Effective web design requires careful planning, that’s why Mount Juliet Tennessee business owners use the local iHuman web Development team for all their Nashville area Internet marketing, social media content and online video production campaigns. Free Quotes Call 615-512-1214 Checkout website: www.iHumanwebDevelopment.com iHuman web Development specialists collaborate closely with you throughout the web design process. We believe you’re your web site should be designed for users incorporating targeted local search engine optimization (SEO) using organic content writing with online video social media networking. We push your business in front of the competition with better customer experiences. Our web design philosophy is based upon solid pillars that deliver superior development results: • A strong content plan that targets users and search engines • Common sense Information Architecture, search engine friendly • Consistent, best practice usability and accessibility • Clean, modern design

1. Mount Juliet Web Design Tennessee
Effective web design requires careful planning, that’s why Mount Juliet Tennessee business owners use the local iHuman
web Development team for all their Internet marketing, social media content and online video production campaigns.
Free Quotes Call 615-512-1214 Checkout website: www.iHumanwebDevelopment.com
iHuman web Development specialists collaborate closely with you throughout the web design process. We believe you’re
your web site should be designed for users incorporating targeted local search engine optimization (SEO) using organic
content writing with online video social media networking.
We push your business in front of the competition with better customer experiences. Our web design philosophy is based
upon solid pillars that deliver superior development results:
 A strong content plan that targets users and search engines
 Common sense Information Architecture, search engine friendly
 Consistent, best practice usability and accessibility
 Clean, modern design
The Best Web Design
Here are some web design strategies to create a welcoming
experience for potential customers visiting your website ...
Beat the Competition: How to
Design an Effective Business
Website
As most business owners know, the manner in which you deliver
information to potential customers is important when it comes to
achieving success. In today’s society, the majority of information
is delivered to consumers via the internet. It is important that your
business has great web design; you know a well designed web site that can leave visitors with the most important information
about your business, from sales and promotions to testimonials. Whether you are creating the simplest of brochure websites
or an impressive Flash website, keep the following website design strategies in mind while doing it.
Don’t Be Intimidated by Larger Websites
It is common for business owners to be intimidated by all of the impressive web designs on the Internet, but we strive to help
your business beat the competitors. It doesn’t take a huge budget, to have iHuman web design specialist develop a
website for your business that will be equally impressive. Horton Group's web designers will collaborate with you to create a
great business website, with some extra character to help you stand out in a crowd.
First Impression is a Lasting Impression
One of the founders of Search Engine Marketing (SEM.moz) a website devoted to helping people build effective websites,
said, "The quality of your website is often a measure of the quality of your business." The goal is to create a website that

2. shows the credibility and industry expertise of your business. In other words, don’t create a modern themed web design if
your business prides itself on its 100 year history. This type of business would call for a more traditional web design.
Use Your Web Design to Brand Your Business
Any marketing expert will say that the most important element of a business website is the “branding” of it. You want your
logo to be “branded” into each visitor’s mind, making it the only thing that comes to mind in regard to the specific product or
industry. Creating your website’s brand can be effectively done by using a logo and tag line, or slogan. This logo needs to be
visible on each page at least one time.
There are a few rules when it comes to a business website’s logo:
1. Place it in the upper left region of the website
2. It should contain your business’s name
3. The business’s phone number should be close to the logo
Your web design should not only include your logo design, but should be built around it.
Show Off Your Finest Assets: Your People
A business is only as good as its founders, owners or employees. Be sure that your web design includes space to give
appropriate credit to those who deserve it. You can dedicate a portion of a page to each person or a whole page. Be sure to
discuss what each person contributes to the success and services of the business. Visitors see a website as more credible
and trustworthy when they can put a face or faces with it.
Let Your Customers Do the Talking
Most businesses have experienced happy customers, or they would have gone out of business by now. Let those who love
your services sing your praises for you. Testimonials are one of the most effective ways to convince potential customers to
choose your product or service. Dedicate a section of your new web design to short testimonials provided by past or current
customers. Include a picture or logo associated with each customer and a few details about them. The goal is to make the
testimonial feel as real and sincere as possible.
Slow to Graphics
Most Tennessee business owners cringe at doing written content web projects that’s where the iHuman web Development
team excels by creating organic social media content that captures top Internet search rankings integrated with powerful web
tools, graphic design images and videos. While images and videos are nice additions to a web design, there is nothing more
valuable than quality text content. Pictures are great for a page that shows examples of work or products, but be sure that
they are not congesting the website. Websites with numerous images and videos also take a lot longer to load, which may
cause your visitors to become impatient and leave. Slow loading websites are bad practice for search engine optimization
(SEO) strategy.
Web Design for Usability
One of biggest nuances in regard to web design is the website with poorly designed navigation system. Also be sure that the
buttons and navigation menus within your website will direct visitors to the appropriate pages. Visitors will surely question
your website’s credibility if your “About Us” button directs them first to the contact form. A confusing navigation system can
easily be avoided through proper web design planning and by testing every button and link before the website is launched
live. Learn more visit: www.iHumanwebDevelopment.com Free Quotes Call 615-512-1214

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