The annual AIMIA Digital Summit delivers a comprehensive analysis of the key trends within the digital sector and the implications that advancements in digital have on the broader business community. It endeavours to examine and educate companies across industries and sectors - large and small - on the transformational powers of digital on traditional businesses, the digitization of core business functions as well as examine the more popular elements of digital – e.g. digital marketing, social media, branding etc. This year, the conference will also incorporate a third day examining the growth of start ups in the digital space.

1. 3 dayS
13 CaSe StUdIeS
25+ fantaStIC SPeaKerS
Reid Elliott, Acting Director, Digital
Economy, Policy Section, Department
of Broadband, Communications and
the Digital Economy
Vishy Narayanan, Online Strategy
Programme Manager, Cochlear
Amanda Suefong, Ecommerce Manager
Australia and New Zealand, Lenovo
Gaurav Patni, Technology Integration
Leader, David Jones
David Egan, Manager, Web Services
and Online Engagement, VicRoads
Dan Ferguson, Country Manager,
Brand new format for 2011! Australia and New Zealand, Vistaprint
AIMIA Digital Summit now features 3 separate focus days Dean McEvoy, CEO, Spreets
Dr. Cecile Paris, Science Leader, Human
Computer Interaction, ICT Centre, CSIRO
day 1 day 2 day 3
Mick Liubinskas, Co-founder, Pollenizer
the BUSIneSS InteraCtIve the dIgItal
of dIgItal dIgItal Start-UP Matt Barrie, Founder and CEO,
SCene Freelancer.com
Rebekah Campbell, Founder and CEO,
Posse
Michael Fox, Director of Operations
and Co-founder, Shoes of Prey
gold Sponsor:
Supported by:
SECU RE O RD E R Researched and developed by:
REGISTER NOW
www.aimiadigitalsummit.com.au

2. 7th ANNUAL AIMIA Dig
day 1: the BUSIneSS of dIgItal
day 1: monday 24th october 2011 12.10 the rise of the digital consumer
n The rate of technological change and the impact on consumer
8.00 Registration and coffee behaviour
n Emerging trends that are changing the way we work and
8.50 welcome and speed networking session play; blurring the lines between our real and digital lives
n How businesses and marketers can thrive in the booming
9.00 Opening remarks from the Chair digital economy
Foad Fadaghi, Research Director, Telsyte
dIgItal: the CatalySt for Change 12.50 Lunch
9.10 the digital economy: are we there yet?
A snapshot of how Australia compares globally on key
n
dIgItISatIon of Core BUSIneSS fUnCtIonS
digital metrics
2.00 digitisation of supply chain for retail and
n Insights into the Australian government’s vision for an
NBN-enabled digital economy
consumer goods
n Exploring the transformational power of digital on supply
n An overview of the way forward towards a more connected
chain functions
and digitally engaged Australia
n Leveraging digital collaboration and connectivity tools to build
Reid Elliott, Acting Director, Digital Economy Policy Section,
a digitised supply network
Department of Broadband, Communications and the Digital
Economy n Integrating key business functions to streamline information
flow and improve enterprise agility
n Illustrating the synergistic value of an integrated supply network
teChnology InnovatIon and CUStomer
Gaurav Patni, Technology Integration Leader, David Jones Limited
InteraCtIon
9.50 driving customer engagement with online video 2.40 CaSe StUdy: the increasing prevalence of online
n Drive customer engagement using Online Video combined interaction with premium clients in the wealth
with SEO, Syndication, Social Media and Mobile delivery management industry
n How leading Australian brands are realising the power of n Factors driving the increasing digitalisation of the wealth
online video for positive customer engagement management relationship
n Understand the power of online video to bring products n Regulatory constraints on the use of social media and
to life, increase audience engagement, drive conversion, online tools
improve communications with stakeholders and increase n Receptiveness of premium clients to online interaction
brand equity
n Implications for the future of the wealth management industry
Mark Blair, Senior Director, Asia Pacific, Brightcove
Andrew Haslip, Lead Financial Services Analyst, Datamonitor
10.30 the evolving expectations of the digital 3.20 Afternoon Tea
consumer and the greater interaction between
producer and consumer 3.40 CaSe StUdy: vicroads – the digital opportunities
n The impact of technology innovation on customer interaction for government
n Risks in failing to embrace consumer empowerment in the n Leading the way in the digital space for the Victorian
digital age Government
n Allowing customer driven innovation as leading sources of n Challenges and opportunities in the digital journey
new products and services n Integrating digital into every aspect of the Agency and in
n Utilising online communities as feedback mechanisms key channels
Vishy Narayanan, Online Strategy Programme Manager, David Egan, Manager, Web Services and Online Engagement,
Cochlear VicRoads
11.10 Morning tea e-CommerCe
4.20 e-commerce: So what’s the big deal?
11.30 Integrating an online channel into your business n Is your online channel just not making as much revenue as all
model – issues to consider the (rosy) forecasts suggested?
n How far behind the US and UK is Australia in transforming n Or maybe it’s making money but the growth isn’t there?
businesses in the digital era?
n Or worse - there’s growth and topline but the business just
n The 3 stages of online integration and the impact your existing isn’t profitable and the road to redemption isn’t clear?
organisational structure has on adapting online into your
business model This session looks at the common drivers behind lacklustre
off-the-blocks performance for pure plays and multi-channel online
n The best way to structure the online channel to achieve the businesses. You should walk away with clear takeaways to
best results and who leads the change re-ignite your growth curves and enhance profitability.
n What can you start doing today to create balance between Dan Ferguson, Country Manager Australia and New Zealand,
your online channel growth and your existing business Vistaprint
channels?
Amanda Suefong, Ecommerce Manager Australia and 5.00 Closing remarks from the Chair
New Zealand, Lenovo
5.05 Networking drinks
www.aimiadigitalsummit.com.au

3. gital Summit | 24 - 26 OCTOBER 201
day 2: InteraCtIve dIgItal
day 2: tuesday 25th october 2011 aPPS and taBletS
12.10 CaSe StUdy: apps and tablets as channels for
8.00 Registration and coffee content delivery
n Delivering on the user experience
8.50 welcome and speed networking session n Understanding the technical challenges and achieving the
marketing objectives
9.00 Opening remarks from the Chair
n Case study examples:
n The Economist iPad App
the groUP BUyIng Phenomenom n Eureka Special Edition iPad App
9.05 CaSe StUdy: Spreets – the explosive growth of n The Telegraph iPad App
group buying websites Alex Burke, Managing Director, TigerSpike
n Yahoo!7’s $40m acquisition and Spreets 12 month rapid
12.50 Lunch
transformation
n The group buying business model and growth forecasts for
Australia – is it here to stay? moBIle CommerCe
n Implications for small businesses and alternatives to 2.00 delivering transactional based services for
advertising mobile devices
n Impact on online advertising and search n Facilitating mobile transactions and allowing anytime,
anywhere convenience
Dean McEvoy, Founder and CEO, Spreets
n Providing a mechanism to connect consumers with merchants
to enhance the user experience
dIgItal medIa and PUBlIShIng
9.45 the dawning of the a new digital video SoCIal medIa
distribution era 2.40 Improving services through social media
n Facing the challenges of a new broadcasting landscape monitoring
n Examining the opportunities around delivering content to new n CSIRO’s social media monitoring tool
audiences in new ways n Working with Centrelink to understand and respond to
n Maximising these opportunities without compromising content customer needs
value and existing distribution channels n Developing the monitoring tools and exploring new social
Rob Leach, Strategy and Business Development Director, technologies
BBC Worldwide n Unique features and identifying between tweets, blogs and posts
Dr. Cecile Paris, Science Leader, Human Computer Interaction,
10.25 measurement in the digital media and publishing ICT Centre, CSIRO
space, pending the launch of the new nielsen
hybrid measurement System in australia 3.20 Afternoon tea
n The role of data and research at CBS Interactive and
how digital publishers can use this insight to direct product 3.40 CaSe StUdy: an early adopter approach to google+
development and cater to audience and commercial n Lessons from the first brand ever in Google+
demands n What Google+ means for brands, the potential and pitfalls.
n Challenges the current ratings and panel systems present to n Planning for platform adoption and brand engagement
publishers’ transparency
n The shift to social business planning and branding
n Perception of the current/previous audience measurement
n What’s next for social platform strategy?
system by other media and marketers
Ben Hourahine, Head of Strategy, Amnesia Razorfish
n The components of an ideal measurement system in Australia
n Importance of the Hybrid System for providing improved 4.20 Panel dISCUSSIon: a refresher course –
accuracy and accountability in audience measurement in connecting with your customers via online media
the Australian digital space
n Methods for promoting products in the social media space via
Jo Gaines, General Manager of Consumer Brands, blogs and online publications
CBS Interactive
n The right steps in generating free publicity via social media
11.05 Morning Tea n Correctly engaging and retaining a conversation for free
content on sites and social networking platforms
n Understanding online behaviour and targeting the right users
dIgItal marKetIng n Implementing strategies and leveraging the right online tools
11.30 CaSe StUdy: Below the line content strategies [music] Bianca O’Neill, Online Promotions and Publicity
n Approaching content from a social broadcast perspective Manager, EMI Music Australia
n Strategies for success [agency] Duncan Byrne, Creative Director, ONE
n The success of the Goa Hippy Tribe [not for profit] Kate vanderVoort, Social Media Specialist,
Josh Firth, Managing Director, The Dubs 3 Degrees of Connection
5.00 Closing remarks from the Chair
5.05 End of Day 2
Please visit the website for regular updates and changes to the program. Be kept in the loop with this event
via LinkedIn, Twitter, You Tube and our Blog. Full details at www.aimiadigitalsummit.com.au

4. 11 SYDNEY HARBOUR MARRIOTT
day 3: Start-UPS In the dIgItal SPaCe
day 3: wednesday 26th october 2011 1.50 CaSe StUdy: viparo – catering for a gap in
the market
8.00 Registration and coffee n An overview of VIPARO and the transition from concept to
online business
8.50 welcome and speed networking session n The business of selling fashion online and appealing to the
right audience
9.00 Opening remarks from the Chair
n Capturing the online market and taking advantage of
e-commerce
e-CommerCe and the dIgItal Start UP SCene n The Gen Y approach to entrepreneurialism
9.10 CaSe StUdy: Pollenizer – the machine for n The importance of outsourcing for small business
e-commerce start ups
Paul Romero, Entrepreneur and Director, Viparo
n Overview of the start up community in Australia
Roberto Ranoa, Entrepreneur and Director, Viparo
n The growth of digital and e-commerce
n The Pollenizer story and lessons learnt to date 2.30 Afternoon tea
n Case study examples
Mick Liubinskas, Co-founder, Pollenizer moBIle aPPS
9.50 CaSe StUdy: Posse – enabling and empowering 2.50 CaSe StUdy: Buuna – In the steps of a recently
the entertainment industry launched brand new start up
n Connecting performers and fans through social networks n A behind the scenes look at a newly launched start up
n Generating buzz and ticket sales through the innovative Posse n Overview of Buuna and its defining features
business model n A walk-through from inception to launch – the journey so far
n Working in partnership to achieve global success n Where to from here?
n The next phase of the Posse story Paul Lin, CEO and Founder, Buuna
Rebekah Campbell, Founder and CEO, Posse
10.30 Morning tea
SerIal entrePreneUrShIP
3.30 Panel dISCUSSIon: embracing the opportunities
Crowd SoUrCIng of digital entrepreneurship in the 21st century
n Future of technological entrepreneurship in the changing
10.50 Crowdsourcing creativity – new models for
digital landscape
making, distributing and monetizing work
n Is Australia in the middle of another dot com boom and are
n The concept and history of crowdsourcing
viable business models possible?
n The impact of digital media on crowdsourcing
n Observations on start ups by seasoned campaigners
n Democratic participation of crowdsourcing
n Venture capital and fund-raising the key ingredients
n Examples from across the world
n Advice and recommendations for those looking to make
Simon Moss, Co-founder, ImageBrief the leap
Matt Fayle, Director and Founder, The Loop
11.30 CaSe StUdy: freelancer – the world’s largest
outsourcing site * Refer to website for further panelist updates
The Internet’s next great act is disruption of the global labour
markets as the remaining 5 billion of the world’s population 4.10 Closing remarks from the Chair
come online. Discover how this leads to unparalleled
opportunity to start the next big thing, transform your business 4.15 End of Conference
and turn your ideas into reality.
Matt Barrie, Founder and CEO, Freelancer.com
*BRW Magazine Entrepreneur of the Year 2011
12.10 Lunch
onlIne retaIlIng
1.10 CaSe StUdy: Shoes of Prey – innovation in
fashion online
n The evolution of Shoes of Prey from a hobby to an established
brand
n Shoes of Prey’s 3 biggest lessons from their innovative use of
YouTube, Facebook and blogging SPonSorShIP & exhIBItIon oPPortUnItIeS
n Engaging with the community through 22michaels.com and To enquire about sponsorship, exhibition or speaking opportunities,
developing a dialog through this blog please contact:
n A look into the future and highlighting the next strategic Samuel Wilson
direction and goals for the team
Phone: 02 9080 4371 or
Michael Fox, Director of Operations and Co founder,
Email: samuel.wilson@informa.com.au
Shoes of Prey
www.aimiadigitalsummit.com.au

5. aImIa dIgItal SUmmIt – Brand new format for 2011!
The annual AIMIA Digital Summit delivers a comprehensive analysis of the key trends within the digital sector and the
implications that advancements in digital have on the broader business community. It endeavours to examine and educate
companies across industries and sectors - large and small - on the transformational powers of digital on traditional businesses,
the digitization of core business functions as well as examine the more popular elements of digital – e.g. digital marketing,
social media, apps and tablets etc. This year, the conference will also incorporate a third day examining the growth of start ups
in the digital space.
Attend all 3 days, combine 2 days, or attend 1 only – you decide!
day 1 day 2 day 3
the BUSIneSS InteraCtIve dIgItal the dIgItal Start-UP
of dIgItal SCene
n Digital – The catalyst for n The group buying n The digital start-up scene
change phenomenon
n Crowdsourcing
n Technology innovation and n Digital media and publishing
n Online retailing
customer interaction
n Digital marketing
n Mobile apps
n Digitization of core business
n Apps and tablets
functions n Serial Entrepreneurship
n Mobile commerce
n E-commerce
n Social media
networKIng oPPortUnItIeS
7th annual aImIa digital Summit
Monday 24th October 2011 – 5.00pm
Sydney Harbour Marriott Hotel
At the end of day one, join your colleagues,
peers and potential business partners whilst
enjoying relaxing drinks and reflecting on the
day’s conference proceedings.
SPonSorShIP and exhIBItIon oPPortUnItIeS
A range of tailored sponsorship & exhibition options are available to suit your
needs including corporate sponsor, lunch sponsor, cocktail sponsor & exhibition. gold Sponsor:
For further information please contact:
Samuel Wilson, Sponsorship & Exhibition Manager, Informa Australia on
Phone: +61 2 9080 4371 or Email: samuel.wilson@informa.com.au

6. 7th ANNUAL AIMIA DIGITAL SUMMIT
24 - 26 OCTObER 2011 | SYDNEY HARbOUR MARRIOTT
3 EASY WAYS TO REGISTER STAY CONNECTED
WEb www.aimiadigitalsummit.com.au LinkedIn Group www.aimiadigitalsummit.com.au/linkedin
Telephone (+61 2) 9080 4307 – Please quote the event Twitter www.twitter.com/aimiasummit (#AIMIASummit)
code P11K33 with your booking.
blog informaaustralia.wordpress.com
Email info@informa.com.au – Please quote the event code
P11K33 with your booking. YouTube www.youtube.com/informaoz
Network with leading professionals and learn from key case studies by registering yourself or your team today.
StArt Up rAte*
SELECT 3, 2 OR 1 DAY ONLY AIMIA MeMber rAte NoN AIMIA MeMber rAte (*Contact us to check your eligibility)
PRICE GST TOTAL PRICE GST TOTAL PRICE GST TOTAL
ONE DAY PASS Early Bird Rate - Register by 16/09/11 $895.00 $89.50 $984.50 $1,095.00 $109.50 $1,204.50 $300.00 $30.00 $330.00
Day 1 or Day 2 ONLY Standard Rate - Register from 17/09/11 $995.00 $99.50 $1,094.50 $1,295.00 $129.50 $1,424.50 $350.00 $35.00 $385.00
ONE DAY PASS Early Bird Rate - Register by 16/09/11 $395.00 $39.50 $434.50 $395.00 $39.50 $434.50 $300.00 $30.00 $330.00
Day three ONLY Standard Rate - Register from 17/09/11 $495.00 $49.50 $544.50 $495.00 $49.50 $544.50 $350.00 $35.00 $385.00
TWO DAY PASS Early Bird Rate - Register by 16/09/11 $1,395.00 $139.50 $1,534.50 $1,695.00 $169.50 $1,864.50 $550.00 $55.00 $605.00
Day 1 and Day 2 Standard Rate - Register from 17/09/11 $1,595.00 $159.50 $1,754.50 $1,895.00 $189.50 $2,084.50 $650.00 $65.00 $715.00
TWO DAY PASS Early Bird Rate - Register by 16/09/11 $1,395.00 $139.50 $1,534.50 $1,695.00 $169.50 $1,864.50 $550.00 $55.00 $605.00
Day 2 and Day 3 Standard Rate - Register from 17/09/11 $1,595.00 $159.50 $1,754.50 $1,895.00 $189.50 $2,084.50 $650.00 $65.00 $715.00
Three DAY PASS Early Bird Rate - Register by 16/09/11 $1,795.00 $179.50 $1,974.50 $2,095.00 $209.50 $2,304.50 $800.00 $80.00 $880.00
All 3 Days Standard Rate - Register from 17/09/11 $1,995.00 $199.50 $2,194.50 $2,295.00 $229.50 $2,524.50 $900.00 $90.00 $990.00
New format this year! Conference Venue
The summit features 3 focus days: Sydney Harbour Marriott
Tailor your attendance and attend 30 Pitt Street, Sydney, New South Wales 2000 Australia
3, 2 or 1 day only - you choose! Phone: (02) 9259 7000
The summit features 20+ leading www.marriott.com.au
speakers , including 13 case
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this code to take you directly click on the ‘Venue, Accommodation and Travel’ tab or call the
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Cancellation Policy & Substitutions Payment must be made prior to the event or admittance will not be
Cancellations must be advised in writing at least 10 working days permitted. A tax invoice and confirmation letter will be emailed to the
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