3/21/12 Challenges of Product Management in India & China w/Pinkesh Shah CEO, Adaptive Marketing

Transcript from March 21, 2012: Global Product Management Talk
Pinkesh Shah, CEO, Adaptive Marketing @AdaptivePM
Challenges of Product Management in India & China
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

"With the advent of social media channels, market
research and connecting with customers have
become a lot more powerful. It’s great to see that
the Global Product Management Talk community
is effectively utilizing this forum on Twitter and
extending the reach with the audio broadcast to
truly go global!"

Pinkesh Shah, @AdaptivePM, Chief Consultant of Adaptive Marketing Solutions, spoke at the weekly Global
Product Management Talk on Twitter Wednesday, March 21, 2012 using the hashtag #ProdMgmtTalk. Each
week, The Global Product Management Talk is a real time event featuring an expert guest speaker who asks
questions of the participants on Twitter in a Socratic discussion, with a simultaneous audio discussion broadcast
over BlogTalkRadio. The transcript of Tweets and podcast are available for on-demand consumption on the web
and mobile devices.

INTRO
Lots of companies have focused on setting up their development centers in India and China to optimize their cost
and achieve scale for their engineering initiatives. As multi-national corporations now move from "building"
innovation to enabling these distributed centers in India to "productize" innovation, they face obstacles of
managing the product devlopment remotely. Does it make sense to have Product Management done out of
India? What is the real business case for setting up Product Managment & Product Marketing within India?

 Podcast: http://bit.ly/xOATBd
 Links: http://bit.ly/xgL6vK

ABOUT PINKESH SHAH
Pinkesh Shah, is a Silicon Valley Executive who has been a Product Management Practitioner for the last 14
years in US. Most recently he was the global Vice President of Product Management at McAfee (now acquired
by Intel). Having played a key role in understanding how global products have to be adapted to work in emerging
markets, he also started the product management organization in McAfee India. Before McAfee he had several
_______________________________________________________________________________________________
Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1


senior management roles in product companies like IBM, netIQ and launched new products in the high
technology space in startups like Netrex and Captivo.

Shah is a gold medalist from M.S.University where he earned his Bachelors in Engineering in Computer Science
and a UPE research scholar at Purdue University where he earned his Masters in Computer Science. Shah
started Adaptive marketing with a vision to create the next generation product managers and marketers in India
to enable technology product and services companies to market their product globally.

This week is sponsored by the AIPMM, The Association of International Product Marketing and
Management (AIPMM) http://www.aipmm.com

QUESTIONS FOR DISCUSSION
Please introduce yourself, where you're tweeting from & your involvement with #prodmgmt

Q1 How mature is the ecosystem of Product Management as a discipline in India? #prodmgmttalk #prodleader
#prodmgmt

Q2. What types of companies have Product Managers in India? #prodmgmttalk #prodleader #prodmgmt

Q3. Why do companies hire Product Managers in India especially when customers are in US? #prodmgmttalk
#prodleader #prodmgmt

Q4. What are the ground challenges for PMs who operate in a geographically remote place compared to the
customers? #prodmgmttalk #prodleader #prodmgmt

Q5. How does the role of Product Management differ in India from the US? #prodmgmttalk #prodleader
#prodmgmt

Q6. Is it better to convert internal technology leaders in India to play the role of a PM vs hiring from outside?
#prodmgmttalk #prodleader #prodmgmt

Q7. Are there best practices identified for setting up Product Management in India? #prodmgmttalk #prodleader
#prodmgmt

TWEET CHRONOLOGY

Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Can't participate on Twitter? Listen to the podcast! Follow Us on
BlogTalkRadio http://t.co/rgVn1HbN
Put it on your calendar! #prodmgmt Speaker Schedule (through JUNE!) http://t.co/xJ9kLkSb
What is the Global Product Management Talk? http://t.co/WxgIN6Oz
_______________________________________________________________________________________________




When is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96

Answer from LinkedIn PCampVancouver Group:
Edna Menon • I have had the privilege of working with remote R&D teams based in India and Europe. While working
in global teams is fun, time zones, cultural differences, etc. can create serious challenges.

It makes sense to have product management based in India & China as market requirements can be quickly clarified
by R&D when the product owner is accessible in person.

Product marketing should be based closer to the target market(s). However, as China and India are becoming major
consumers of North American products due to their growing economies, it also makes sense to have product
marketing based there if the target market is primarily Asian.

Answer From Replyz http://bit.ly/xpRr4x

Q1 How mature is the ecosystem of Product Management as a discipline in India? #prodmgmttalk #prodleader
#prodmgmt http://bit.ly/xgL6vK
@nimishgupta #prodmgmttalk still in it's infancy, a good start, but still a long way to go!

Q2. What types of companies have Product Managers in India? #prodmgmttalk #prodleader #prodmgmt
http://bit.ly/xgL6vK
@nimishgupta

#prodmgmttalk pretty much any company building products for the Indian/ Asian markets, and additionally US/ EMEA based product
companies with a growing or mature engineering organization in India.

Q3. Why do companies hire Product Managers in India especially when customers are in US? #prodmgmttalk
#prodleader #prodmgmt http://bit.ly/xgL6vK
@nimishgupta

#prodmgmttalk Hiring a PM in India helps the engineering teams in India succeed and build much better products, be more
empowered. Rarely is the PM hired in India without an engineering team here. Customer interaction is critical for a PM, and can be
easily managed through periodic travel, social media and phone/ video. Additionally, India is closer to key markets like EMEA and
APAC.

Q4. What are the ground challenges for PMs who operate in a geographically remote place compared to the
customers? #prodmgmttalk #prodleader #prodmgmt...

_______________________________________________________________________________________________



@nimishgupta

#prodmgmttalk, biggest challenge is time zone difference, but that's fairly easy to manage and customers are typically very flexible
too. The biggest challenge is often dealing with gaining "internal mindshare" among the company board/ executives.

Q5. How does the role of Product Management differ in India from the US? #prodmgmttalk #prodleader #prodmgmt
http://bit.ly/xgL6vK
@nimishgupta #prodmgmttalk No difference in role of product management between US and India, though some organizations
have split the PM function into "inbound" (engineering focused) vs. "Outbound" (market focused) with the "inbound" PM being in
India. However that does not lead to full enablement of the product teams.

Q6. Is it better to convert internal technology leaders in India to play the role of a PM vs hiring from outside?
#prodmgmttalk #prodleader #prodmgmt ...

Q7. Are there best practices identified for setting up Product Management in India? #prodmgmttalk #prodleader
#prodmgmt http://bit.ly/xgL6vK
@nimishgupta #prodmgmttalk Treat it very similar to building a product team anywhere in the globe, with the exception of a slightly
higher travel budget. Hire the right folks, and ensure the team is empowered to be true owners and masters of their product's
destiny.

ProdMgmtTalk Thank you to @AIPMM for sponsoring today's #ProdMgmtTalk Check out 3/16
webinar: http://t.co/7P1mFoD9 #prodmgmttalk #prodmgmt

johnnewbury_ Delighted to be co-hosting #prodmgmttalk with @cindyfsolomon and @adaptivePM,
talking #prodmgmt in India - 5pm GMT -7:17 AM Mar 21st, 2012

AdaptivePM RT @cindyfsolomon: #prodmgmttalk with Pinkesh Shah @adaptivePM, talking #prodmgmt in #India -
5pm GMT http://t.co/BNWmvN2d #prodmgmttalk -8:17 AM Mar 21st, 2012

sushant01533 RT @AdaptivePM: RT @cindyfsolomon:#prodmgmttalk with Pinkesh Shah @adaptivePM,
talking#prodmgmt in #India - 5pm GMT http://t.co/BNWmvN2d #prodmgmttalk -8:37 AM Mar 21st, 2012

AdaptivePM Join me for a #prodmgmttalk TweetChat at: http://t.co/3V7NFA2U
http://t.co/znWhdZBL #adaptivepm #India#prodmgmttalk -8:46 AM Mar 21st, 2012

cindyfsolomon @sushant01533 Look forward to your participation today! http://t.co/wUmLSCff #prodmgmttalk -8:46
AM Mar 21st, 2012

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cindyfsolomon RT @johnnewbury_: Big day #ecobuild this a.m, tweetup w/
@PauleyCreative afternoon, #prodmgmttalk 5pm, then @be2camp afterhours #prodmgmttalk -8:48 AM Mar 21st,
2012

ProdMgmtTalk Q1 How mature is the ecosystem of Product Management as a discipline in
India? #prodmgmttalk #prodleader#prodm... http://t.co/KFQO4S8R -8:57 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk A2Q1: It's as mature/robust and at par with global gro locations if not
better. #prodmgmttalk#prodmgmttalk -9:09 AM Mar 21st, 2012

ProdMgmtTalk Q2. What types of companies have Product Managers in
India? #prodmgmttalk #prodleader #prodmgmthttp://t.co/35vGNpwW... http://t.co/xzdI4b56 -8:57 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk A2Q2: Mobile apps segment has seen the maximum growth. Also e-
commerce/Telcom/Telcom services.#prodmgmttalk -9:11 AM Mar 21st, 2012

AdaptivePM @thepotenza i agree #Prodmgmt is seeing great growth in mobile, ecommerce, telco companies
operating out of India #adaptivepm #prodmgmttalk -9:13 AM Mar 21st, 2012

ProdMgmtTalk Q3. Why do companies hire Product Managers in India especially when customers are in
US? #prodmgmttalk#prodlea... http://t.co/gUr3Z6Ol -8:56 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk A2Q3: 2 factors. a) Cost Benifit. b) Prod Mgr is nearer to the development/UI team.
Leads to faster process. #prodmgmttalk -9:12 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk A2Q4: Negotiating/with sales/mrktg team.They(non-prod guys) come from different
background study of user. #prodmgmttalk -9:20 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk A2Q5: Key role deffrentionator is leadership/vision. #prodmgmttalk -9:21 AM Mar 21st,
2012

thepotenza @ProdMgmtTalk A2Q6: This depends on time/urgency/need criteria. #prodmgmttalk -9:24 AM Mar 21st,
2012

thepotenza @ProdMgmtTalk A2Q7: Yes!! Its equally as imp a vertical and best/innovative industry practices are
identified to set it up. #prodmgmttalk -9:26 AM Mar 21st, 2012

ProdMgmtTalk Coming up The Global Product Management Talk! Never participated in a twitter chat?
FAQs http://t.co/AuZ0fHg1#prodmgmttalk -9:43 AM Mar 21st, 2012

ProdMgmtTalk Learn How to participate in Socratic Twitter Talk via Global Product Management
Talk http://t.co/EBe91eUW#prodmgmt #prodmgmttalk -9:43 AM Mar 21st, 2012

ProdMgmtTalk The Global Product Management Talk! Learn about Tweeting Best Practices and Twitter Talk
FAQshttp://t.co/lH3Vggas #prodmgmt #prodmgmttalk -9:44 AM Mar 21st, 2012

ProdMgmtTalk Today's background resources:http://t.co/UkqdmCZ9 Talking
w/ @AdaptivePM and@JohnNewbury_ on skype to prepare #prodmgmttalk -9:51 AM Mar 21st, 2012
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ProdMgmtTalk First question is always: Please introduce yourself, your location and your involvement
with #prodmgmt#prodmgmttalk -9:52 AM Mar 21st, 2012

ProdMgmtTalk Questions forward the conversation, but we're always fluid & provocative: all opinions invited!
Listen:http://t.co/smkhoOUS #prodmgmttalk -9:53 AM Mar 21st, 2012

johnnewbury_ Going live right now with @cindyfsolomon and @adaptivePM on #prodmgmttalk. -10:00 AM Mar 21st,
2012

AdaptivePM Glad to join #prodmgmttalk on #prodmgmt in #india #adaptivepm http://t.co/BCihgfFE #prodmgmttalk -
10:04 AM Mar 21st, 2012

ProdMgmtTalk Welcome @johnnewbury_ as our co-host and Pinkesh Shah today's speaker @AdaptivePM discussing
challenges of remote #prodmgmt #prodmgmttalk -10:09 AM Mar 21st, 2012

ProdMgmtTalk Welcome @thepotenza @sushant01533@cindyfsolomon #prodmgmttalk -10:10 AM Mar 21st, 2012

ProdMgmtTalk LOL! our co-host @johnnewbury_ in London has an Aussie accent! our colleagues in Australia are
sleeping now!@brainmates #prodmgmttalk -10:12 AM Mar 21st, 2012

ProdMgmtTalk @AdaptivePM says CASE: C is for context - biz context, market context, customer & competitive
for #prodmgmtto give engineering #prodmgmttalk -10:16 AM Mar 21st, 2012

ProdMgmtTalk CASE = A is affordability: @AdaptivePM mrkt research identified #prodmgmt community looks like in
India http://t.co/UkqdmCZ9 #prodmgmttalk -10:18 AM Mar 21st, 2012

ProdMgmtTalk Cost is a big factor from scale perspective, reason, driver for #prodmgmt in India (much more cost
effective)#prodmgmttalk -10:18 AM Mar 21st, 2012

ProdMgmtTalk RT @johnnewbury_: Going live right now with @cindyfsolomon and @adaptivePM on #prodmgmttalk
.#prodmgmttalk -10:19 AM Mar 21st, 2012

ProdMgmtTalk CASE = S is SCALE - execution gaps teams in US have to extend #Prodmgmt capability enables
effective scaling#prodmgmttalk -10:19 AM Mar 21st, 2012

ProdMgmtTalk CASE = E is emerging markets (same candy/new wrapper doesn't work) success in US doesn't
guarantee success in BRIC #prodmgmt #prodmgmttalk -10:20 AM Mar 21st, 2012

ProdMgmtTalk How to capitalize on opportunities where growth is bigger/quicker outside USA? Makes sense to
extend #prodmgmt to India, China #prodmgmttalk -10:21 AM Mar 21st, 2012

ProdMgmtTalk Q1 How mature is the ecosystem of Product Management as a discipline in India? #prodmgmttalk
#prodleader #prodmgmt #prodmgmttalk -10:22 AM Mar 21st, 2012

ProdMgmtTalk RT @thepotenza: @ProdMgmtTalk A2Q1: Its as mature/robust and at par with global gro locations if
not better.#prodmgmttalk #prodmgmttalk -10:22 AM Mar 21st, 2012

ProdMgmtTalk @AdaptivePM recognized 3 yrs ago that base line of what #prodmgmt was different in India & USA -
even from best of B schools #prodmgmttalk -10:23 AM Mar 21st, 2012

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ProdMgmtTalk @AdaptivePM had to train #prodmgmt people from India to enable them - its been requirements
management (tactical) skills gap #prodmgmttalk -10:24 AM Mar 21st, 2012

ProdMgmtTalk @johnnewbury_ says #prodmgmt encompasses an entire array of occupations, responsibilities &
functions in company - too wide #prodmgmttalk -10:25 AM Mar 21st, 2012

ProdMgmtTalk Evry1 in organization has to participate in "productizing" journey - 5 functional phases
says @AdaptivePM#prodmgmttalk -10:28 AM Mar 21st, 2012

ProdMgmtTalk Phase 1 is market analysis and customer research - what market problems, pain points real vs.
perceived - worth solving, $? #prodmgmttalk -10:28 AM Mar 21st, 2012

ProdMgmtTalk Phase 1 in lean model is determining customer/market fit - #prodmgmt Phase 2: strategic planning - go
beyond prototype #prodmgmttalk -10:29 AM Mar 21st, 2012

ProdMgmtTalk Phase 2 - strategic planning - make sure product has high concentration of user base/ determine
metric#prodmgmttalk -10:30 AM Mar 21st, 2012

ProdMgmtTalk Phase 3 = Product Planning: consider all aspects: UE, scope mgmt, #prodmgmttalk -10:30 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk @AdaptivePM Requirement gathering/Gap/Feasibility/market analysis/customer research
all subsets of Prod Mgmt. #prodmgmttalk -10:31 AM Mar 21st, 2012

ProdMgmtTalk Phase 4: what are best routes to market? How communicate best message, right time, best channel?
Integrated perspective #prodmgmttalk -10:31 AM Mar 21st, 2012

ProdMgmtTalk Go-to-market interesting challenge - different than 10 years ago even than 3 years ago #prodmgmt
#prodmgmttalk-10:31 AM Mar 21st, 2012

ProdMgmtTalk Trend in last 3 years: Look at different vectors of communication: "consumeration of IT" @AdaptivePM
#prodmgmt #prodmgmttalk -10:33 AM Mar 21st, 2012

ProdMgmtTalk Notion of information radiation is changing via mobile devices, mobile media - more connected than
ever professional & social #prodmgmttalk -10:34 AM Mar 21st, 2012

ProdMgmtTalk RT @thepotenza @AdaptivePM Requirement gathering/Gap/Feasibility/market analysis/customer
research all subsets of Prod Mgmt. #prodmgmttalk -10:34 AM Mar 21st, 2012

ProdMgmtTalk @thepotenza Welcome Mayank! We're live on the air! Listen in now
at http://t.co/2wXggaRY. #BlogTalkRadio#prodmgmt #prodmgmttalk -10:35 AM Mar 21st, 2012

ProdMgmtTalk @johnnewbury_ says marketing has changed - every1 now has direct access to research, customer,
info from market #prodmgmttalk -10:36 AM Mar 21st, 2012

ProdMgmtTalk @AdaptivePM scalability of market research practice increased 10X - Quora, LinkedIn, FB, twitter - to
get customer insights #prodmgmttalk -10:37 AM Mar 21st, 2012

ProdMgmtTalk This discussion is timely - Why Now #prodmgmtIndia and China? Engineering there 10 years ago -
software & hardware high tech #prodmgmttalk -10:38 AM Mar 21st, 2012

ProdMgmtTalk Key is social media: scale to get customer insights independent of geography & local situation: why
matter where#prodmgmt ? #prodmgmttalk -10:39 AM Mar 21st, 2012
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ProdMgmtTalk Social media is a catalyst - difficult to do#prodmgmt remotely 3 years ago - now accelerated efficiency
via#sm #prodmgmttalk -10:40 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk Thats 1 amazing thing i've noticed in Prod Mgmt. Unlike regular opr,dir too solely
focus/design/develop a prod. #prodmgmttalk -10:40 AM Mar 21st, 2012

ProdMgmtTalk RT @thepotenza 1 amazing thing ive noticed in#ProdMgmt Unlike regular opr,dir too solely
focus/design/develop a prod. #prodmgmttalk -10:41 AM Mar 21st, 2012

ProdMgmtTalk back to 5 phases: market analysis question - how to choose to build from all ideas
presented? #prodmgmt#prodmgmttalk -10:42 AM Mar 21st, 2012

ProdMgmtTalk Part 2 productizing: Can you build profitably?#prodmgmt Part 3: product planning - can you build
correctly w/design, UI, etc #prodmgmttalk -10:42 AM Mar 21st, 2012

ProdMgmtTalk Part 4: Go-to-market Part 5: Sales enablement#prodmgmt How do you set up Sales Channel,
communicate & deliver value? #prodmgmttalk -10:43 AM Mar 21st, 2012

ProdMgmtTalk ITs the Entire user experience that matters - ultimately the customer has to be delighted -
#prodmgmtregardless of challenges #prodmgmttalk -10:43 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk A good product is one which gives all control settings to the user. Best Prod Mgmt
practice follow same (cont'd) #prodmgmttalk -10:43 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk practice. Give a Prod Mgr full control for it's product.HE knows his product INSIDE OUT.
Come tmrw when (cont'd) #prodmgmttalk -10:45 AM Mar 21st, 2012

ProdMgmtTalk Biggest value of #prodmgmt is focus of CONTEXT of CUSTOMER - compelling Value proposition &
complete USer Experience #UX #prodmgmttalk -10:46 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk prod concept is sold,its easier to develop services around it. #prodmgmttalk -10:47 AM Mar
21st, 2012

ProdMgmtTalk @AdaptivePm calls #prodmgmt the master orchestrator - directing influence via cross-functional
teams#prodmgmttalk -10:47 AM Mar 21st, 2012

ProdMgmtTalk RT @thepotenza: practice. Give a Prod Mgr full control for its product.HE knows his product INSIDE
OUT. Come tmrw when (contd) #prodmgmttalk -10:48 AM Mar 21st, 2012

ProdMgmtTalk RT @thepotenza: @ProdMgmtTalk prod concept is sold,its easier to develop services around
it. #prodmgmttalk -10:48 AM Mar 21st, 2012

ProdMgmtTalk RT @thepotenza Hi. I'm into product Mgmt (based out of india) #prodmgmttalk -10:49 AM Mar 21st, 2012

nimishgupta @ProdMgmtTalk #prodmgmttalk pretty much any company building products for the Indian/ Asian
markets, and additi... http://t.co/Of94WzhB -10:50 AM Mar 21st, 2012

ProdMgmtTalk @AdaptivePM says "good to "tmeet you" to@thepotenza in reply to your answers to posted
questions#prodmgmttalk -10:51 AM Mar 21st, 2012

ProdMgmtTalk Welcome @nimishgupta ! #prodmgmttalk -10:51 AM Mar 21st, 2012

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ProdMgmtTalk A2 RT @nimishgupta: pretty much any company building products for the Indian/ Asian markets, and
additi..http://t.co/Of94WzhB #prodmgmttalk -10:52 AM Mar 21st, 2012

nimishgupta @ProdMgmtTalk #prodmgmttalk No difference in role of product management between US and India,
though some organ...http://t.co/ztrJnTWv -10:52 AM Mar 21st, 2012

ProdMgmtTalk @nimishgupta we're live on the air! Listen in now at http://t.co/2wXggaRY.
#BlogTalkRadio #prodmgmt #prodmgmttalk-10:53 AM Mar 21st, 2012

thepotenza @ProdMgmtTalk @AdaptivePM Learn Learn Learn Learn+think think think think+implement implement
implement implement = PRODUCT!! #prodmgmttalk -10:53 AM Mar 21st, 2012

ProdMgmtTalk @nimishgupta Thank you for answering today's questions posted on @Replyz http://t.co/lF8dcM4D
#prodmgmt #prodmgmttalk -10:54 AM Mar 21st, 2012

ProdMgmtTalk LOL INDEED! RT @thepotenza Learn Learn Learn Learn+think think think think+implement implement
implement implement = PRODUCT!! #prodmgmttalk -10:55 AM Mar 21st, 2012

ProdMgmtTalk EMEA = Europe Middle East and Africa BRIC = Brazil, Russia, India, China #prodmgmttalk -10:56 AM Mar
21st, 2012

AdaptivePM you can download the market research report on #prodmgmt in #india http://t.co/zAwgZCII #adaptivepm
#prodleader #prodmgmttalk -10:57 AM Mar 21st, 2012

ProdMgmtTalk RT @AdaptivePM: you can download market research report
on #prodmgmt in #india http://t.co/UUHV8Pf0#adaptivepm #prodleader #prodmgmttalk -10:58 AM Mar 21st, 2012

ProdMgmtTalk #prodmgmt helps increase productivity, customer intimacy & develops ecosystem when situated on
ground in India & China #prodmgmttalk -11:00 AM Mar 21st, 2012

ProdMgmtTalk Time zone difference, travel costs, cultural perspective & customer understanding impede effectiveness
of remote #prodmgmt #prodmgmttalk -11:00 AM Mar 21st, 2012

ProdMgmtTalk Organizational enablement is a practical challenge: US doesn't have strategy for long term
India #prodmgmtstatistically #prodmgmttalk -11:02 AM Mar 21st, 2012

nimishgupta @ProdMgmtTalk #prodmgmttalk Treat it very similar to building a product team anywhere in the globe,
with the ex...http://t.co/FleCvD3X -11:02 AM Mar 21st, 2012

ProdMgmtTalk Thank you to this week's sponsor @AIPMM (audio commercial) Please visit our sponsor
at http://t.co/0vIDTERK#prodmgmttalk -11:02 AM Mar 21st, 2012

ProdMgmtTalk Thank you to our speaker Pinkesh Shah@AdaptivePM and co-host John
Newbury @johnnewbury_#prodmgmttalk -11:03 AM Mar 21st, 2012

ProdMgmtTalk RT @nimishgupta: Treat it very similar to building a product team anywhere in the globe, with the
ex...http://t.co/h7lHBgSY #prodmgmttalk -11:03 AM Mar 21st, 2012

ProdMgmtTalk A7 RT @nimishguptaTreat it very similar to building a product team anywhere in the globe, with the
ex...http://t.co/h7lHBgSY #prodmgmttalk -11:04 AM Mar 21st, 2012

_______________________________________________________________________________________________




nimishgupta @ProdMgmtTalk #prodmgmttalk still in it's infancy, a good start, but still a long way to
go! http://t.co/qJ5hnM0n -11:04 AM Mar 21st, 2012

ProdMgmtTalk #prodmgmt in India unaware of a career path similar to US - lack of skills excacerbates INdia and
China #prodmgmtdevelopment #prodmgmttalk -11:05 AM Mar 21st, 2012

nimishgupta @ProdMgmtTalk #prodmgmttalk, biggest challenge is time zone difference, but that's fairly easy to
manage and cu...http://t.co/w4W4tU7v -11:06 AM Mar 21st, 2012

ProdMgmtTalk @AdaptivePM agrees with @nimishgupta : 3 practical tips to US wanting #prodmgmt in India & China
to foster productivity.... #prodmgmttalk -11:06 AM Mar 21st, 2012

ProdMgmtTalk 1. have a 3 year horizon & scale plan: cost cannot be only reason for #prodmgmt in India &
China #prodmgmttalk -11:07 AM Mar 21st, 2012

ProdMgmtTalk 2. Align with other parts of corporate strategy for#prodmgmt in India & China so ground challenges
don't prevent high return #prodmgmttalk -11:08 AM Mar 21st, 2012

ProdMgmtTalk 3. provide #prodmgmt in India & China equal to treatment of #prodmgmt in USA - resources, respect,
accessiblity#prodmgmttalk -11:08 AM Mar 21st, 2012

AdaptivePM thanks for having me at #prodmgmttalk more#adaptivepm resources
at http://t.co/UV2J4kmk around#prodmgmt in #india #prodmgmttalk -11:14 AM Mar 21st, 2012

johnnewbury_ @cindyfsolomon @adaptivePM Great talking with you both today. Thanks for giving the
time. #prodmgmttalk -11:16 AM Mar 21st, 2012

ProdMgmtTalk AWESOME! RT @johnnewbury_: @cindyfsolomon@adaptivePM Great talking with you both today.
Thanks for giving the time. #prodmgmttalk -11:32 AM Mar 21st, 2012

smohara "@ProdMgmtTalk: Entire user experience matters - ultimately the customer has to be delighted -
#prodmgmtregardless of chlngs #prodmgmttalk” -11:52 AM Mar 21st, 2012

ProdMgmtTalk Thank you for tweets, RTs, Q&A! @lmckeogh @thepotenza @sushant01533 @nimishgupta
@smohara @AndreaMoe @ProductMantra @baltomel #prodmgmttalk -11:57 AM Mar 21st, 2012

ProdMgmtTalk Bravo! @boardgov1 @KiniAjit @HemchandK @UPSearchMR @ferencygy @socialbizdc
@dan_munz @VictoriaGrahamZ @RogueCFO @hunckler #prodmgmttalk -12:05 PM Mar 21st, 2012

ProdMgmtTalk RT @AdaptivePM: thanks @cindyfsolomon more #adaptivepm resources
at http://t.co/qentawNv around #prodmgmt in #india #prodmgmttalk -12:06 PM Mar 21st, 2012

ProdMgmtTalk Today's stats: 125 tweets generated 157,160 impressions, reaching an audience of 6,586 followers
#prodmgmttalk -12:08 PM Mar 21st, 2012

ProdMgmtTalk Many real time listeners today! Most on-demand listens: #ProdMgmt & Value Creation w/ @brioneja
http://t.co/Eymtp5Ct #prodmgmttalk -12:35 PM Mar 21st, 2012

Please visit our sponsor @AIPMM http://www.aipmm.com to find out about the ProdBOK & upcoming
webinars!
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Thank you Pinkesh Shah @AdaptivePM for SPEAKING today! Thank you John Newbury @johnnewbury_
for co-hosting!

Todays stats: 125 tweets generated 157,160 impressions, reaching an audience of 6,586 followers

Join us next week for: The Evolution of Communication w/ Lynn Randall @LCatRandall Follow for
Reminders! http://bit.ly/nbw9Yr

Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of
pre-posted questions with live audio of thought leader and co-hosts commenting.

Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
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For Product Managers that don’t get a chance to leave their desk and participate in Product Talks in person,
we’ve brought Product Talks to you via podcast and twitter #prodmgmttalk

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3/21/12 Challenges of Product Management in India & China w/Pinkesh Shah CEO, Adaptive Marketing

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3/21/12 Challenges of Product Management in India & China w/Pinkesh Shah CEO, Adaptive Marketing