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Steve Shannon: Copyright Compliance

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Burrelles Luce
Burrelles Luce

October 27, 2008 - BurrellesLuce Executive Vice President, Steve Shannon presented on "Copyright Compliance: What Every PR Professional Needs to Know," at the 2008 PRSA International Conference.

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What every PR professional needs to know about Copyright Compliance Steve Shannon, Executive Vice President October 27, 2008
It’s a digital world ,[object Object],[object Object],[object Object]
Bad news: PR professionals under fire – just for doing their job SIAA Anti-Piracy 2007 Year in Review, 2007 “ In September, SIIA settled its first case … on behalf of member companies the Associated Press, Dow Jones & Co., Nielsen, Reed Elsevier and United Press International. The consulting firm Knowledge Networks, Inc. had routinely taken copyrighted articles owned by these and other publishers and included copies in a “press packet” it distributed to employees, first in paper form and later by e-mail. The firm agreed to a $300,000 settlement, and committed to take remedial measures …”
I know all about copyright – I think ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fair use in the digital world ,[object Object],[object Object]
Today’s copyright environment ,[object Object],[object Object],[object Object],[object Object],[object Object]
The guru speaks: Ralph Oman, former registrar of copyrights ,[object Object],[object Object]
Copyright environment (con’t) ,[object Object],[object Object],[object Object],[object Object],Read the press release: www.siia.net/press/releases/Antipiracy_KN-settlement-release.pdf SIAA educational resources: http ://www.siia.net/piracy/education.asp
SIIA Op-Ed piece in PRWeek By Keith Kupferschmid, SVP of intellectual property policy and enforcement at the Software & Information Industry Association Read the article www.prweekus.com/Copyright-compliance-is-easy-choice/article/57853/
SIIA banner ads on PRWeek
Sounds scary! How can I share and measure my media relations results?
Your options ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Option B
Only in America … ,[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object]
For more information ,[object Object],[object Object],[object Object],[object Object],[object Object]

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Steve Shannon: Copyright Compliance

  • 1. What every PR professional needs to know about Copyright Compliance Steve Shannon, Executive Vice President October 27, 2008
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  • 3. Bad news: PR professionals under fire – just for doing their job SIAA Anti-Piracy 2007 Year in Review, 2007 “ In September, SIIA settled its first case … on behalf of member companies the Associated Press, Dow Jones & Co., Nielsen, Reed Elsevier and United Press International. The consulting firm Knowledge Networks, Inc. had routinely taken copyrighted articles owned by these and other publishers and included copies in a “press packet” it distributed to employees, first in paper form and later by e-mail. The firm agreed to a $300,000 settlement, and committed to take remedial measures …”
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  • 9. SIIA Op-Ed piece in PRWeek By Keith Kupferschmid, SVP of intellectual property policy and enforcement at the Software & Information Industry Association Read the article www.prweekus.com/Copyright-compliance-is-easy-choice/article/57853/
  • 10. SIIA banner ads on PRWeek
  • 11. Sounds scary! How can I share and measure my media relations results?
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