1. I Am Legend Promotional
Package

2. Poster
.The sky is quite yellow but faded into a darker
almost red colour on the outside of the poster.
The yellow colour may be associated with the
idea of an infection.
The poster has the background image of a
destroyed and empty city, this gets across the
idea of world wide extinction.
There is a clear colour theme. Dark and a
neutral creamy/yellow like colour. Even his
clothes are a creamy colour
There is also a lot of dark shadows towards the
bottom of the poster. It is almost like the
features character is walking from the light into
the darkness. This idea may draw the reader in
to watch the film.

3. Magazine Front Cover
The film magazine features the same character
again with a weapon in his hand. This presents
the idea that the film is based very much upon
fast paced action with lots of fighting.
Both the poster and magazine front cover
share the same facial appearance on the main
character. The character looks very worried.
The magazine front cover also has dark edges.
The poster has darkness around the bottom.
This kind of represents that the main character
is the light, he is the hope.
.
.

4. Film Trailer
The film trailer for I am legend shares some synergy with the poster and magazine cover, but not as much as I
expected. There is repeated shots showing the extinction of New York. This is very similar to the poster
where the background shows a destroyed city.
The second part of synergy the film trailer shares is that there is a lot of darkness. Frequent dark transitions
and scenes appear throughout the film trailer.