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Making the Choice “Our politics, religion, news, athletics, education and commerce have been transformed into congenial adjuncts of show business, largely without protest or even much popular notice. The result is that we are a people on the verge of amusing ourselves to death.” -Neil Postman
Hard News vs. Soft News Hard News ,[object Object]
Who? What? Where? When? Why?Soft News ,[object Object]
Focuses on drama, human-interest themes, trivial stories
Emphasis on conflict, emotion, evocative visual imagery, interpersonal interaction
Disproportionate interest in celebrity, sports, lifestyle topics
Celebration of newscasters as marketable personalities,[object Object],[object Object]
Ability to cover breaking stories Live
Leads to competition among networksThe Internet ,[object Object]
Audience as content producer

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