This presentation is a sample of what our clients can expect from an Executive Branding Assessment.

1. SAMPLE
EXECUTIVE BRANDING
ASSESSMENT
All rights reserved. Cannot be reproduced or distributed without consent from J.T. O'Donnell.
E-mail: jt@careerealism.com | Twitter: @jtodonnell | LinkedIn: /in/jtodonnell

2. What's an Executive Branding Assessment?
• Analysis of your current brand
equity.
• Explanation of core brand
components.
• Identification of specific areas for
improvement.
• Suggestions for maximizing your
brand's effectiveness.
COST: $500

3. CAREEREALISM's Executive
Branding Assessment
 10-Point Checklist  Brand Scorecard
 Outline Next Steps  Keyword Blueprint

4. 10-Point Checklist
A list of all the key elements an
Executive Branding Strategy must
have to ensure it is:
• Reaching the right audience.
• Making the right impression.

5. 1. Resume
Optimized with keywords relevant
to your Executive Branding
Strategy.
The resume should create
immediate visual impact that draws
the eye to the key skill sets you
wish to leverage in your next
opportunity.

6. 2. LinkedIn Profile
Used by all executive recruiters to
validate executive status, your
LinkedIn profile must be keyword
optimized to ensure you show up in
the searches of head-hunters.
Additionally, formatting and word
choice should reflect a laser-beam
focus on the core elements of your
Executive Branding Strategy.

7. 3. Top-Fold Coverage
Used as the first impression
benchmark when assessing an
executive’s professional impact,
your top-fold is the initial five
things that come up in relation to
an Internet search on your name.
Creating an Executive Branding
Strategy with a label will enable
you to guide recruiters in the
proper search for your brand.
EXAMPLE: William Jones Digital
Marketing Innovation

8. 4. Video Presence
Video interviews prove to recruiters
you can present and converse in an
executive manner that is accessible
and in alignment with their core
culture.
It also proves you are comfortable on
camera… a must-do for the C-suite
these days!

9. 5. Content Authoring
The ability to reference your
methodologies as they relate to your
industry and best practices as a
leader must be accessible for online
viewing.
Opinion pieces and blog articles
enable recruiters to assess your
ability to integrate with their
company’s culture and approach to
management.

10. 6. 3rd-Party Credibility
Being quoted by respected
sources, recommended by
peers, and referenced in online
materials proves you are
considered a thought-leader
and respected contributor in
your industry and field of
expertise.

11. 7. Tech-Savvy Validation
Using cutting-edge social tools
to share ideas and information
proves you are staying on top
of technology communication
trends and integrating them into
your own personal and
professional interactions.

12. 8. Authority Positioning
Creating a core set of phrases and
labels to define you and your work as
an executive makes it easier to
match you to potential opportunities
when these words are synergistic
with those a company is seeking in
an executive-level talent search.

13. 9. Call-to-Action Invitations
Including invitations to engage in
discussion and seek your counsel
and perspective creates dialog that
can lead to hidden executive-level
opportunities.

14. 10. Target Opportunity Connectivity
Actively participating in online
groups and discussions within
your chosen industry and area
of expertise helps to gain
online visibility and drive more
requests for connection.

15. Brand Scorecard
You'll be evaluated on all 10
points and given specific areas
for improvement for each one.

16. Outline Next Steps
A detailed section that provides an explanation on the three key steps you
should take next to improve your Executive Brand.

17. BONUS: Keyword Blueprint
Our recommendations for a label and
keyword strategy you can use to
create a stronger Executive Branding
Strategy.

18. 10-Step Executive Branding Process
Explanation of our process and
packages for executives looking for
assistance building an effective
Executive Brand Strategy.

19. Thank you!
Don’t hesitate to ask questions.
E-mail
info@careerealism.com
Phone
877-588-5455
All rights reserved. Cannot be reproduced or distributed without consent from J.T. O'Donnell.
E-mail: jt@careerealism.com | Twitter: @jtodonnell | LinkedIn: /in/jtodonnell