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Find it, Fix it, Social Media and HADR
1.
Presented by: Kathleen Hessert
FIND IT FIX IT Social Media in HADR © 2011 BuzzManager, Inc 12/14/2011
2.
“Traditional & social media
are as innately different as traditional & guerrilla warfare. It’s also as vital to understand.” Kathleen Hessert © 2011 BuzzManager, Inc 12/14/2011
3.
Social Media Transforms Disaster Relief “It can influence the rhythm, velocity, direction & sentiment of public opinion which organically changes the crisis & its subsequent ripple effects.” © 2011 BuzzManager, Inc
12/14/2011
4.
Victims
Cry out Triggers supply chain Speed velocity of management response saving problems & circulation lives & $ of stale information Help Public Sent SM Swarm Improve “trust” Need to improve quotient & better listening & move to understand context engagement Decisions Responders Made Listen © 2011 BuzzManager, Inc 12/14/2011
5.
• Victims use whatever
means available to reach out for #help Victims • Responders slow to embrace 2‐way social media communications Responders • General Public voraciously jumps into social media conversation. Public “Every citizen a sensor” © 2011 BuzzManager, Inc 12/14/2011
6.
Victims • Increased cheap accessible technology promotes
widespread use of social media & text messaging – Free or low cost to use – Easy access, low bandwidth requirements – Tweets, SMS, Facebook, Youtube regularly used to request help • People expect others to listen to sm channels • Expect 2 way communication/engagement • Expect 1 hr or less response time • Crowd source info when official response delayed © 2011 BuzzManager, Inc 12/14/2011
7.
Responders • Responder culture is slow to adapt to
evolution of communication methods – Distrust of sm sources & credibility of authors – Comfort with traditional processes • Fire hose of messages create monumental logjams • Automated aggregation & filtering necessary for quick understanding • Relevant info must be moved up the ladder for action • Reliability requires public/private partnerships • Vital need for social media “best practice” education © 2011 BuzzManager, Inc 12/14/2011
8.
Public •
Volunteer organizations & individuals disseminate information to the public – ways volunteers can help – where to get shelter and aid during & after disaster – How public can donate • Authenticity of social media accts need verification to avoid being preyed on emotionally & monetarily • Traditional & social media coverage entwined & confused © 2011 BuzzManager, Inc 12/14/2011
9.
SM Content during X24:
18% ‐ Actionable Posts 77% ‐ Informative or warning posts 5% ‐ Response from participating organizations © 2011 BuzzManager, Inc 12/14/2011
10.
“Social media is as much a part
of today’s operating environment as an IED is in Afghanistan. It’s vital to mitigate its negatives & learn to find, listen, engage & lead via social media.” Kathleen Hessert © 2011 BuzzManager, Inc 12/14/2011
11.
Kathleen Hessert Founder & CEO
BuzzManager, Inc. www.buzzmgr.com 1.704.541.5942 (o) 1.704.90‐6.3600 (m) KathleenHessert on © 2011 BuzzManager, Inc 12/14/2011
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