The document discusses the 2012 film Battleship, including details about its production and marketing campaign. It was a big-budget sci-fi blockbuster based on the Hasbro board game, starring Taylor Kitsch and Rihanna. Universal Pictures had a $200 million budget and spent $50 million on marketing, utilizing websites like Facebook, Twitter, and YouTube to promote the film. The wide release date of April 12, 2012 allowed audiences to see it during the Easter holiday weekend.

2. Battleship is a 2012 American science fiction naval war film based in the
children’s game.
The genre of the film is sci-fi blockbuster. Appealing to a wider mainstream
audience.
The film has synergy as it was developed from the children’s game Battleship by
Hasbro.
The film was released by Universal Pictures which is a media conglomerate.
Universal Pictures is a horizontal integration which means it controls all the
stages of the film making process. The budget was $200 million. However
Universal is a vertical integration as it is owned by NBC Universal, a Media
Entertainment Company. It is made up of various different media companies.
The film stars Taylor Kitsch, Alexander Skarsgård, Brooklyn Decker, Rihanna and
Liam Neeson. Rihanna is a global star so having her in the film means that the film
would draw in a large base of people who enjoy her music and want to see her as
an actress.
The film is a high concept movie, meaning it had a ‘Big Budget’.

3. The movie was released on the 12th April 2012, this is significant as it is an Easter holidays therefore meaning a
lot of people could go ad see the movie, as they’d have a lot of free time.
It was a saturated release, meaning it had a wide scale release all at the same time. I was shown in 416 UK
cinemas.
The film was distributed by the media conglomerate Universal International Picture in the UK and by Universal
Pictures not in the UK.
The film had a $50 Million marketing budget. On it’s opening weekend (13-15th April 2012) in the UK alone it
made £3.7 Million ($5.9 Million).
The film has an official website in which when you enter it comes up with a wide range of activities you can do.
At the top of the page it has links to ‘Pinterest’ where you can ‘Pin In’. It also has a link where you can tweet
something about the movie or see what others have tweeted on twitter, it also has a link where you can follow
‘Battleship’ on Twitter. (Follow @BattleshipMove). It also includes a link where you may publically recommend
on google and ‘check in’ on GetGlue. It also has a link for youtube where you can watch the official trailer on the
official youtube Battleship site. You can also like the Battleship movie on Facebook. On the Facebook website
you can watch the trailer, comment/review what you feel on the wall, play the Battleship facebook game.
On the website for the Battleship movie, you can click the country you are from and it will lead you to a new
home screen in which you can choose if you want to watch trailers, know the story, look at images, downloads,
play Battleship online, or look at the global site. This shows it is covering a wide range of stuff, not just showing
the movie trailer. It has taken into consideration that people may want to know what the film is about before
they actually go to see it in cinema, they will also perhaps want to look at images to see what the graphics are
like in the film or who is in it. The ‘downloads’ let you download computer screen backgrounds and even has it
that you can download a twitter background.
On the twitter website, you can follow them where you can keep up to date with the movie trailers, the
happenings of the film, when it will be released, look at recent images from the movie, look at who else is
following, what others are saying about the movie and what they are saying as well. It also has a background of
the movie on their page which could be an advertising technique to make people want to watch it, or go on the
official webpage and download the background for their own twitter, meaning more and more people will see
it.
ITunes has it’s own page for the battleship movie which shows more than one trailer, and a ‘look inside’ the
movie. It also contains links to twitter, youtube, facebook, show times.
The fact it is on websites such as facebook, youtube and it’s own website is shown that the marketing
campaign used Web 2.0 to advertise their product.

4. You can only view the film through cinema
at the moment, but you can be notified on
amazon/love film when it gets released in
which you can then buy on DVD or Blu-Ray
or add to your ‘wishlist’ on Love Film. Where
you can then watch on your games
consoles from online streaming, or from
DVD’s, watch on DVD players, through
iTunes after purchasing the film, on
laptops/computers.