1. Social Media Cost Estimation

2. Social Media Cost Estimation
01. Facebook Fan Pages
02. Facebook Viral
03. Facebook Advertising
04. Influencers seeding, Forum Seeding
05. Viral Video
06. Digital PR & Hot Blog Viral
07. Case Study

3. Facebook Fan Pages

4. Create Fan Pages
Design professional Fan Page aligned with client’s brand identity
Create new tab/apps to show your services, contest, video, web,
welcome guest, branding message, flash...
Manage & Attract
Attract facebook users to like the Fanpage
Contest, content marketing
Find and engage existing Fans
Invite Fans to upload content
Hot discussions, new feeds, notes, photos, videos... and provide
useful resources

5. Facebook Engagement
Influencers engagement
Finding relevant influencers and offering them brand experiences they want to talk about with their networks of connections
5-20 influencers (at least 1500 friends each one) depend on each campaign
KPIs setting
Viral
Post content on influencers’ wall, make viral
Spread content & comment on friends’ & other fan pages’ wall
Join some famous groups to do seeding to get more fans
All contents (post, note, photo, video...) will embed brand massages

6. Fan Page Cost
Works Time Quantity Cost/Fee
Customized FB Ava Free
Tab/Apps 1-2 weeks 1 tab 100$
FB Content Management Fee 1 month 300$
FB Ads & Sponsor story 1 month 01 CPC (click) 0.05 - 0.1$
Facebook Viral 1 week 01 Viral Influencers 50$
Report weekly 2 times free
Note:
- Apps fee depend on contents
- Agency fee also depends on each campaign, contest & prize (if have) & workload…
- Report include: Fans, posts, discussions, comments, photo & videos, ..

7. Facebook Ads & Sponsor Story
Facebook Ads
0.05$ - 0.1$/CPC (Cost per Click)
Target Audience: Area, age, gender…..
Sponsor Story
0.05$ - 0.1$/CPC (Cost per Click)
Target Audience: Area, age, gender…..

8. Community Viral
Our approach
Amplify & Embed Open-End &
Members selected Brand Experiences Make Discussion
Massages Reports
Invite and select Give influencers Select Hot Topic Discussion, infor- Discussion end
influencers on brand experienc- mation & experi-
each forum es or train them Create Discussion ences sharing, Measurement and
about product, make noise reports
Discussion
Influencers are key massages... Guideline
longtime & re- Embed Massages
spected members Q&A
and have a lot of Crisis
posts, comments, management (if
relationships in have)
community

9. Community Viral
Influencers seeding:
Influencers: 100 $/Month/Member/ Forum
Management Fee: 300$/Month/Forum
Forum seeding (non - influencers)
Management Fee: 200$/Month/Forum
Note
Cost can be adjusted depends on the forum
03 - 05 influencers selected/forum
Influencers are longtime & respected members and have a lot of posts, comments, relationships in community

10. Viral Video
1. Establishing Goals & Strategy
2. Creative
3. Production
4. Viral Video Marketing & Seeding

11. Viral Video Cost
Creative fee: 1500$/Video
Brief & storyboards
Production cost: 15 000$/Video
Video duration: 1 mins (+3000$ for each 30s added)
However costs are driven by many factors:
- Pre production: casting, talent (actors), trained animals,
location
- Production: The number of videos, live-action vs. animation, the equipment required, live visual effects, makeup effects,
wardrobe, props and sets.,
- Post production: Editing, computer graphics and visual effects, music composition, recording or licensing
Viral Video Marketing & Seeding Cost: depends on viral plan

12. Hot Blog Viral & Digital PR

13. Hot Blog Viral & Digital PR Cost
Hot Blog Viral Cost:
Article writing: 100$/article
Publishing: 100$/article
Digital PR Cost:
Depends on the online newspaper

14. Case Study

15. Social Media

16. Social Media (FB) - Asashi
Client: Asashi Hot Pot
Campaign: Increase the brand awareness
Channel: Facebook
Duration: 3 months
Results: 40,230 fans

17. Social Media (FB) - Tracy
Client: Tracy
Campaign: Increase the brand awareness
Channel: Facebook
Duration: 5 months
Results: 33,418 fans

18. Community Viral - Mobifone
Client: Mobifone
Product: Funring sang tao
Campaign:
Lauching new service, www.sangtao.funring.vn
Channel: Online PR & ICT Forum Seeding
Duration: 02 weeeks
Results:
- Discussion on 26 forums and Social networks
- Views: 31.752 views
- Comments: 2.045 comments

19. Community Viral - Elite Fitness
Client: Elite Fitness & Spa
Product: Fitness
Campaign:
- Brand awareness & Engagement
- Digital Influence: use influencers (key members) to
engage target audiences
Channel: Tinhte.vn - ICT Forum, Otofun.net -
Automobile Forum
Duration: 01 months
Results:
- Views: more than 2500 views/ each forum
- Comments: more than 100 comments/ forum

20. Community Viral - PH Care
Client: United Pharma
Campaign: PH Care
Objective: Build up awareness, trust!
Channel: webtretho, lamchame
Duration: 01 months
Results: 4469 views, 254 comments

21. Digital Campaigns - Diana
Client: Diana
Label: “Baby Tom & Jerry” Diaper
Campaign: New product PR and trial sample
Channel: webtretho.com
- Organize a photo and clip contest “The most
playful kid” on forum Webtretho and microsite
- Organize a diary writing contest “ Play with your
lovely kid”
- Trial sample
- Banners advertising
Results:
- Attendants : 400 moms
- Commented members: more than 1000 moms
- Over 10 000 people sign up to use the free sample.

22. Contact
Buzz Digital Marketing Agency
Head Office: 1604 Floor, A Tower, Ha Thanh Plaza, 102 Thai Thinh, Dong Da, Ha Noi
Office 2: 509 Floor, N4A Building, Trung Hoa - Nhan Chinh, Le Van Luong, Ha Noi
Tel: (04) 35380704
Fax: (04) 35560365
Hotline: 097.610.86.86
HCM Office: 188/7 Thanh Thai Str., Dist. 10, Ho Chi Minh
Tel: 093.440.02.30
Email: Contact@buzzdigital.vn
Website: www.buzzdigital.vn
Our Blog: www.blog.buzzdigital.vn
Facebook: www.facebook.com/buzzdigital