21. In conclusion: It is important to develop a plan or strategy, and treat this like a project. This will ensure you take it seriously, identify opportunities to ‘practice’, and allow monitoring and follow-up, to be sure to reach your goal. Steps include: 1. Set yourself a plan 2. Identify key meetings/occasions of potential influence 3. Research different styles, as well as your own 4. Get trusted feedback arranged 5. Try out different approaches, whilst still being yourself 6. Take time to think about your audience, and how they like to receive information 7. Work on your presentation skills. If you take the time to think about how to communicate effectively, you will see results/become more ‘marketable’…..