A growing number of websites allow visitors to log in using a digital identity from a trusted third party -- like Facebook, LinkedIn, Microsoft, PayPal, or Google. The fancy term for this is “federated identity,” but most people call it Bring Your Own Identity, or BYOID. The Ponemon Institute and CA Technologies recently surveyed 1,589 IT security practitioners and 1,526 business users worldwide to understand how companies view BYOID. Here are five ways BYOID will change your business. For more information on the results of the survey, download a full copy of the report, "The Identity Imperative for the Open Enterprise" here http://transform.ca.com/428506-WW-Q2-FY15-SEC-Ponemon-Slideshare-2_428506-Landing-Page.html?mrm=425887

1. Five Ways BYOID
Will Change
Your Business

2. • A growing number of websites allow visitors
to log in using a digital identity from a trusted
third party -- like Facebook, Microsoft®,
PayPal- or Google.
• The fancy term for this is “federated identity,”
but most people call it
Bring Your Own Identity (BYOID).

3. Here are five ways BYOID will
change your business.
• The Ponemon Institute and CA Technologies
recently surveyed 1,589 IT security
practitioners and 1,526 business users
worldwide to understand how companies
view BYOID.
• The survey shows BYOID at the center of big
changes affecting how businesses use
technology and interact with customers.

4. 1. You will be using BYOID in your
company within 24 months.
• BYOID deployments are still in their infancy.
Less that 20 percent of IT and business
respondents have currently deployed BYOID.

5. 2. You will have to decide who owns
digital identities in your organization.
• Ownership of digital identities is dispersed
throughout organization.

6. • Does this reflect confusion inside the
organization?
• Or is it diversity between organizations?
• In some organizations, IT owns digital identities.
In others, it is owned by the lines of business.

7. 3. BYOID will expose the “digital
divide” between IT and the business.
• The digital divide reflects the ongoing
challenge for today’s businesses:
• “How can I SECURE my business while
simultaneously opening up to greater
OPPORTUNITY?”
• Both sides see the problem from their own
perspective. Ownership of digital identities is
not a simple question.

8. IT thinks about security.
• For IT, the value of BYOID is in stronger
authentication and reduced costs.

9. The business thinks about
opportunity.
• For business users, BYOID delivers a better
customer experience and improves the
effectiveness of marketing.

10. 4. Your company will have to decide:
Who can “bring their own identities?”
• For business users, BYOID is all about
customers, both mobile and the Web.
• IT users give equal weight to audiences such
as job prospects, employees, contractors and
retirees as well as mobile and website
customers.

11. 5. You will have to reconcile your
love/hate relationship with Facebook.
• For their companies, business users said
Facebook was their least preferred
provider of digital identities. For themselves, it
was their first choice.

12. • For more information …
• … download a full copy of the report,
The Identity Imperative for the Open Enterprise.
• Copyright © 2014 CA. All rights reserved. The
Identity Imperative for the Open Enterprise used
in this brochure was commissioned by CA in July
2014. This document is for your informational
purposes only, and does not form any type of
warranty.