Understanding how search engine optimization really works can be a bit confusing — especially if you aren’t familiar with all of the terms and phrases that digital marketers use when talking about the processes involved! Listed below are just a few of the most important terms you need to know in order to understand SEO:

1. A Quick Glossary of 12 Essential SEO Terms
c-leveled.com/a-quick-glossary-of-12-essential-seo-terms/
Understanding how search engine optimization really works can be a bit confusing — especially if you aren’t familiar
with all of the terms and phrases that digital marketers use when talking about the processes involved! Listed below
are just a few of the most important terms you need to know in order to understand SEO:
Content marketing: Creating and distributing content which is valuable to site visitors and inherently boosts
SEO.
Search engine optimization: More than just content creation, SEO services also address the technical
aspects of getting a website to rank for a particular query. Search engine optimization is a delicate balance
between quality and quantity.
Black hat SEO: This refers to SEO strategies which are a little less than respectable by Google’s
Webmaster Guidelines standards; buying links and posting spammy comments, for example, are considered
to be black hat SEO tools.
White hat SEO: The exact opposite of black hat! White hat SEO refers to any SEO strategy which abides by
Google’s Webmaster Guidelines and which doesn’t try to “trick” Google’s ranking algorithms.
Social media marketing: The practice of using social media sites, like Facebook and Twitter, to influence
SEO rankings. Social media is becoming more influential in SEO; it’s expected that marketers spent about
$8.3 billion on social media advertising in 2015, and 63% of Millennials interact with brands through social
media channels.
Algorithms: What search engines use to automatically rank websites based on a number of factors. The
most popular search engine is Google and its “algo updates” tend to be the most influential. You’ll probably
hear about Panda (quantity), Penguin (quality), Pigeon (local SEO), and Hummingbird (query result
accuracy).
Backlink: Any link on another website that leads directly back to your website. Backlinks are a major factor in
SEO and the process of link building is essential for getting good page rankings.

2. Domain authority (DA): The way that Google measures (or grades) a website, using a number between 1
and 100 with 100 being a perfect score. DA refers to the authority and legitimacy which a website innately
has, and a higher DA site is likely to rank higher on a SERP (search engine results page).
Google bot/spider/crawler: A program used by a search engine — the most common being Google — to
“crawl” through the web and index pages. Google’s spiders are the programs that synthesize metadata, page
views, and all the other numerical aspects of a website.
Keyword density: The percentage of each word/phrase on a page. “Keyword stuffing” refers to unnatural
placement of keywords or unnaturally high density.
Inorganic search result: Any paid advertisement on a relevant SERP. Inorganic links are part of PPC
services (pay-per-click) and focus on immediate conversions.
Organic search results: Any result on a SERP which appears naturally because of legitimacy — AKA, what
SEO services address! Organic search rankings can’t be purchased, and 70% of all query clicks go to organic
results.
Any confusing jargon that we skipped over, or anything you’d like explained a bit more? Be sure to let us know down
in the comments!