This document discusses writing a business plan and provides tips for different personality types. It suggests those who are mostly logical and analytical are "left brainers" who will find writing a plan easy, while more creative and intuitive "right brainers" may benefit from visual templates. It also provides outlines on determining a unique product or service offering, deciding between a lean or detailed plan, tracking progress, keeping the plan updated, and using an elevator pitch.

2. Ohhhhh Nooo...!
Do I really have to write
a Business Plan? Yesss,you do!
You’ve got to prove your
business is feasible...
Investors need Detailed Plans
that show they’re not handingtheir
£££over to TOTAL LOSERS!
Mais, pourquoi?
Aw Phooey!

3. Finding the right tools & approach for you
How’s your brain wired ~ what are you (mostly) like?
1. Like formal structures
2. Logic
3. Sequential thought processes
4. Verbalise
5. Thoughts
6. Focus on Data
7. Analysis
8. Act after assessing risk
9. Working at practical level
A. Like random/relaxed structures
B. Creativity
C. Non-linear thought processes
D. Visualise
E. Emotions
F. Focus on Bigger Picture
G. Imagination
H. Go with gut instinct
I. Working at intuitive level

4. Mostly 1-9
>> you’rea LEF T BRAI ER
FREAKS! You can calculate margins and sales
prices in your head. Writing a Plan will be
a doddle and you’ll rattle off facts, figures,
forecasts & balanced scorecards like a pro.
If this is you, take a look at www.smarta.com
or SIMON STURMAN’s superb business toolkit
at www.simplyaccountsandtax.co.uk

5. MostlyA-I
>> you’rea RIGHT BRAI ER
Examples are artists, musicians, writers,
designers, chiropractors, massage therapists,
reflexologists, or yoga instructors, etc.
Get JENNIFER LEE’s right brain templates &
spreadsheets at www.rightbrainbusinessplan.com ~
and try her guided meditation to visualise what
success for you (or your business) looks like.

6. (1) Cunning plans need cunning strategy

7. What “unique” human need
does it meet?
Your Product or Service
1) Who will pay
for my product
or service?
2) Who has already
bought from me?
3) Am I realistic about my
market size or reach?
4) Am I too close
to the subject?
5) What do my
business & social
networks think?
6) What’s my
revenue model?
7) How & where will I sell
my product/service?
8) What can I learn from how
my competitors started?
9) How will I find
and talk to my
customers?
10) Can I grow in
this marketplace?
Is your offering UNIQUE or are there similar businesses out there?
If you’re not unique, start your thinking again!

8. (2) Now, write your Plan ~ is it Fat or Lean?
FAT plans describe each subject in depth,
with graphs, diagrams, research...
LEAN plans are mostly images, less text &
more bullet points, only going into detail
if the topic is revolutionary or complex.
>> Right-Brainers might benefit from making a mood board
WHICH ONE?
Depends on whether the Plan is just
for you, or if it’s mostly for investors,
or if it becomes your Ops Bible for your
team and they need to know everything...

9. (3) Track your progress and stay on course!
Monthly projections for at least
six months ~ though 12 months
would be Favourite...
2013
Set “milestones” or outcomes you want to achieve by certain dates ~
check your progress against your Objectives and projections.
Track budgets, measure performance, revise costs
and sales predictions – include enough detail
to give a full “Plan-vs-Actual” analysis.
>> Right-Brainers, aka why you didn’t hit your targets!

10. (4) Layout, style, readability ~ and puff

11. “ The Elevator Pitch” is so last century...
NOWtry to explain yourunique offeringin FOURwords
Support
Assist Assistance
Virtual
Training
Delegate
Overflow
OutsourceOverflowConsultancy
Advice
Project
Management
Safe
Hands
Concierge
Book-keeping
Assistant
Partner
Ad hoc
Flexible
Skills gap
Onsite
Offsite
Virtual
Assistant
PA/Sec
Free up
your time
No. 2
Your right
hand
Business Nanny
1) TAKING
2) CARE
3) OF
4) BUSINESS
Holiday cover
Upskiller
Resource
Experience
Focus Travel arrangements Admin
Gatekeeper
Callminder
Girl
Friday
Cost effective

12. (5) Keep in shape and up-to-date
You don’t stay in shape by skipping the Gym
for six months & then hitting a bootcamp!
>> So Biz Planning is also a continuous process:
• Fight the Flab / keep an eye on new trends
• Watch out for new market entrants
• Review & revise your Plan regularly
• Make your plan a Business MAP

13. © Giles
Hardly ever! Absolutely always!
Just how greatare the
Business Nannies?

14. Some of the ways we relievethe strain!
Data Management
Event Management
Content Management ~
WordPress & Online Catalogs
Marketing Material
Presentation & Pitch Docs
Software Training
Email Marketing & Templates
Blogging & Tweeting / Poking
Minute Taking & Action Tracking
Companies House/ Secretariat
Legal Advice
Accounts to Trial Balance
Expense Tracking
Invoicing & Credit Control
Sales & Marketing Support
Newsletters (On & Offline)
HR Admin & Gen Admin
Consultancy
One-Off ProjectsIN BOX

15. Some of our Past & Current Clients
Food Safari
Small Beginnings Events Ltd
Bruda Fashions
Argus Group Libya Limited
Rendlesham Parish Council ~
Save Our Buildings Campaign
Aldeburgh Food & Drink Festival
AldeburghFood &DrinkFestival Conf.
Snape Maltings Retail
Essential IFA
Knots-Therapy
Maharishi Foundation
Art History Abroad
Haymills PLC
Leaper Associates
Chappell Associates
ParishLinks.Suffolk
Travel With Jules

16. Exclusive offer for Therapist~netters
> Marketing material starter pack
£75.00 to design logo, leaflets, business cards
> Getting started with Email marketing
£25.00 to design your first MailChimp template
£25.00 for a 3-hour Group training session