John Mansour Discusses Closing the Strategy Gap in Product Management

Transcript from Jan 30, 2012: Global Product Management Talk
John Mansour @mansourjc Founder, Proficientz
A New Class of Product Manager And A New Gauge For Measuring Success
MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

John Mansour, Founder &
Managing Partner at Proficientz,
spoke at the weekly Global Product
Management Talk on Twitter
Monday, January 30, 2012 using
the hashtag #ProdMgmtTalk

“For many organizations, traditional product management and marketing practices can only
take them so far. I love the conversational format of Global Product Management Talk to get
new ideas out there because the dialogue is much more valuable than a one-way monologue
that's typical of most web-based communications,” commented Mansour.

INTRO
There is a gaping hole that exists between corporate financial goals and the constantly growing slate of product
initiatives. When that gap exists, every market opportunity and every product idea seems like a good one. It’s a
path of distraction that’s stifling the growth of many organizations. Product management and product marketing
teams collectively own the responsibility for closing the “strategy gap.” Through no fault of their own, few product
teams are structured to close that gap. It’s time for a new class of product manager and a new gauge for
measuring success.

Each week, The Global Product Management Talk is a real time event featuring an expert guest speaker who
asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their
audio comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event
online and as a mobile application in the Android and iTunes marketplaces.

 Podcast: http://bit.ly/ySKaIy
 Links: http://bit.ly/AhNdD2

QUESTIONS FOR DISCUSSION
Q1: Please introduce yourself, where you are tweeting from & your involvement w/ #prodmgmt #prodmgmttalk
Q2/A Does your organization have a formal role or group dedicated to strategy/product strategy? #prodmgmt
#prodmgmttalk
Q2/B Are they part of the product management team? #prodmgmt #prodmgmttalk
Q3: What percentage of your product managers come from technical/engineering roles? #prodmgmt #prodmgmttalk
Q4: Do most of your products target the same markets? If so, does each product team do its own market analysis?
#prodmgmt #prodmgmttalk
Q5: How are product investment priorities decided? #prodmgmt #prodmgmttalk
Q6: What percentage of your time is dedicated to strategic planning? #prodmgmt #prodmgmttalk
Q7: Does your company market solutions to specific industries or does it position products to the general markets?
#prodmgmt #prodmgmttalk
_______________________________________________________________________________________________
Please visit our sponsor The Association of International Product Marketing & Management http://www.aipmm.com

Sponsor us http://bit.ly/gF0Tt3 Thank you.

@prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1


TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf
Can't participate on Twitter? Listen to the podcast! Follow Us on BlogTalkRadio http://t.co/rgVn1HbN
Put it on your calendar! #prodmgmt Speaker Schedule (through April!) http://t.co/xJ9kLkSb
What is the Global Product Management Talk? http://t.co/WxgIN6Oz
When is the best time/day for you to participate on Twitter? http://t.co/Wzt7Lb96

ProdMgmtTalk Begin: Q1 Please share where you're tweeting from and your involvement with #prodmgmt
(questions Q1, Q2 Answers A1, A2) #prodmgmttalk

Brainmates Will be speaking with @mansourjc &@cindyfsolomon at 9AM about B2B #prodmgmt #prodmgmttalk

brainmates Please follow our speaker John Mansour @mansourjc & our co-hosts @cindyfsolomon and Adrienne
@brainmates #prodmgmt #prodmgmttalk

ProdMgmtTalk Today's resources, Q&A & links http://t.co/gSt9zrQ5 #prodmgmt #prodmgmttalk

ProdMgmtTalk Starting in 3 minutes! You can listen livehttp://t.co/rENlh4Vx #prodmgmt #prodmgmttalk

cindyfsolomon This is @cindyfsolomon your co-host tweeting from SF Bay Area #prodmgmt #prodmgmttalk

ProdMgmtTalk Join us now for #prodmgmttalk TweetChat at: http://t.co/Ukm318J0 #prodmgmttalk

OneDeskApp: RT @ProdMgmtTalk Starting in 3 minutes! You can listen live http://t.co/rENlh4Vx #prodmgmt
#prodmgmttalk

mansourjc tweeting from Atlanta, GA #prodmgmttalk

ProdMgmtTalk Welcome John, today's speaker @mansourjc tweeting from Atlanta, GA #prodmgmttalk

johnnewbury_ Sorry I'm late - John, product manager from Leicesteshire, UK #prodmgmttalk

ProdMgmtTalk Q2/A Does your organization have a formal role or group dedicated to strategy/product
strategy? #prodmgmt#prodmgmttalk #prodmgmttalk -2:05 PM Jan 30th, 2012

ProdMgmtTalk RT @johnnewbury_: Sorry Im late - John, product manager from Leicesteshire, UK #prodmgmttalk -
2:05 PM Jan 30th, 2012

mjm_pm Marc Miller, #prodmgmt consultant currently focused onweight loss SaaS. Based in Mountain View,
CA #prodmgmttalk -2:05 PM Jan 30th, 2012

_______________________________________________________________________________________________




ProdMgmtTalk Welcome @johnnewbury_ glad to have you!#prodmgmttalk -2:05 PM Jan 30th, 2012

ProdMgmtTalk RT @mjm_pm: Marc Miller, #prodmgmt consultant currently focused on weight loss SaaS. Based in
Mountain View, CA#prodmgmttalk -2:05 PM Jan 30th, 2012

ProdMgmtTalk Welcome @mjm_pm Thanks for joining (we all need your product!) #prodmgmttalk -2:06 PM Jan
30th, 2012

ProdMgmtTalk RT @johnnewbury_ @mansourjc says he'd like to tweet you some caffeine so you can stay awake
with us!#prodmgmttalk -2:06 PM Jan 30th, 2012

mjm_pm A to Q2 - I am the strategist & #marketing person for my current #prodmgmt role. #prodmgmttalk -2:07
PM Jan 30th, 2012

ProdMgmtTalk RT: Q2/A Does your organization have a formal role or group dedicated to strategy/product
strategy? #prodmgmt#prodmgmttalk -2:07 PM Jan 30th, 2012

ProdMgmtTalk @johnnewbury_ Q2/A Does your organization have a formal role or group dedicated to
strategy/product strategy?#prodmgmttalk -2:07 PM Jan 30th, 2012

ProdMgmtTalk Excellent! RT @mjm_pm: A to Q2 - I am the strategist & #marketing person for my
current #prodmgmt role.#prodmgmttalk -2:08 PM Jan 30th, 2012

johnnewbury_ A2 - Differs across Europe - Formal split between marketing and product management in some
countries. UK combines the 2. #prodmgmttalk -2:09 PM Jan 30th, 2012

brainmates A2: I don't see many formal product strategy roles within the #prodmgmt team in organisations in
Australia#prodmgmttalk -2:09 PM Jan 30th, 2012

ProdMgmtTalk @cindyfsolomon says Difficult to handle tactical hands on feature direction & keep head above vision
for strategy/ road map #prodmgmttalk -2:09 PM Jan 30th, 2012

ProdMgmtTalk RT @johnnewbury_: A2 - Differs across Europe - Formal split between marketing & #prodmgmt in
some countries. UK combines 2. #prodmgmttalk -2:10 PM Jan 30th, 2012

ProdMgmtTalk @mansourjc says a lot of comps have disconnected strategy groups from #prodmgmt not integrated
or executing on strategies #prodmgmttalk -2:10 PM Jan 30th, 2012

ProdMgmtTalk @mansourjc says this is reason for white paper to answer "How?" (Proficientz focuses on portfolio
mgmt)http://t.co/dZtytGYW #prodmgmttalk -2:11 PM Jan 30th, 2012

mjm_pm agreed - RT @cindyfsolomon Difficult to handle tactical feature direction & keep head above vision for
strategy/ road map#prodmgmttalk -2:12 PM Jan 30th, 2012
_______________________________________________________________________________________________




ProdMgmtTalk @mansourjc - helps identify gaps to connect product ideas to revenue goals for syncing corporate
strategy w/#prodmgmt vision #prodmgmttalk -2:12 PM Jan 30th, 2012

ProdMgmtTalk You can hear John Mansour speaking live http://t.co/rENlh4Vx
@mansourjc #prodmgmt #prodmgmttalk -2:13 PM Jan 30th, 2012

ProdMgmtTalk @brainmates says in Australia - marketing is about communications / outward bound but little
strategic involvement#prodmgmttalk -2:14 PM Jan 30th, 2012

mjm_pm sometimes management of the online marketing vehicle is a #prodmgmt job in itself! #prodmgmttalk -2:15
PM Jan 30th, 2012

ProdMgmtTalk @mansourjc says "Portfolio Manager" integrated team to increase bandwidth
for #prodmgmt strategic thinking beyon indiv product #prodmgmttalk -2:15 PM Jan 30th, 2012

ProdMgmtTalk Indeed! RT @mjm_pm: sometimes management of the online marketing vehicle is a #prodmgmt job
in itself!#prodmgmttalk -2:16 PM Jan 30th, 2012

ProdMgmtTalk @mansourjc says requires a small team that operates in "strategy zone" full time watch
macro market trends & $ spends #prodmgmttalk -2:17 PM Jan 30th, 2012

brainmates Corporate strategy does not equal product strategy.#prodmgmttalk -2:18 PM Jan 30th, 2012

cindyfsolomon @mansourjc says corp strategy is strategic goals - not product oriented #prodmgmt #prodmgmttalk -
2:18 PM Jan 30th, 2012

cindyfsolomon RT @brainmates: Corporate strategy does not equal product strategy. #prodmgmttalk -2:19 PM Jan
30th, 2012

cindyfsolomon @mansourjc says bottomline: (having been a#prodmgmt) landscape changed - but #prodmrktg hasn't
yet accomodated changes #prodmgmttalk -2:19 PM Jan 30th, 2012

kitmacgillivray RT @brainmates: Corporate strategy does not equal product strategy. #prodmgmttalk -2:20 PM Jan
30th, 2012

cindyfsolomon @mansourjc seeing a huge influx of tech skills coming into #prodmgmt engineers don't transition
easily into beyond features #prodmgmttalk -2:20 PM Jan 30th, 2012

Beta_Boy RT @brainmates: Corporate strategy does not equal product strategy. #prodmgmttalk -2:20 PM Jan 30th,
2012

brainmates Acc to @mansourjc Product Management & Product Marketing is 'grey'. #prodmgmttalk -2:20 PM Jan
30th, 2012

_______________________________________________________________________________________________




cindyfsolomon Welcome @kitmacgillivray @Beta_Boy ! Today's resources & Questions: http://t.co/72bO6ekV
#prodmgmttalk -2:20 PM Jan 30th, 2012

johnnewbury_ Corporate strategy rarely/never sets a clear direction for product strategy. Product strategy driven by
localised core teams. #prodmgmttalk -2:21 PM Jan 30th, 2012

cindyfsolomon You can listen here live! http://t.co/B8ZTxtV0#prodmgmttalk -2:21 PM Jan 30th, 2012

brainmates RT @johnnewbury_: Corporate strategy rarely/never sets a clear direction for product strategy.

Beta_Boy @ProdMgmtTalk @brainmates Marketing is about building valuable customer relationships. Products are
intended to delight those customers

cindyfsolomon @johnnewbury_: John @mansourjc agrees!#prodmgmttalk -2:23 PM Jan 30th, 2012

mjm_pm Do you need to be technical? @cindyfsolomon says it depends on the product. For software, definitely.
Weight loss, maybe not. #prodmgmttalk -2:23 PM Jan 30th, 2012

cindyfsolomon @mansourjc says companies w/many products have as many dif strategies - why need for Portfolio
Manager - need teams #prodmgmttalk -2:24 PM Jan 30th, 2012

Beta_Boy @ProdMgmtTalk @brainmates Products are part of the Marketing tool kit #prodmgmttalk -2:24 PM Jan
30th, 2012

cindyfsolomon @mansourjc choosing market segments & recognizing what problems need to be solved needs a
higher view - req bandwidth #prodmgmttalk -2:24 PM Jan 30th, 2012

brainmates Corporate strategy must set some clear organisational goals and the product strategy should help meet
these goals#prodmgmttalk -2:24 PM Jan 30th, 2012

Beta_Boy @ProdMgmtTalk @brainmates Marketing is far too important to leave it up to one dept!

johnnewbury_ Agreed - product management teams have to balance art and science to effectively develop product
strategy. Not pure technical. #prodmgmttalk -2:24 PM Jan 30th, 2012

Beta_Boy @brainmates @ProdMgmtTalk which is why so many #prodmgmt teams are 'owned' by marketing

jidoctor @mansourjc - so, what role should tie the portfolio strategy to corporate strategy? #prodmgmttalk -2:24
PM Jan 30th, 2012

brainmates Can u explain? RT @Beta_Boy: @ProdMgmtTalk@brainmates Products are part of the Marketing tool kit

_______________________________________________________________________________________________




cindyfsolomon RT @mjm_pm: Do you need to be technical?@cindyfsolomon says depends on product. For software,
definitely/Weight loss not. #prodmgmttalk -2:25 PM Jan 30th, 2012

cindyfsolomon RT @johnnewbury_: Agreed - #prodmgmtteams must balance art & science to effectively develop
product strategy- Not pure tech #prodmgmttalk -2:25 PM Jan 30th, 2012

jidoctor i ask, because portoflio mgrs often have differing goals than corp strategy? what brings them together?
#prodmgmttalk-2:25 PM Jan 30th, 2012

brainmates A Product Strategist RT @jidoctor: so, what role should tie the portfolio strategy to corporate strategy?

errandmanagers RT @mjm_pm: Do you need to be technical?@cindyfsolomon says depends on product. For
software, definitely/ Weight loss not. #ProdMgmttalk -2:25 PM Jan 30th, 2012

cindyfsolomon Welcome @jidoctor!!! Glad we found a time that works for you (we'll do this same time next
week!)#prodmgmttalk -2:26 PM Jan 30th, 2012

mjm_pm Gr8 ?: RT @jidoctor: @mansourjc - so, what role should tie the portfolio strategy to corporate
strategy? #prodmgmttalk -2:26 PM Jan 30th, 2012

cindyfsolomon RT @jidoctor: @mansourjc - so, what role should tie the portfolio strategy to corporate strategy?

cindyfsolomon Welcome @errandmanagers ! #prodmgmttalk-2:27 PM Jan 30th, 2012

jidoctor portfolio mgrs & prod stategists often don't sit at the exec table who set the corp strategy #prodmgmttalk -
2:27 PM Jan 30th, 2012

cindyfsolomon RT @jidoctor: portfolio mgrs & prod stategists often dont sit at the exec table who set the corp
strategy #prodmgmttalk -2:27 PM Jan 30th, 2012

mjm_pm Corp strategy often related to valuation of the offering. Long term value? Short term
value? #prodmgmttalk -2:28 PM Jan 30th, 2012

cindyfsolomon @jidoctor There has to be market strategy that identifies which markets to focus on: Product Portfolio
strategy identifies #prodmgmttalk -2:29 PM Jan 30th, 2012

Beta_Boy @brainmates @ProdMgmtTalk Marketing is about perceived value, customer satisfaction, exchange and
transaction with the customer

errandmanagers Thank You, RT @cindyfsolomon: Welcome@errandmanagers ! Great question from @jidoctor
#ProdMgmttalk-2:29 PM Jan 30th, 2012

_______________________________________________________________________________________________




Beta_Boy @brainmates @ProdMgmtTalk the Product is (IMO) the basis for that relationship, its ongoing value and
its continuation

cindyfsolomon We're looking to uncover problems to solve w/product - portfolio mgmt doesn't limit & enables
collaboration across tables #prodmgmttalk -2:29 PM Jan 30th, 2012

cindyfsolomon @mansourjc says think of Portfolio Mgmt sets the table w/marketing info to get evryone eating from
same table (buy in) #prodmgmttalk -2:30 PM Jan 30th, 2012

cindyfsolomon @mansourjc says "root of all evil" 2 dif people have dif views of same market thru dif lenses -
Portfolio Mgmt provides 1 view #prodmgmttalk -2:31 PM Jan 30th, 2012

brainmates Portfolio Mgmt provides single, consistent view of the market/s. Important that comps have same view
of market acc@mansourjc #prodmgmttalk -2:33 PM Jan 30th, 2012

cindyfsolomon @mansourjc ex: retail client understands retail brick & mortar/ foot traffic down various reasons: >
foot traffic w/promo #prodmgmttalk -2:33 PM Jan 30th, 2012

cindyfsolomon @mansourjc they solved problem out of box because identified bigger picture than product problem
via strategy (Portfolio Mgmt) #prodmgmttalk -2:34 PM Jan 30th, 2012

mjm_pm RT @brainmates: Portfolio Mgmt gives single, view of the market. Important that comps have same view of
market acc@mansourjc #prodmgmttalk -2:34 PM Jan 30th, 2012

cindyfsolomon Portfolio Mgmt = execute at product level w/#1 priority of solving high value strategic problems first,
then indiv issues #prodmgmttalk -2:34 PM Jan 30th, 2012

johnnewbury_ So a Portfolio Manager would lead a line-up of market managers and product managers. Sounds like
an effective structure. #prodmgmttalk -2:36 PM Jan 30th, 2012

cindyfsolomon Portfolio Mgmt doesn't replace #prodmgmt - its added to the mix to increase efficiency & effectivenss

cindyfsolomon @johnnewbury_ @mansourjc says Portfolio Mgmt become the tip of the arrow (instead of
#prodmgmt #prodmgmttalk -2:37 PM Jan 30th, 2012

brainmates RT @cindyfsolomon: Portfolio Mgmt doesnt replace#prodmgmt - its added to the mix to increase
efficiency & effectivenss #prodmgmttalk -2:37 PM Jan 30th, 2012

cindyfsolomon @mansourjc says think of value of people who go out & validate mrkt - then #prodmgmt can figure
out which problem & how #prodmgmttalk -2:38 PM Jan 30th, 2012

mjm_pm RT @cindyfsolomon: Portfolio Mgmt doesnt replace#prodmgmt - its added to the mix to increase efficiency
& effectivenss #prodmgmttalk -2:38 PM Jan 30th, 2012

_______________________________________________________________________________________________




jidoctor @mansourjc, does the proposed structure takes away the market-facing role of #prodmgmt? or re-
focus? #prodmgmttalk -2:38 PM Jan 30th, 2012

cindyfsolomon @jidoctor @mansourjc says dif focus - doesn't take away mrkt facing role of #prodmgmt - now have
complimentary macro trends #prodmgmttalk -2:39 PM Jan 30th, 2012

cindyfsolomon @mansourjc says Portfolio #mgmt expands on myopic market view of #prodmgmt #prodmgmttalk -
2:40 PM Jan 30th, 2012

jidoctor isn't that "macro" role typically held by an industry/segment mgr? #prodmgmttalk -2:40 PM Jan 30th, 2012

johnnewbury_ @brainmates Love the way you just described portfolio management, Adrienne. Just trying to work
out how to rewind the audio. #prodmgmttalk -2:41 PM Jan 30th, 2012

cindyfsolomon @mansourjc Portfolio Mgmt "How are retailers spending $ strategically & funnelling down into
appropriate places.." #prodmgmttalk -2:41 PM Jan 30th, 2012

brainmates @johnnewbury_ Thanks! :) #prodmgmttalk -2:42 PM Jan 30th, 2012

cindyfsolomon @jidoctor @mansourjc says YES - 3 varieties: 1. large org have indust/segm mgr role #prodmgmttalk -
2:42 PM Jan 30th, 2012

cindyfsolomon in large org - portfolio mgr are #custservoriented or network security oriented #prodmgmttalk -2:42
PM Jan 30th, 2012

cindyfsolomon 2. in smaller orgs, Portfolio Mgmt have hybrid - oriented vertically. provide views of markets solved
across segments #prodmgmttalk -2:43 PM Jan 30th, 2012

cindyfsolomon 2. Portfolio Mgmt Hybrid variety - few products/ many industries #prodmgmttalk -2:44 PM Jan 30th,
2012

cindyfsolomon Portfolio Mgmt differs in dif size orgs: 1. Large Org 2. Small Org 3. Hybrid #prodmgmttalk -2:45 PM Jan
30th, 2012

cindyfsolomon @johnnewbury_ sorry - you can't rewind during live broadcast (I don't think!) afterwards, its edited
down for listening #prodmgmttalk -2:46 PM Jan 30th, 2012

cindyfsolomon B2C often have extensive market research dept - takes resp for
providing #prodmgmt w/info#prodmgmttalk -2:47 PM Jan 30th, 2012

cindyfsolomon Here's a question (if you're not listening) Q5: How are product investment priorities
decided? #prodmgmt#prodmgmttalk -2:48 PM Jan 30th, 2012

cindyfsolomon In your organization, Q5: How are product investment priorities
decided? #prodmgmt #prodmgmttalk-2:49 PM Jan 30th, 2012
_______________________________________________________________________________________________




jidoctor i was able to rewind the audio, using the bar on the bottom #prodmgmttalk -2:49 PM Jan 30th, 2012

errandmanagers RT @cindyfsolomon: In your organization, Q5: How are product investment priorities
decided? #prodmgmt#ProdMgmttalk -2:49 PM Jan 30th, 2012

brainmates A5: Acc @mansourjc product investment based on priorities of the market segments #prodmgmttalk -
2:49 PM Jan 30th, 2012

cindyfsolomon Awesome! RT @jidoctor: i was able to rewind the audio, using the bar on the
bottom #prodmgmttalk -2:49 PM Jan 30th, 2012

cindyfsolomon Portfolio Mgmt looks at market segment priorities to invest resources to drive goals #prodmgmttalk-
2:50 PM Jan 30th, 2012

johnnewbury_ A5: We have a formalised 'scoring' audit that grades, ranks and prioritises product developments and
subsequent investment #prodmgmttalk -2:50 PM Jan 30th, 2012

jidoctor but, once you rewind it's hard to get back to "live" listening, and you can't have stopped & started the audio
if you do#prodmgmttalk -2:50 PM Jan 30th, 2012

errandmanagers RT @brainmates: A5: Acc @mansourjc product investment based on priorities of the market
segments#ProdMgmttalk -2:50 PM Jan 30th, 2012

cindyfsolomon @mansourjc Market segment priorities determine the product investment priorities - no silver bullet -

onpm @cindyfsolomon investment priorities based on overall business objectives, and growth
strategy. #prodmgmt#prodmgmttalk -2:51 PM Jan 30th, 2012

onpm @cindyfsolomon A5 investment priorities based on overall business objectives, and growth
strategy.#prodmgmt #prodmgmttalk -2:51 PM Jan 30th, 2012

cindyfsolomon @jidoctor try refreshing browser or reloading http://t.co/B8ZTxtV0 #prodmgmttalk -2:51 PM Jan
30th, 2012

cindyfsolomon RT @johnnewbury_: A5: have a formalised scoring audit that grades, ranks & prioritises prod
developments & subseq investment #prodmgmttalk -2:52 PM Jan 30th, 2012

jidoctor @cindyfsololon, i did. i was "warning" others#prodmgmttalk -2:52 PM Jan 30th, 2012

cindyfsolomon @johnnewbury_ Glad you have scoring process says @mansourjc but still reactionary if higher score
comes up #prodmgmttalk -2:53 PM Jan 30th, 2012

cindyfsolomon @jidoctor Thanks! #prodmgmttalk -2:53 PM Jan 30th, 2012

_______________________________________________________________________________________________




brainmates In a portfolio model - market segments rule acc to @mansourjc #prodmgmttalk -2:54 PM Jan 30th, 2012

cindyfsolomon @mansourjc says In portfolio managment model - Market Segments RULE! #prodmgmttalk -2:54 PM
Jan 30th, 2012

cindyfsolomon Must understand what problems to solve for segments & what value segment provides - easier to
look wider to measure #prodmgmttalk -2:54 PM Jan 30th, 2012

Beta_Boy RT @onpm: @cindyfsolomon A5 investment priorities based on overall business objectives, and growth
strategy.#prodmgmt #prodmgmttalk -2:55 PM Jan 30th, 2012

cindyfsolomon In no way are we saying that #prodmgmtCan't do portfolio mgmt - just not structured to prioritize
portfolio viewpoint #prodmgmttalk -2:56 PM Jan 30th, 2012

johnnewbury_ True, that happens @cindyfsolomon Glad you have scoring process says @mansourjc but still
reactionary if higher score comes up #prodmgmttalk -2:56 PM Jan 30th, 2012

cindyfsolomon Portfolio Mgmt canNOT be down part time - requires full dedication to be balanced & provide
accurate macro trends #prodmgmttalk -2:56 PM Jan 30th, 2012

cindyfsolomon Wow - where did time go? 3 minutes left....#prodmgmttalk -2:57 PM Jan 30th, 2012

mjm_pm RT @cindyfsolomon: Portfolio Mgmt CAN'T be part time - req full dedication to be balanced & provide
accurate macro trends#prodmgmttalk -2:57 PM Jan 30th, 2012

cindyfsolomon @brainmates asking where Portfolio Mgrs exist successfully? @mansourjc says primarily B2B - all
clients seeing great results #prodmgmttalk -2:58 PM Jan 30th, 2012

onpm @cindyfsolomon Quick..ask 1 more question!#prodmgmttalk -2:58 PM Jan 30th, 2012

cindyfsolomon Check out @mansourjc blog http://t.co/MHV8l9JO for more info about Portfolio Mgmt

jidoctor thank you @mansourjc...thanks for the talk today re: portfolio. nice explanation, good stories and interesting
discussion#prodmgmttalk -2:59 PM Jan 30th, 2012

cindyfsolomon Join us next week for Agile Marketing w/ Ron Brown @browncompany #prodmgmttalk -2:59 PM Jan
30th, 2012

cindyfsolomon OKAY! Stay on 5 more minutes! RT @onpm:@cindyfsolomon Quick..ask 1 more
question! #prodmgmttalk-3:00 PM Jan 30th, 2012

cindyfsolomon Q7: Does your company market solutions to specific industries or position products to general
markets?#prodmgmt #prodmgmttalk -3:00 PM Jan 30th, 2012

_______________________________________________________________________________________________




cindyfsolomon RT @jidoctor: thank you @mansourjc...thanks for today re: portfolio. nice explanation, good stories
and interesting discussion #prodmgmttalk -3:00 PM Jan 30th, 2012

ColinBeveridge RT @cindyfsolomon: Portfolio Mgmt differs in dif size orgs: 1. Large Org 2. Small Org 3.
Hybrid #prodmgmttalk -3:02 PM Jan 30th, 2012

cindyfsolomon Please follow @mansourjc to get 10 main points for today's talk #prodmgmttalk -3:02 PM Jan 30th,
2012

ColinBeveridge RT @cindyfsolomon: in large org - portfolio mgr are#custserv oriented or network security
oriented #prodmgmttalk -3:02 PM Jan 30th, 2012

cindyfsolomon Welcome @ColinBeveridge #prodmgmttalk-3:03 PM Jan 30th, 2012

cindyfsolomon @mansourjc will be face-face Feb 8 in Orange County w/ @Mack_McCoy
& @GregWhitePM #prodmgmttalk-3:03 PM Jan 30th, 2012

cindyfsolomon Thank you every1 for joining - went too fast tweeting rich content from @masnourjc on Portfolio
Mgmthttp://t.co/72bO6ekV #prodmgmttalk -3:05 PM Jan 30th, 2012

cindyfsolomon Today's quick stats: 180 tweets generated 270,178 impressions, reaching an audience of 15,530
followers #prodmgmt #prodmgmttalk -3:05 PM Jan 30th, 2012

cindyfsolomon Thanks for tweeting! @errandmanagers @jidoctor @onpm @mjm_pm
@johnnewbury_ @joshua_d@colinbeveridge @beta_boy @onedeskapp #prodmgmttalk -3:07 PM Jan 30th, 2012

errandmanagers Thank You @cindyfsolomon @masnourjc#ProdMgmttalk -3:07 PM Jan 30th, 2012

errandmanagers RT @cindyfsolomon: Todays unedited transcript of tweets (start from bottom & scroll
up) http://t.co/3vep3kAg #prodmgmt #ProdMgmttalk -3:16 PM Jan 30th, 2012

cindyfsolomon 11 people listened to live broadcast today! How was the experience? #prodmgmttalk (challenge to
listen, read & tweet) #prodmgmttalk -3:16 PM Jan 30th, 2012

cindyfsolomon Great to have you participate today!@kitmacgillivray Appreciate the RT @SkipCody Plan for same
time next week @johnnewbury_ #prodmgmttalk -4:02 PM Jan 30th, 2012

ProdMgmtTalk @Beta_Boy @Beta_Boy Missed some of your tweets because they didn't
have #prodmgmttalk Tweetchat adds it automaticly http://t.co/itlvkEcm -6:27 PM Jan 30th, 2012

DoriGilbert Ooh, @cindyfsolomon I missed #prodmgmttalk today, with John Mansour. He'll be in #OrangeCounty in 2
weeks at#OCPM http://t.co/ZVwvSNBu -7:05 PM Jan 30th, 2012

cindyfsolomon RT @DoriGilbert: Ooh, @cindyfsolomon I missed #prodmgmttalk today, with John Mansour. He'll be
in #OrangeCounty in 2 weeks at #OCPM http://t.co/ZVwvSNBu -10:38 PM Jan 30th, 2012
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NomadicPm Very true; though, they should support each other. RT@brainmates: Corporate strategy does not equal
product strategy.#prodmgmttalk -6:50 AM Jan 31st, 2012

cindyfsolomon RT @NomadicPm: Very true; though, they should support each other. RT @brainmates: Corporate
strategy not = product strategy #prodmgmttalk -8:57 AM Jan 31st, 2012

ProdMgmtTalk Todays unedited transcript of tweets (start from bottom & scroll
up) http://t.co/3vep3kAg #prodmgmttalk

Thank you John Mansour @mansourjc for SPEAKING today! Thank you Adrienne @brainmates for co-hosting!

Thank you @errandmanagers @jidoctor @onpm @mjm_pm @johnnewbury_ @joshua_d
@colinbeveridge @beta_boy @onedeskapp @NomadicPm @OneDeskApp

Join us next week Feb 6 for The Marketing Side of Agile: Secrets For Success w/ Ron Brown
@browncompany
Updated stats: 190 tweets generated 289,742 impressions, reaching an audience of 15,847 followers

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John Mansour Discusses Closing the Strategy Gap in Product Management

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