Leveraging New Media To Build Committed Supporters

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BuzzMgr

Tecnología Empresariales

Presented by: Kathleen Hessert

© 2011 BuzzManager, Inc All Rights Reserved

Footprint

Legacy
Shadow

© 2011 BuzzManager, Inc All Rights Reserved

Attention

Attraction

© 2011 BuzzManager, Inc All Rights Reserved

© 2011 BuzzManager, Inc All Rights Reserved

Find Listen Engage Lead

© 2011 BuzzManager, Inc All Rights Reserved

Listen for Business intelligence

© 2011 BuzzManager, Inc All Rights Reserved

Real time, unaided
focus group for…

• PR
• Crisis Management
• Marketing
• Customer Service
• Product Development
• Fundraising

© 2011 BuzzManager, Inc All Rights Reserved

15,662 followers
Critical importance

History of sentiment

Archive of recent posts

© 2011 BuzzManager, Inc All Rights Reserved

Content

Community
Continuity Context

Source: David Armano

Connectivity
© 2011 BuzzManager, Inc All Rights Reserved

• Grew Facebook Community
243%
• 34% of voters asked to be
contacted about tickets
• Social campaign results
integrated into CRM

© 2011 BuzzManager, Inc All Rights Reserved

Best Practice
Focus on engagement over volume

© 2011 BuzzManager, Inc All Rights Reserved

3) Strategic: consistently adheres to
policies & procedures. Strategy drives
integrated efforts. Multiple platforms

2) Transition: has some
polices/procedures. Weak strategy,
inconsistently applied.

1) Novice: dabbles with
tactics. Mobile & social aren’t
meaningful

© 2011 BuzzManager, Inc All Rights Reserved

Mainstream media declines while social skyrockets
Influence becomes “social proof”

Community goes hyperlocal

Geolocation & checkins become cool

Buzz grows & listening gets aligned

Social TV endorses engagement

Mobile payments become effortless
© 2011 BuzzManager, Inc All Rights Reserved

Kathleen Hessert
Founder & CEO
BuzzManager, Inc
www.buzzmgr.com
704.541.5942
@kathleenhessert on Twitter, Linkedin, Google+, Pinterest, Get Glue,
Forecast, Foursquare
khessert@buzzmgr.com

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Leveraging New Media To Build Committed Supporters

15. 3) Strategic: consistently adheres to policies & procedures. Strategy drives integrated efforts. Multiple platforms 2) Transition: has some polices/procedures. Weak strategy, inconsistently applied. 1) Novice: dabbles with tactics. Mobile & social aren’t meaningful © 2011 BuzzManager, Inc All Rights Reserved

16. Mainstream media declines while social skyrockets Influence becomes “social proof” Community goes hyperlocal Geolocation & checkins become cool Buzz grows & listening gets aligned Social TV endorses engagement Mobile payments become effortless © 2011 BuzzManager, Inc All Rights Reserved

17. Kathleen Hessert Founder & CEO BuzzManager, Inc www.buzzmgr.com 704.541.5942 @kathleenhessert on Twitter, Linkedin, Google+, Pinterest, Get Glue, Forecast, Foursquare khessert@buzzmgr.com

Leveraging New Media To Build Committed Supporters

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