2 3 4 5 4 3 2 3 2 2 3 3 4 3
Signing efficiency 19% 9% 33% 18% 12% 13% 11% 13% 23% 16% 28% 17% 16% 7% 14% 17%
As we can see This year some of the LCs like Galati, Tirgu Mures, Cluj, Sibiu, Pitesti that are a GCP for the network because of the way that
they are doing things, because of their motivation to change something in AIESEC and because of their perseverance and last but not least because
they had the courage to try something new and grow.
AIESEC Bucharest They implemented Alumni Advisory Team – a team formed of 6 alumni,
former MCVPS and VPS that have background in Sales and ICX
Corporate; they have monthly meetings with the sales team, sharing
their experience and doing coaching with them.
AIESEC Craiova This year they had a growth on the incomes because they developed
Zilele Carierei, they managed to sell for 3000 euroes.
AIESEC Iasi This LC is a GCP for the network because of their market approach.
They use a lot the Alumni network, the recommendations from other
partners.
AIESEC Brasov AIESEC Brasov implemented a new product planning method that
helped them develop a new product that is customized on the markets

2. needs.
AIESEC Constanta They are the LC that for 2 Quarters in a row (Q3&Q4) managed to grow
from 0 to a lot (both inkind and cash)
AIESEC Oradea and Arad This are the LCs that this year developed business events for their
partners and also to attract more partners.
AIESEC Timisoara AIESEC University won this year BEST Project Award, is a projects that
ensure the LC sustainability and visibility on the market.
2. Taking into consideration the small realization rate of the TNs Raised in the LCs this year, please mention 5 initiatives that
you would propose as an MCVP Corporate Development as a solution for this challenge.
1. Selling on packages – make an analysis on the platform and see which are the main providers for different niches. Create packages and
sell it like that to the companies. We present the top providers on that domain and explain to the companies that if they chose someone
from that country/region would increase the chances of realization in a shorter time.
2. Going at the second meeting the sales person and the one that is doing matching, and transfer the account to the person that
is doing matching. Why? Sales person don’t like to spend time on the platform, hold interviews and search for the right person for that job,
instead we take the matching person at the meeting, for him/her to understand better the company’s needs and become the account
manager for it.
3. Create a marketing campaign to promote Romania abroad and especially in WENA because it is known that most companies in
Romania search for people that are in the Western Europe. Make promotional videos, with testimonials from TN Takers, Corporate EPs,
promotional emails describing the opportunities in Romania and the life style, all the beautiful places that we have and send it to VP
Outgoing Internships all over the world.
4. Create a survey to see if the EPs are interested more in a qualitative internship, to emphasize on that and make really great TN form, with
really cool activities, or the EP is interested in the cultural aspects of the country, and the experience that he/she will have here. Knowing
that we can see on what to focus more when promoting the internship.
5. Last but not least I would encourage the LCs to approach the LCs of the country from where we need a person, if there is a specific
request. If it’s really urgent to realize a TN because of the membership criteria I would also try to establish a partnership with that country
and for each EP that they send to us give them 50% of our TN fee.
3. Present your FADs (functional area drivers) for the next year and find 3 KPIs for each of them. Give a brief description of each FAD presented.
FADs Description KPIs
Product Development This year I want to that AIESEC Romania will develop qualitative products No of products developed based on
that respond to a real need on the market. For this to happen we need to a market research
follow certain steps: No of LC that have a consultancy
1. Make a market research and needs assessment. body
2.check the completion No of LCs that have at least one
3.come with new or improved products corporate product
4. create a consultancy body on the Corporate Development Area Amount on Incomes
5.ask for feedback from other companies No of GIP Ra,Ma, Re

3. 6.finalise the product and implement it
Another ambition that I have is to develop a national project to be
implemented in more than 50% of the LCs.
Also I would like us to develop a new initiative with MCVP TD to create a new
initiative that can help us sell better AIESEC and explain better our added
value.
Regarding the Global Internship Program I will focus on selling on packages.
Knowledge and Process With the new structure and all the changes that were made we need to SONA correlated with the national
Stabilization stabilize the knowledge that the country has and also the processes , set CRM
together criteria, R&R for those LCs which fulfill them and a punishment Mbs efficiency
system for those who are not. Raising efficiency
Some things that I want us to do on this part is creating a seller profile to Signing efficiency
recruit and select based on it, develop a national education cycle on Corporate
development, complete use of the national CRM.
External positioning of I think that is time for AIESEC Romania to be known, on the local markets, No of events organized
AIESEC Romania the national one but also in the international network. For that I will have a No of events we attended
strong collaboration with MCVP Communication to see which are the best Realization Rate
channels to promote ourselves in the corporate market, we will develop an New partners in LGP
international branding Romania campaign, we will be present at business No of international partnerships
events, will organize some of them, and trough all the qualitative products Partners retention rate
that we offer, our members that are professional and client oriented and a
good customer care and delight, AIESEC will become the first choice for the
corporate environment and one of the top 10 countries for the GIP Incoming.
4. Taking into consideration the new proposed organizational structure and the planning process in the LCs, please present your priorities for each
quarter on this area. What are your strategies for increasing the Corporate Development results that the LCs has? (No. of enablers and supporters,
TN Takers, Content Partners, Financial Partners etc.)
Q1 Q2 Q3 Q4
Transition plan Market research National Members Education National Project
Market Research National product development (in Cycle on CD National TN Raising Campaign
Raising Campaign NC) Market research on the platform RYLF
National Project Local product development Promotional Strategy for AIESEC Matching Campaign
LOT Matching Romania in the International International partnerships
Educate the country on market Transition Network Local Transition Plan
research, sales and matching Developing the tracking and National TN Raising Campaign
evaluation system International partnerships
Educate the country on product Educate the country on selling
development skills and the hole GIP Process
International Survey

4. Monthly meetings with each VP.
Account management with the national accounts.
Representing AIESEC Romania in the external environment by participating to different events.
Strategy to increase the Corporate Development result that the LCs have:
1. First and the most important making sure that this year each LC develops at least one product that can be sold (very important is the
market research and needs assessment)
2. Implementing the packaging selling on GIP trough 2 National Raising Campaigns
3. Develop the National Education Cycle on functional area
4. Develop national products together with all the VPs in NC
5. Monthly evaluation and planning meetings with each VP
6. National Support Team
7. Position AIESEC Romania International trough the Promotional Campaign and International Partnerships
5. Taking into account the current situation of Romania as a country, please describe your strategy to contribute in
achieving AIESEC Romania’s budget? Please refer also to your product development strategy.
A part of AIESEC Romania’s budget is covered by the LCs and the rest is covered by the MC team.
Strategic directions Strategic actions
MC level
Maintain and increase the level of satisfaction  Good account management with the accounts I’ll have
 Each MC members interacts with at least 2-3 companies
 Benefit from the consultancy body on the Corporate Development
area to learn how to create more attractive products
 Develop a new initiative with the MCVP Talent Development to help
us explain which is the competitive advantage that we have as an
organization among other NGOs on the market.
Market Expansion  Work together with MCVP Sales to bring more partners
 Work together with Alumni Development to capitalize on the alumni
network that AIESEC Romania already has.
 Close collaboration with AIESEC Bucharest on the market approach.
Position AIESEC Romania on the market  Presence of the MC team at external events
 Together with MCVP Communication develop new media
partnerships
 Maintain this year’s structure of RYLF
 Create a strong marketing campaign for promoting AIESEC in
Romania abroad
 Working on raising the first GEP in Romania
LC level
Product development  Establish a product development plan that includes all the steps to

5. be followed in order to develop a new product
 Develop national products, together in NC, on GIP and Sales,
containing just the framework to be easier to customize for each
local market reality
 Work together with MCVP OD in establishing a criteria on the
product development plan – all the projects must be based on a
market research ( in CD we talk about market research on the
corporate market and the platform myaiesec.net)
 Audit the projects planning ( make sure that the LCs are aware of the
periods when they need to pay their taxes) together with MCVP
Finance
Motivate and educate the country  Develop an education cycle on functional area at national level to be
implemented
 Recruitment and selection based on a sales profile.
 Emphasize on the relationship between Alumni Development and
Corporate Development in developing a consultancy team for the
Corporate Area, consisting of former Vice Presidents on ICX and ER
( in the LCs that don’t have and it is needed)- this can help the LCs in
their product development process, members development.
 Award the LC that succeeded to have a growth on quality and
numbers on the Corporate Area. (Keep the Sales and GIP Award and
also include the Best Corporate Award).
Product development strategy:
This year I would choose a customer product strategy, that means that we should focus on developing products that respond to a real need on the
market.
My approach for the product development would contain the next steps:
1. Market research and needs assessment – February-March - April
a. Develop a market-oriented thiking during SprinCo
b. Educate the country on market research and needs assessment during SprinCo
c. Implement a market research in the country(both on the corporate market and on the platform) – March-April
d. Interpreting the results - April
e. Develop a product development tool to be used in every LC – March-April
2. National product development – May – during the NC
a. Educate the country on product development
b. Share the GCP in the LCs
c. Based on the market research and the GCPs in the country develop at least one national project
d. Create the frame work for it – establish the structure of the project , what is going to contain will be establish by each LC taking in
consideration the local market and also the R&R for it.
e. Based on the market research on the platform establish the dates for the National Raising Campaigns and also the R&R for it.
3. Local product development – June- July

6. a. VPs are educationg the specialists on product development
b. Initiate taskforces on developing new products
c. Generate ideas for new projects
d. Ask for feedback from the alumni and BOA
e. Create the new products
f. Ask for the final feedback from close companies
As you may see the first step is to educate the country and afterward to implement. During the implementation stage there will be a close tracking
of the proccess to make sure that is implemented corectly. By following all this steps I guarantee that the country has the knowledge and
experience to do this the second time by themselves, my role consisting in doing coaching and keeping track on the hole proccess.
6. As an MCVP Corporate Development, I am responsible to ensure the financial sustainability of the country together
with the MCVP Sales, MCVP Finance, MCVP TD, MCVP International Internships, MCVP Alumni Development and the
MCVP Comm. Please give us 5 concrete actions that you would take in order to support this statement.
In order to ensure the financial sustainability of the country we all need to work together. These are some actions that I will take to support this
statement.
MCVP Corporate Development
MCVP F Make sure that the informations from SONA match ( contracts sign vs. incomes).
MCVP TD, MVCP S Support in developing a National Educational Plan on the Corporate Development Area.
MCVP II, MCVP S Develop a strategy to position AIESEC Romania in the International Network.
MCVP II, MCVP F Check the pipline of the objectives to see if there are incomes in the country to ensure the quarterly payment of the MC
taxes.
MCVP AD Work together with Alumni Development to capitalize on the alumni network that AIESEC Romania already has.
MCVP Comm Positioning AIESEC Romania in the external environment bu managing the communication channels at national level
and facilitating the ones from the local level.
MCVP S Develop a common strategy for the Corporate Development and Sales Area ( Tn Raising and Sales).
7. How do you think your workload, responsibility and strategy will gather with the ones from MCVP Sales?
Regarding the strategy we will need to have a common one, a strategy that leads AIESEC Romania (MC and LCs) in the same directions, that
strives for the same thing, as a network. We need to do this because there can’t be diffrences between what AIESEC does at national level and
at local level. So the strategy regarding the Corporate Development and Sales Area it will be developed by the two MCVPs after they are being
elected.
Regarding the responsabilities MCVP CD is final responsible for everything that is related to the country and MCVP Sales for everything
that is related to the MC.
As for the workload, it will be the same because even if they are final responsible for different things they need to work together to achieve it.