CDC NPIN's online social media training for public health professionals: Using What You Know about Social Media - How to Conduct a Live Google Plus Hangout.

1. How to Conduct a Live
Google Plus Hangout
Carlos Chapman II
Partnerships & Outreach Coordinator CDC NPIN
Heather Town
Health Communications Specialist
Tuesday, February 25, 2014

2. Google Hangout Recording
Visit the Using What You Know About Social Media
webpage for access to full recordings and presentations
from the series.

3. Objectives
• How to setup a Google Plus Hangout
• How to use popular Google Plus
Hangout features and functions
• How to archive your videos onto a
YouTube channel
• How to evaluate a Hangout On Air
(HOA)

4. Why Google Plus Hangouts?
• Video chat instantly
 Private (Video Hangouts) vs Public video chat (HOA)
• Share documents and your desktop screen with the group
• Record sessions for viewing later
• Broadcast Hangout live to anyone
• Hangouts accessible via mobile devices
• YouTube video captioning available
• Includes event registration

5. Benefits of Hosting a Hangout
• Promote awareness of and participation in your
organization’s activities
• Increase conversations about specific topics, available
resources, and health related news updates
• Audience gets to hear from diverse subject matter
experts

6. Google Hangout Requirements
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•
•
•
•
•
•
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Google Chrome (recommended)
Install required plug-ins
Use a wired connection
Avoid running other programs during the HOA
High quality external webcam (recommended)
YouTube account for HOA
Avoid having more than 3 people on the same network
Appropriate environment

7. Google Plus
www.google.com/plus

8. Google Hangout

9. Scheduling Google HOA

10. The Hangout Invitation

11. The Hangout
Only share URL
link with guests
participating in
the Google
Hangout

12. The Hangout
Tech person as a ghost on the HOA.
Can be completely hidden or
displayed as a image

13. The Hangout
Number of viewers
watching when HOA
is live
Links to share for HOA

14. Settings

15. Group Chat
• Allows you to communicate
privately with other participants
in the Hangout

16. Screen Share
• Share your screen with others
• Upload bumper video or image
 https://www.youtube.com/
watch?feature=player_emb
edded&v=bo9aZdOZZj8

17. Q&A
• Monitor for questions
received from audience
• Feature must be activated
before starting broadcast

18. Capture
• Take photos of yourself or
other participants

19. Cameraman
• Control which participant is
displayed in the main window

20. Audio Control
• Adjust quality of sound

21. Hangout Toolbox
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•
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Lower Third tool
Add professional title
Add company logo
Adjust sound/video settings
Click this to reverse
mirror image

22. Google Effects
• Add props, sound,
headwear, eyewear,
background, etc.
• Adjust quality of
image

23. YouTube
Metrics
Video link
Make video
public or
private

24. Google Hangout Metrics
• YouTube
 Total views
 Avg. view duration
 Est. minutes watched
 Demographics
 Top playback locations
 Devices used to watch
 Likes & Dislikes
 Comments
 Shares

25. Best Practices – Pre-Hangout
• Prepare topic content and run of
show in advance
• Follow system requirements
• Event promotions
 Cross channel promote
• Create teaser video/bumper
image
• Include hashtags
• Tech/dry run through

26. Best Practices – Day of Hangout
• Documents on hand
• Participants prepared and signed on at
least 30 minutes early
• Check bandwidth settings
• Remind participants to mute when not
talking
• Have a 2nd tech person
• Use the group chat

27. Best Practices – Post Hangout
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Mark video in YouTube as private
Remove URL from event page
Edit video as needed
Capture metrics
Promote archived video

28. HOA Examples
•
National Geographic used Google+ Hangouts to celebrate its 125th anniversary by hosting famous
explorers on a 90-minute Hangout.[ii] Subscribers and others were encouraged to submit questions in
advance or during the Hangout via posts on YouTube, Google+, Twitter (all using a designated hashtag,
#NatGeo125), Facebook, or on the magazine’s blog. This resulted in 150,000 new followers.
http://www.youtube.com/watch?v=8Y6VyrGITG4
•
In February 2013, Youth and Tech Health hosted the hangout “mHealth for Youth: Text Messaging Beyond
the Basics” to promote their sixth annual conference on Youth+Tech+Health. Panelists virtually discussed
using text messaging services to reach their organizations’ goals. The use of Twitter was highly promoted
during the Hangout so participants could comment and ask questions, showing the benefits of engaging
audiences across social media platforms. [iv]
http://blog.aids.gov/2013/02/mhealth-for-youth-via-google-hangout-on-air.html
•
CDC Google+ Hangouts On Air - CDC's Director, Dr. Tom Frieden joined Men's Health Editor-in-Chief Bill
Phillips for an innovative live video conference, via Google Hangout, kicking off Men's Health Week, and
sharing the triumphs and challenges of living a healthy lifestyle. At one point, Phillips asked Dr. Frieden a
series of questions about the director's health habits, such as what physical activities he engages in, what
healthy foods he eats, and what healthy habits he has incorporated into his lifestyle.
http://www.youtube.com/watch?v=7MPbfeSWvmg

29. Reminders
If you have your CPH or CHES credentials you can apply for a
credit from today’s tutorial at uwyk@cdcnpin.org.
 Please remember you will be required to complete a short
evaluation which will be sent to you on requesting continuing
education credit.
 If you do not require continuing education credit but would like
to provide feedback, please contact uwyk@cdcnpin.org
Thank You!