From a webinar I did on Nov 25th about creating a Google Plus Brand Page and using it to gain SEO competitive advantage

1. Welcome!
Your webinar will begin at 12:00 pm.
Chris Burdge
bWEST Interactive
Chris Burdge 250.508.7761 www.bwest.ca

2. Today’s Agenda
• 45 Minutes of Content
• 15 Minutes of Q & A
• Creating a G+ profile & Brand Page
• How to optimize G+ for SEO
• Publishing & moderating content
• +1 Button and more…
Chris Burdge 250.508.7761 www.bwest.ca

3. The Hype… is True
Google+ is growing at
a rate of 50x faster than
Facebook or Twitter did
Image source: Leon Håland (https://plus.google.com/112418301618963883780/about?hl=en)
Chris Burdge 250.508.7761 www.bwest.ca

4. Create a Google
account foryour
business
Chris Burdge 250.508.7761 www.bwest.ca

9. Step 1: Choose the most appropriate person to
manage your company on Google Plus
i.e. CEO, Owner, Marketing Director…
Chris Burdge 250.508.7761 www.bwest.ca

10. Step2: You need a Google account…
Go to https://www.google.com/accounts/Login

11. Step 3:Go to
https://plus.google.com, and click“Sign
In”

12. Step 4:It’ll prompt you to create a
Google Profile

13. You will be directed to complete
your profile…

16. SEO Tip
“Google Plus profile & Brand Pages have
significant SEO benefits.
They will be indexed and updates can
be +1’ed which is fed back into
search results& rankings.”

17. This info appears in search results –
take advantage of it.

18. Search Results

19. Optimize your profile!
1. Title: Google Plus profile name
2. Image: Profile pic
3. Description: Introduction field on profile page
4. Links: Links field on you profile page
5. Unfortunately you can’t change your URL just yet

20. Editing your profile

21. Select “Anyone on the web” in the ‘Introduction’
section for “Who can see this?”

22. Update the ‘Links’ section..

23. 1. Click on your name.
2. Then click ‘Privacy’ and you will see.
This is what it
will look like in
the search
results

25. When someone hovers their mouse over your
profile image a pop up appears showing your
profile photo, name & few words about you.
Here’s a simple trick to do this
for your profile.

26. 1. Go to ‘Edit my profile’.
2. Click on ‘Employment’ section.
3. Enter a detailed description in the first field box
4. Now just hover your mouse over your icon!

29. Circles&Streams
Circlesenable you to organize people in groups so
you can share content relevant to that circle only.
Streams show content shared by people in your
Circles.
Chris Burdge 250.508.7761 www.bwest.ca

30. When adding people you can specify an existing
circle to put them in, or create a new circle

31. You can also drag and drop people/pages
into your circles

32. Now you can see what people in that circle
share when you click on that particular circle.

34. Create your Google Plus
“Brand Page”
Chris Burdge 250.508.7761 www.bwest.ca

35. What “Brand Pages” Don’t Have
• Multiple admins
• Custom / vanity URLs
• Cannot post directly to a page (only
comment on existing post)
• Pages cannot follow people (only after
they’ve followed you)
Chris Burdge 250.508.7761 www.bwest.ca

38. 250-508-7761

39. 250-508-7761

40. 250-508-7761

42. 250-508-7761

43. Have Fun with
Scrapbook Photos

44. Have Fun with
Scrapbook Photos

45. Remove Unwanted Tabs

46. Let the
Googleplex Know

51. Hangouts
Let’s up to 10 users video and voice chat with
each other
Chris Burdge 250.508.7761 www.bwest.ca

52. Hangouts have huge potential..
• Conduct workshops and seminars
• Communicate exclusive promotions
• Demonstrate newproducts
• Offer product training
Chris Burdge 250.508.7761 www.bwest.ca

53. Start a
Hangout
Click ‘Start a
Hangout’>>a window
will pop up >> click
‘Install Plugin’.

54. Now just ‘Add circles or people’ you
want to hangout with.
Chris Burdge 250.508.7761 www.bwest.ca

55. Publishing & Managing
Content
Chris Burdge 250.508.7761 www.bwest.ca

56. Control Your Posts
•Format content
• Edits posts
•Restrict comments
• Lock posts
• Mute “noisy” conversations
Chris Burdge 250.508.7761 www.bwest.ca

57. Format the words in your posts
Chris Burdge 250.508.7761 www.bwest.ca

58. It will look
like this.
Chris Burdge 250.508.7761 www.bwest.ca

59. Send direct messages to
multiple people by
using the @ or +
symbolfollowed by their
name.

61. Edit your
updates
here.

62. Add
content

63. Add
video

66. Get Your
google.com/+1/button
Chris Burdge 250.508.7761 www.bwest.ca

68. Encourage
readers to +1
your content.

69. SEM Tip
Make sure your landing pages have the
Google+ button and correspond to your
ads
For the first time, it might make sense to click
on your own ads, or at least the +1 button
Chris Burdge 250.508.7761 www.bwest.ca

71. Questions ?
Chris Burdge 250.508.7761 www.bwest.ca

72. Special Gift
chris@bwest.ca
Chris Burdge 250.508.7761 www.bwest.ca