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Transcript from Jan 9, 2012: Global Product Management Talk
                  Val Workman @valworkman Product Management Expert
                  The Seven Pillars of Product Management and You!
                  MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



                                                                  Val says: “I believe in product people. For me
Val Workman, Product
                                                                  it's a way of life. I'm very excited to have an
Management Expert, spoke at                                       opportunity to address the Global Product
the weekly Global Product                                         Management community on the topic of using
Management Talk on Twitter                                        product management principles to increase
Monday, January 9, 2012 using                                     our personal competitive advantage. I couldn't
the hashtag #prodmgmttalk                                         have asked for better timing as we prepare for
                                                                  this New Year."


INTRO
Let's put some meat behind this year's New Year's Resolutions! Hope is not a strategy. Can we apply product
management principles towards building professionals? The Seven Pillars of Product Management are generally
referenced as Market sizing, Gathering customer feedback, Prioritizing R&D investments, Writing market and
product requirements, Ranking features, Defining roadmaps, and Building launch plans. The Seven Pillars have
multiple functions, they are used as a Knowledge Management System, a System Performance Model, and
Deployment Methodology. In this talk we will discuss how the Seven Pillars can be used to make each one of us
more competitive as a product of our own product management.

Each week, The Global Product Management Talk features an expert guest speaker who asks questions of
the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments
over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.

       Podcast: http://bit.ly/wfEPOr
       Links: http://bit.ly/zT5cre

QUESTIONS FOR DISCUSSION
Q1 How are we like products, and who is your product manager?
Q2 How do we all conduct market sensing about our selves?
Q3 How do we devine our own market problems?
Q4 How do we identify and transform market opportunities into business opportunities?
Q5 How do we derive new personal features from the problem statement and opportunity definition?
Q6 How do we create personal development roadmaps?
Q7 How do we create our personal development requirements?
Q8 Of course, how do we create and manage new launches of ourselves?

TWEET CHRONOLOGY
Join Global Product Management Talk! http://linkd.in/jRmwRx
Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O
Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo
Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf

ValWorkman Will be talking about how #prodmgmt principles are used to build people as products. Love to here your
thoughts on #prodmgmttalk -12:11 PM Jan 9th, 2012

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  @prodmgmttalk #prodmgmttalk                                                                   http://www.prodmgmttalk.com/ 1
Transcript from Jan 9, 2012: Global Product Management Talk
                   Val Workman @valworkman Product Management Expert
                   The Seven Pillars of Product Management and You!
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr




rcauvin RT @ValWorkman Today! how #prodmgmt principles are used to build people as products. Love to here your
thoughts on #prodmgmttalk -1:04 PM Jan 9th, 2012

ProdMgmtTalk Jan 9, 2012: Val Workman @valworkman Launches Global Product Management Talk 2012
With...http://t.co/tNeWJ7Nc #prodmgmttalk #twvt -1:45 PM Jan 9th, 2012

PCAustin RT @cindyfsolomon: Today! how #prodmgmt principles are used 2 build people as products.Love to hear
your thoughts on #prodmgmttalk -2:30 PM Jan 9th, 2012

MacMyDay Survey: What's Best day/time for you to participate in #prodmgmttalk ? http://t.co/3i8mGeQV #prodmgmt-
2:45 PM Jan 9th, 2012

ValWorkman This is very exciting. Testing everything for tonights talk. #prodmgmttalk -3:25 PM Jan 9th, 2012

cindyfsolomon Ugh - Skype has an update - but not working...no worries - we can still broadcast. Today's links:
http://t.co/6bgHpqId #prodmgmttalk -3:32 PM Jan 9th, 2012

cindyfsolomon You can listen when we go live http://t.co/Tnm9Qtlj #prodmgmttalk -3:32 PM Jan 9th, 2012

ProdMgmtTalk Today's Global Product Management Talk podcast http://t.co/Tnm9Qtlj #prodmgmttalk -3:34 PM Jan
9th, 2012

brainmates Starting in 24 mins RT @ValWorkman: Will be talking about how #prodmgmt principles are used to build
people as products. #prodmgmttalk -3:36 PM Jan 9th, 2012

cindyfsolomon Starting in 24 mins RT @ValWorkman: Will be talking about how #prodmgmt principles are used to
build people as products. #prodmgmttalk -3:44 PM Jan 9th, 2012

cindyfsolomon Chatting w/ @valworkman and @brainmates in preparation for today's talk! #prodmgmttalk -3:51 PM
Jan 9th, 2012

ProdMgmtTalk Join us for #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk -3:51 PM Jan 9th, 2012

ProdMgmtTalk News! Global Product Management Talk Mobile App in the Android Marketplace! http://t.co/z8BTHXcl
#prodmgmttalk -3:53 PM Jan 9th, 2012

CathyLiggett RT @cindyfsolomon: Join us for #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk-3:54
PM Jan 9th, 2012

cindyfsolomon @valwalkman already running with What are the 7 Pillars of #prodmgmt #prodmgmttalk -3:54 PM Jan
9th, 2012

cindyfsolomon 7 Pillars: 1. market sensing 2. problm validation 3. opportty definition 4. feature definition 5.
Roadmapping 6. Req 7. Launch #prodmgmttalk -3:55 PM Jan 9th, 2012



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  @prodmgmttalk #prodmgmttalk                                                                    http://www.prodmgmttalk.com/ 2
Transcript from Jan 9, 2012: Global Product Management Talk
                  Val Workman @valworkman Product Management Expert
                  The Seven Pillars of Product Management and You!
                  MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

brainmates 7 Pillars of #prodmgmt - Mkt Sensing, Pblm Validation, Opportunity Def, Feature Definition, Roadmapping,
Requirements, Launch #prodmgmttalk -3:55 PM Jan 9th, 2012

cindyfsolomon We're still early - please introduce yourself and where you're tweeting from, your involvement w/
#prodmgmt #prodmgmttalk -3:56 PM Jan 9th, 2012

cindyfsolomon Welcome @CathyLiggett #prodmgmttalk -3:56 PM Jan 9th, 2012

ProdMgmtTalk @brainmates 1. ideation 2. biz model generation 3. cust discovery 4. product design 5. market planning
6. launch 7. day-day #prodmgmttalk -3:57 PM Jan 9th, 2012

cindyfsolomon @valworkman is process agnostic - would place ideation inside market sensing... #prodmgmttalk -3:58
PM Jan 9th, 2012

CathyLiggett Austin, TX, event director for pmNERDS, company focused on using product management principles for
individual improvement #prodmgmttalk -3:59 PM Jan 9th, 2012

cindyfsolomon "don't get fixated on 7 Pillars - doesn't matter the order" says @valworkman #prodmgmttalk -3:59 PM
Jan 9th, 2012

ProdMgmtTalk Today's resources and questions: http://t.co/6bgHpqId @valworkman teaches class on
this!#prodmgmttalk -4:00 PM Jan 9th, 2012

cindyfsolomon @valworkman says Hi and welcome to @CathyLiggett! #prodmgmttalk -4:02 PM Jan 9th, 2012

jidoctor joining #prodmgmttalk from #mpls - nice to be back ;-) -4:02 PM Jan 9th, 2012

hanneshelander Joining from Shanghai, China. Product Director for @starrymedia and independent
consultant.#prodmgmttalk -4:04 PM Jan 9th, 2012

brainmates Welcome to the 1st 2012 product talk on twitter with @valworkman - using #prodmgmt principles for self
improvement #prodmgmttalk -4:04 PM Jan 9th, 2012

rcauvin Joining the #prodmgmttalk fray from Austin, Texas. I do #prodmgmt at @dachisgroup. -4:04 PM Jan 9th, 2012

jidoctor @ValWorkman same to you ... now enlighten me oh wise one #prodmgmttalk -4:04 PM Jan 9th, 2012

brainmates @hanneshelander Hello! Our first product person from China. How exciting. #prodmgmttalk -4:05 PM Jan
9th, 2012

cindyfsolomon @valworkman asking "What would we need to successfully build a piano with our bare hands?"
#prodmgmttalk -4:07 PM Jan 9th, 2012

cindyfsolomon We're broadcasting live on the air! Listen in now at http://t.co/X7oEoLJL. #BlogTalkRadio #prodmgmt
#prodmgmttalk -4:08 PM Jan 9th, 2012

cindyfsolomon Welcome @jidoctor @rcauvin! @valworkman talking re New Year's resolutions - do we build a life shop
to simulate construction #prodmgmttalk -4:10 PM Jan 9th, 2012

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  @prodmgmttalk #prodmgmttalk                                                                   http://www.prodmgmttalk.com/ 3
Transcript from Jan 9, 2012: Global Product Management Talk
                   Val Workman @valworkman Product Management Expert
                   The Seven Pillars of Product Management and You!
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



ProdMgmtTalk @valworkman suggests that #prodmgmt principles are powerful weapons to set personal agendas &
see them to reality #prodmgmttalk -4:11 PM Jan 9th, 2012

cindyfsolomon Feel free to jump in as we warm up to Q1 ! #prodmgmttalk -4:11 PM Jan 9th, 2012

brainmates Q1 How are we like products, and who is your product manager? #prodmgmttalk -4:11 PM Jan 9th, 2012

rcauvin A1: We solve problems, we have strengths and weaknesses, so we are very much like products.
#prodmgmttalk #prodmgmt -4:11 PM Jan 9th, 2012

cindyfsolomon @valworkman asking "What are the principles that we can apply to ourselves?" & How can we use our
market sensing principles... #prodmgmttalk -4:12 PM Jan 9th, 2012

jidoctor a1: we are our own product managers, but accountable to our market for growth & understanding of problems.
 #prodmgmttalk -4:13 PM Jan 9th, 2012

cindyfsolomon Welcome @hanneshelander great to have you join us again! #prodmgmttalk -4:13 PM Jan 9th, 2012

ProdMgmtTalk RT @jidoctor: a1: we are our own product managers, but accountable to our market for growth &
understanding of problems. #prodmgmttalk -4:13 PM Jan 9th, 2012

rcauvin A1: We can "position" ourselves by focusing on certain types of problems & customers, and leverage our
strengths. #prodmgmttalk #prodmgmt -4:13 PM Jan 9th, 2012

cindyfsolomon @valworkman sad that #prodmgmt don't recognize their personal markets...who purchases what we
offer (talents) and consume them #prodmgmttalk -4:14 PM Jan 9th, 2012

jidoctor a1:there is a sociological principle that says we only exist as we r seen in the eyes of our cmty & we r shaped
by those views #prodmgmttalk -4:14 PM Jan 9th, 2012

cindyfsolomon @valworkman says "what about our significant others? They consume what we offer (w/o questioning)
& our employers" #prodmgmttalk -4:16 PM Jan 9th, 2012

cindyfsolomon @brainmates says "need to pay attention to what are our objectives? Do we want more attention from
our SOs?" #prodmgmttalk -4:17 PM Jan 9th, 2012

cindyfsolomon @valworkman says "improv cost position or differentiation for competitive advantage" use new years
resolutions to increase #prodmgmttalk -4:17 PM Jan 9th, 2012

cindyfsolomon Adrienne @brainmates is disagreeing w/ @valworkman... #prodmgmttalk -4:17 PM Jan 9th, 2012

ProdMgmtTalk @valworkman says if you're not competitive, you're not relevant but @brainmates says you don't want
to compete all the time #prodmgmttalk -4:18 PM Jan 9th, 2012

jidoctor @cindyfsolomon the improvements @ValWorkman professes are not once a year resolutions, they are
ongoing commitments #prodmgmttalk -4:18 PM Jan 9th, 2012


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  @prodmgmttalk #prodmgmttalk                                                                    http://www.prodmgmttalk.com/ 4
Transcript from Jan 9, 2012: Global Product Management Talk
                  Val Workman @valworkman Product Management Expert
                  The Seven Pillars of Product Management and You!
                  MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

CathyLiggett What is your competive advantage, what is your differentiator? How do you matter? #prodmgmttalk-4:18
PM Jan 9th, 2012

cindyfsolomon @brainmates says maybe we shouldn't think of ourselves as products all the time...@valworkmansays
people become obsolete #prodmgmttalk -4:19 PM Jan 9th, 2012

rcauvin Sometimes the best product strategy is to find a niche w/ virtually no competition. #prodmgmttalk #prodmgmt-
4:19 PM Jan 9th, 2012

cindyfsolomon YES! RT @jidoctor: improvements @ValWorkman professes are not once a year resolutions, they are
ongoing commitments #prodmgmttalk -4:19 PM Jan 9th, 2012

brainmates Love it! RT @rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition.
#prodmgmt #prodmgmttalk -4:20 PM Jan 9th, 2012

ProdMgmtTalk @valworkman says we must identify features that deliver most value to market & fixate on those -
same as individuals head-head #prodmgmttalk -4:20 PM Jan 9th, 2012

chrisboothe RT @rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition.
#prodmgmttalk #prodmgmt -4:20 PM Jan 9th, 2012

hanneshelander Agree. “@rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition.
#prodmgmttalk #prodmgmt” -4:21 PM Jan 9th, 2012

cindyfsolomon Welcome @chrisboothe Today's resources (although questions are fluctuating) http://t.co/6bgHpqId
#prodmgmttalk -4:21 PM Jan 9th, 2012

CathyLiggett @rcauvin I'd like to find that place! #prodmgmttalk -4:21 PM Jan 9th, 2012

cindyfsolomon 5 letter acronymn DANCE - Differentiation, Anticipation (what market needs), NUDGE (leave footprint
behind), Cost position.... #prodmgmttalk -4:22 PM Jan 9th, 2012

ProdMgmtTalk E - echochamber tell people who I am and what I do - don't believe your own echo - the dance of the
market - 2 way relationshp #prodmgmttalk -4:23 PM Jan 9th, 2012

brainmates Market Sensing = DANCE with mkt: Differentiation, Anticipation, Nudge, Cost Position Echo
Chamber#prodmgmttalk -4:23 PM Jan 9th, 2012

hanneshelander I argue that Iidividuals are not products, but our indivudual skills and knowledge can be packaged as
one or several products. #prodmgmttalk -4:23 PM Jan 9th, 2012

cindyfsolomon Question: How do we identify (personal & community) opportunities to serve marketplace better? As
citizen... #prodmgmttalk -4:23 PM Jan 9th, 2012

cindyfsolomon Another acronymn: FORCE - Familiar Form: perceive opportunites & document in standardized format,
O - objective perspective #prodmgmttalk -4:25 PM Jan 9th, 2012



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  @prodmgmttalk #prodmgmttalk                                                                   http://www.prodmgmttalk.com/ 5
Transcript from Jan 9, 2012: Global Product Management Talk
                   Val Workman @valworkman Product Management Expert
                   The Seven Pillars of Product Management and You!
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

brainmates @hanneshelander I appreciate your view more... I find it difficult to see individuals as products - its almost
too cold for me #prodmgmttalk -4:25 PM Jan 9th, 2012

rcauvin Facilitate conversations and listen to understand situations and challenges around us. #prodmgmttalk
#prodmgmt -4:25 PM Jan 9th, 2012

cindyfsolomon R - demonstrate & achieve RELEVANT progression - build on past & push forward. C - Clarity in what
issue truly is (5 Y Toyota) #prodmgmttalk -4:25 PM Jan 9th, 2012

cindyfsolomon E - Elevating change - make change to become bigger & better person to offer b/b products to our
market #prodmgmttalk -4:26 PM Jan 9th, 2012

brainmates Q3 How do we devine our own market problems? #prodmgmttalk -4:26 PM Jan 9th, 2012

ProdMgmtTalk NOTE: @valworkman speaks in gems - everything is valuable... #prodmgmttalk -4:26 PM Jan 9th,
2012

rcauvin "Devine" or "divine"? #prodmgmttalk #prodmgmt -4:27 PM Jan 9th, 2012

brainmates Q3 How do we discern our own market problems? #prodmgmttalk -4:28 PM Jan 9th, 2012

CathyLiggett The market is too dynamic and competitive to sit still, be have to be valuable and relevant #prodmgmttalk
-4:28 PM Jan 9th, 2012

cindyfsolomon @valworkman suggests we use "discern" Q3: How do we discern our own market problems?
#prodmgmttalk -4:28 PM Jan 9th, 2012

rcauvin "Divine" http://t.co/UckRMx0j #prodmgmttalk #prodmgmt -4:28 PM Jan 9th, 2012

cindyfsolomon RT @CathyLiggett: The market is too dynamic and competitive to sit still, be have to be valuable and
relevant #prodmgmttalk -4:29 PM Jan 9th, 2012

CathyLiggett Val didn't do his market sensing! #prodmgmttalk -4:29 PM Jan 9th, 2012

cindyfsolomon @rcauvin Thanks for definition. Another Acronymn: ALIGN #prodmgmttalk -4:29 PM Jan 9th, 2012

cindyfsolomon ALIGN - what will give the biggest payoff? Accumulating logical steps, Incentive, the Gospel (strategic
plan), Neat #prodmgmttalk -4:30 PM Jan 9th, 2012

cindyfsolomon In opptnty analysis - gets so cluttered, can't see opprtunity - leave rocks out "Just the facts, man" to get
Clarity/Neat #prodmgmttalk -4:31 PM Jan 9th, 2012

cindyfsolomon @brainmates (you go girl!) struggling to apply these principles to people #prodmgmttalk -4:31 PM Jan
9th, 2012

rcauvin I can tell @ValWorkman teaches this stuff. Nice use of acronyms as hooks and memory devices
#prodmgmttalk #prodmgmt -4:31 PM Jan 9th, 2012


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  @prodmgmttalk #prodmgmttalk                                                                    http://www.prodmgmttalk.com/ 6
Transcript from Jan 9, 2012: Global Product Management Talk
                   Val Workman @valworkman Product Management Expert
                   The Seven Pillars of Product Management and You!
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr

jidoctor #prodmgmttalk - need to drop off, but interesting to follow tonight. thanks @valworkman -4:32 PM Jan 9th,
2012

ProdMgmtTalk @jidoctor Thanks for joining us - now have an Android app to get it on your smartphone!
http://t.co/z8BTHXcl (iphones coming) #prodmgmttalk -4:33 PM Jan 9th, 2012

cindyfsolomon Our lives are the most important product we will ever manage - requires rigor to create value...
#prodmgmttalk -4:34 PM Jan 9th, 2012

brainmates RT @cindyfsolomon: Our lives are the most important product we will ever manage - requires rigor to
create value... #prodmgmttalk -4:34 PM Jan 9th, 2012

cindyfsolomon What things should you do (what features) to commit irrevocable resources to get the job done? says
@valworkman #prodmgmttalk -4:35 PM Jan 9th, 2012

rcauvin Heh. I think my gf is like Adrienne; she doesn't like to treat our relationship as between product & prospect.
#prodmgmttalk #prodmgmt -4:35 PM Jan 9th, 2012

cindyfsolomon @brainmates agrees with @rcauvin ! #prodmgmttalk -4:36 PM Jan 9th, 2012

ProdMgmtTalk Paul Eredash (?) "if you don't have a PhD in number theory, you're not human" #prodmgmttalk -4:36
PM Jan 9th, 2012

CathyLiggett Gospel: goals, objective, strategy, plan, execution,learning #prodmgmttalk -4:37 PM Jan 9th, 2012

cindyfsolomon 80% of #prodmgmt can't quantify the value of their features.... #prodmgmttalk -4:37 PM Jan 9th, 2012

cindyfsolomon Once we identify what to invest in: go to VALUE - visualization, accessibility, Lasting impact, User-
centered, Evolved Expt #prodmgmttalk -4:38 PM Jan 9th, 2012

ProdMgmtTalk RT @CathyLiggett: Gospel: goals, objective, strategy, plan, execution,learning #prodmgmttalk -4:38
PM Jan 9th, 2012

cindyfsolomon @valworkman has difficulty identifying his own features as a product (would make kids identify the
market they're serving) #prodmgmttalk -4:38 PM Jan 9th, 2012

cindyfsolomon Question for everyone: "What features am I offering of value to my market?" #prodmgmttalk -4:39 PM
Jan 9th, 2012

cindyfsolomon features = talents, skills, unique contributions/characteristics.... #prodmgmttalk -4:39 PM Jan 9th, 2012

ProdMgmtTalk feature definition is all about the value provided, those things that deliver value - the outward promise
making... #prodmgmttalk -4:41 PM Jan 9th, 2012

cindyfsolomon Question for everyone: What promises are you making to those in your life about the values you will
provide this year?! #prodmgmttalk -4:41 PM Jan 9th, 2012

cindyfsolomon Value means the accessibility (sonet vs. symphony suite) #prodmgmttalk -4:42 PM Jan 9th, 2012

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  @prodmgmttalk #prodmgmttalk                                                                    http://www.prodmgmttalk.com/ 7
Transcript from Jan 9, 2012: Global Product Management Talk
                   Val Workman @valworkman Product Management Expert
                   The Seven Pillars of Product Management and You!
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



cindyfsolomon User-centered - not what we value, but what our customers value #prodmgmttalk -4:42 PM Jan 9th,
2012

brainmates RT @cindyfsolomon: User-centered - not what we value, but what our customers value #prodmgmttalk-
4:43 PM Jan 9th, 2012

ProdMgmtTalk Roadmap definition: Once we identify New Year goals, how do we communicate where we're going &
include them in our success? #prodmgmttalk -4:43 PM Jan 9th, 2012

cindyfsolomon Help others anticipate our future, get them involved to increase our POWER - rate at which we deliver
our features #prodmgmttalk -4:43 PM Jan 9th, 2012

cindyfsolomon Roadmaps provide power - Possible alternatives, plan may change, need alternatives #prodmgmttalk-
4:44 PM Jan 9th, 2012

CathyLiggett RT @rcauvin:... treat our relationship as between product & prospect. #prodmgmttalk , but are we already
doing this unaware? #prodmgmttalk -4:44 PM Jan 9th, 2012

cindyfsolomon @valworkman says PM Nerds teach seminars on these topics & may be publishing book on this - even
non-product people need this #prodmgmttalk -4:45 PM Jan 9th, 2012

cindyfsolomon @CathyLiggett lets schedule you to speak soon! http://t.co/22OhCdWT #prodmgmttalk -4:45 PM Jan
9th, 2012

cindyfsolomon Roadmap is a contract - from where you are today to where going with accountability for who's
responsible to make it happen #prodmgmttalk -4:46 PM Jan 9th, 2012

brainmates Product Roadmap = journey, contract (accountability) #prodmgmttalk -4:46 PM Jan 9th, 2012

cindyfsolomon Engage stakeholders - share w/people serving what we intend to do this year. R - RADIO - broadcast
the right message! #prodmgmttalk -4:46 PM Jan 9th, 2012

CathyLiggett How powerful could we be if these product management principles could be applied to our everyday
lives? #prodmgmttalk -4:46 PM Jan 9th, 2012

ProdMgmtTalk #prodmgmt requirements management - marketing requirements MODEL - #prodmgmttalk -4:47 PM
Jan 9th, 2012

cindyfsolomon requirements clarify the vision, MODEL the expectations - what are we delivering this year? M-
milestones, O-organized parts #prodmgmttalk -4:47 PM Jan 9th, 2012

hanneshelander Sorry, have to leave the chat early. Interesting! I don't buy the metaphor, but some of the practices
could be useful. #prodmgmttalk -4:47 PM Jan 9th, 2012

cindyfsolomon D-design, E-estimate, L-legitimatize... #prodmgmttalk -4:48 PM Jan 9th, 2012

cindyfsolomon @hanneshelander appreciate your participation & feedback! #prodmgmttalk -4:48 PM Jan 9th, 2012

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  @prodmgmttalk #prodmgmttalk                                                                    http://www.prodmgmttalk.com/ 8
Transcript from Jan 9, 2012: Global Product Management Talk
                   Val Workman @valworkman Product Management Expert
                   The Seven Pillars of Product Management and You!
                   MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



ProdMgmtTalk Performance rquirement - define, provide basic req to clarify, keep some excitement requirements to go
above expectations #prodmgmttalk -4:49 PM Jan 9th, 2012

cindyfsolomon All excitement requirements (we added a mobile app!) become expected requirements eventually
#prodmgmttalk -4:50 PM Jan 9th, 2012

cindyfsolomon Launch or release - #agile people get upset about this - but need a point in time to say "this is the
release" #prodmgmttalk -4:51 PM Jan 9th, 2012

cindyfsolomon LAUNCH - is about MEANS - Map, Eliminate, Acquire, Nurture & Secure (so many acronymns!)
#prodmgmttalk -4:51 PM Jan 9th, 2012

rcauvin I'm more about continuous improvement :-) #prodmgmttalk -4:51 PM Jan 9th, 2012

cindyfsolomon Regardless of how much of the 7 pillars & practices of #prodmgmt - our lives are improved if we
implement even 1 of these... #prodmgmttalk -4:52 PM Jan 9th, 2012

CathyLiggett RT @cindyfsolomon: excitement requirements become the expected requirements , but be the first and
they are differentiate you! #prodmgmttalk -4:52 PM Jan 9th, 2012

cindyfsolomon RT @rcauvin: Im more about continuous improvement :-) #prodmgmttalk -4:52 PM Jan 9th, 2012

cindyfsolomon Practices are overhead & expenses - don't add anything unless you need to - don't do everything - just
bare minimum #prodmgmttalk -4:52 PM Jan 9th, 2012

cindyfsolomon bottlenecks identify where to fix process... #prodmgmttalk -4:53 PM Jan 9th, 2012

CathyLiggett RT @cindyfsolomon: bottlenecks identify where to fix process... What are our contraints!#prodmgmttalk -
4:54 PM Jan 9th, 2012

CathyLiggett Thanks Val #prodmgmttalk -4:54 PM Jan 9th, 2012

cindyfsolomon Please commit one feature that you intend to deliver this year - tweet it & we'll document it in transcript
to measure EOY #prodmgmttalk -4:54 PM Jan 9th, 2012

cindyfsolomon My plan is to make Global Product Management Talk financially viable...! #prodmgmttalk -4:55 PM Jan
9th, 2012

CathyLiggett Thank you Cindy and and Adrienne, great conversations #prodmgmttalk -4:57 PM Jan 9th, 2012

ProdMgmtTalk Thank you @valworkman for launching Global Product Management Talk 2012 ! #prodmgmttalk -4:58
PM Jan 9th, 2012

ProdMgmtTalk Today's unedited transcript: http://t.co/KypL8UUC #prodmgmttalk -4:59 PM Jan 9th, 2012

cindyfsolomon Please visit our website and take the Survey for best time/day to participate http://t.co/ttClqyWS
#prodmgmttalk -4:59 PM Jan 9th, 2012

_______________________________________________________________________________________________
                                   Sponsor us http://bit.ly/gF0Tt3




        Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you.

  @prodmgmttalk #prodmgmttalk                                                                    http://www.prodmgmttalk.com/ 9
Transcript from Jan 9, 2012: Global Product Management Talk
                  Val Workman @valworkman Product Management Expert
                  The Seven Pillars of Product Management and You!
                  MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr



cindyfsolomon Join us next week for the Power of Pricing w/ Mark Stiving, PhD Pricing Expert & Author
#prodmgmttalk -5:00 PM Jan 9th, 2012

cindyfsolomon Today's stats: 156 tweets generated 256,411 impressions, reaching an audience of 11,149
followers #prodmgmt #prodmgmttalk -5:02 PM Jan 9th, 2012

Thank you Val @valworkman for SPEAKING today! Thank you Adrienne from @brainmates for co-hosting!

Thank you @rcauvin @prodmgmttalk @cathyliggett @valworkman @jidoctor @pcaustin @brainmates @chrisboothe
@hanneshelander

Join us next week for the Power of Pricing w/ Mark Stiving, PhD @markstiving Pricing
Expert & Author

Today's stats: 156 tweets generated 256,411 impressions, reaching an audience of 11,149 followers



            Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of

pre-posted questions with live audio of thought leader and co-hosts commenting.

                              Converse with us #prodmgmttalk http://bit.ly/i4EihK

                                 Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr

                                   Like Us on Facebook http://on.fb.me/lR0RNP

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                                          Listen on iTunes http://bit.ly/silH98

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                                                Recaps http://bit.ly/slnpP2

                                                Blog http://bit.ly/eOFmB6


_______________________________________________________________________________________________
                                   Sponsor us http://bit.ly/gF0Tt3




        Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you.

 @prodmgmttalk #prodmgmttalk                                                                  http://www.prodmgmttalk.com/ 10

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Jan 9, 2012: The Seven Pillars of Product Management And You! w/ Val Workman @valworkman

  • 1. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr Val says: “I believe in product people. For me Val Workman, Product it's a way of life. I'm very excited to have an Management Expert, spoke at opportunity to address the Global Product the weekly Global Product Management community on the topic of using Management Talk on Twitter product management principles to increase Monday, January 9, 2012 using our personal competitive advantage. I couldn't the hashtag #prodmgmttalk have asked for better timing as we prepare for this New Year." INTRO Let's put some meat behind this year's New Year's Resolutions! Hope is not a strategy. Can we apply product management principles towards building professionals? The Seven Pillars of Product Management are generally referenced as Market sizing, Gathering customer feedback, Prioritizing R&D investments, Writing market and product requirements, Ranking features, Defining roadmaps, and Building launch plans. The Seven Pillars have multiple functions, they are used as a Knowledge Management System, a System Performance Model, and Deployment Methodology. In this talk we will discuss how the Seven Pillars can be used to make each one of us more competitive as a product of our own product management. Each week, The Global Product Management Talk features an expert guest speaker who asks questions of the participants on Twitter in a Socratic discussion. The speaker and co-hosts broadcast their comments over BlogTalkRadio. The transcript of Tweets and podcast are available after the live event.  Podcast: http://bit.ly/wfEPOr  Links: http://bit.ly/zT5cre QUESTIONS FOR DISCUSSION Q1 How are we like products, and who is your product manager? Q2 How do we all conduct market sensing about our selves? Q3 How do we devine our own market problems? Q4 How do we identify and transform market opportunities into business opportunities? Q5 How do we derive new personal features from the problem statement and opportunity definition? Q6 How do we create personal development roadmaps? Q7 How do we create our personal development requirements? Q8 Of course, how do we create and manage new launches of ourselves? TWEET CHRONOLOGY Join Global Product Management Talk! http://linkd.in/jRmwRx Never participated in a twitter chat? FAQs http://t.co/Qr2s1o0O Learn How to participate in Socratic Twitter Talk via Global Prod Mgmt Talk http://t.co/nV2DZflo Learn about Tweeting Best Practices and Twitter Talk FAQs http://t.co/8WzU7LSf ValWorkman Will be talking about how #prodmgmt principles are used to build people as products. Love to here your thoughts on #prodmgmttalk -12:11 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 1
  • 2. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr rcauvin RT @ValWorkman Today! how #prodmgmt principles are used to build people as products. Love to here your thoughts on #prodmgmttalk -1:04 PM Jan 9th, 2012 ProdMgmtTalk Jan 9, 2012: Val Workman @valworkman Launches Global Product Management Talk 2012 With...http://t.co/tNeWJ7Nc #prodmgmttalk #twvt -1:45 PM Jan 9th, 2012 PCAustin RT @cindyfsolomon: Today! how #prodmgmt principles are used 2 build people as products.Love to hear your thoughts on #prodmgmttalk -2:30 PM Jan 9th, 2012 MacMyDay Survey: What's Best day/time for you to participate in #prodmgmttalk ? http://t.co/3i8mGeQV #prodmgmt- 2:45 PM Jan 9th, 2012 ValWorkman This is very exciting. Testing everything for tonights talk. #prodmgmttalk -3:25 PM Jan 9th, 2012 cindyfsolomon Ugh - Skype has an update - but not working...no worries - we can still broadcast. Today's links: http://t.co/6bgHpqId #prodmgmttalk -3:32 PM Jan 9th, 2012 cindyfsolomon You can listen when we go live http://t.co/Tnm9Qtlj #prodmgmttalk -3:32 PM Jan 9th, 2012 ProdMgmtTalk Today's Global Product Management Talk podcast http://t.co/Tnm9Qtlj #prodmgmttalk -3:34 PM Jan 9th, 2012 brainmates Starting in 24 mins RT @ValWorkman: Will be talking about how #prodmgmt principles are used to build people as products. #prodmgmttalk -3:36 PM Jan 9th, 2012 cindyfsolomon Starting in 24 mins RT @ValWorkman: Will be talking about how #prodmgmt principles are used to build people as products. #prodmgmttalk -3:44 PM Jan 9th, 2012 cindyfsolomon Chatting w/ @valworkman and @brainmates in preparation for today's talk! #prodmgmttalk -3:51 PM Jan 9th, 2012 ProdMgmtTalk Join us for #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk -3:51 PM Jan 9th, 2012 ProdMgmtTalk News! Global Product Management Talk Mobile App in the Android Marketplace! http://t.co/z8BTHXcl #prodmgmttalk -3:53 PM Jan 9th, 2012 CathyLiggett RT @cindyfsolomon: Join us for #prodmgmttalk TweetChat at: http://t.co/HUf4wwix #prodmgmttalk-3:54 PM Jan 9th, 2012 cindyfsolomon @valwalkman already running with What are the 7 Pillars of #prodmgmt #prodmgmttalk -3:54 PM Jan 9th, 2012 cindyfsolomon 7 Pillars: 1. market sensing 2. problm validation 3. opportty definition 4. feature definition 5. Roadmapping 6. Req 7. Launch #prodmgmttalk -3:55 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 2
  • 3. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr brainmates 7 Pillars of #prodmgmt - Mkt Sensing, Pblm Validation, Opportunity Def, Feature Definition, Roadmapping, Requirements, Launch #prodmgmttalk -3:55 PM Jan 9th, 2012 cindyfsolomon We're still early - please introduce yourself and where you're tweeting from, your involvement w/ #prodmgmt #prodmgmttalk -3:56 PM Jan 9th, 2012 cindyfsolomon Welcome @CathyLiggett #prodmgmttalk -3:56 PM Jan 9th, 2012 ProdMgmtTalk @brainmates 1. ideation 2. biz model generation 3. cust discovery 4. product design 5. market planning 6. launch 7. day-day #prodmgmttalk -3:57 PM Jan 9th, 2012 cindyfsolomon @valworkman is process agnostic - would place ideation inside market sensing... #prodmgmttalk -3:58 PM Jan 9th, 2012 CathyLiggett Austin, TX, event director for pmNERDS, company focused on using product management principles for individual improvement #prodmgmttalk -3:59 PM Jan 9th, 2012 cindyfsolomon "don't get fixated on 7 Pillars - doesn't matter the order" says @valworkman #prodmgmttalk -3:59 PM Jan 9th, 2012 ProdMgmtTalk Today's resources and questions: http://t.co/6bgHpqId @valworkman teaches class on this!#prodmgmttalk -4:00 PM Jan 9th, 2012 cindyfsolomon @valworkman says Hi and welcome to @CathyLiggett! #prodmgmttalk -4:02 PM Jan 9th, 2012 jidoctor joining #prodmgmttalk from #mpls - nice to be back ;-) -4:02 PM Jan 9th, 2012 hanneshelander Joining from Shanghai, China. Product Director for @starrymedia and independent consultant.#prodmgmttalk -4:04 PM Jan 9th, 2012 brainmates Welcome to the 1st 2012 product talk on twitter with @valworkman - using #prodmgmt principles for self improvement #prodmgmttalk -4:04 PM Jan 9th, 2012 rcauvin Joining the #prodmgmttalk fray from Austin, Texas. I do #prodmgmt at @dachisgroup. -4:04 PM Jan 9th, 2012 jidoctor @ValWorkman same to you ... now enlighten me oh wise one #prodmgmttalk -4:04 PM Jan 9th, 2012 brainmates @hanneshelander Hello! Our first product person from China. How exciting. #prodmgmttalk -4:05 PM Jan 9th, 2012 cindyfsolomon @valworkman asking "What would we need to successfully build a piano with our bare hands?" #prodmgmttalk -4:07 PM Jan 9th, 2012 cindyfsolomon We're broadcasting live on the air! Listen in now at http://t.co/X7oEoLJL. #BlogTalkRadio #prodmgmt #prodmgmttalk -4:08 PM Jan 9th, 2012 cindyfsolomon Welcome @jidoctor @rcauvin! @valworkman talking re New Year's resolutions - do we build a life shop to simulate construction #prodmgmttalk -4:10 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 3
  • 4. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk @valworkman suggests that #prodmgmt principles are powerful weapons to set personal agendas & see them to reality #prodmgmttalk -4:11 PM Jan 9th, 2012 cindyfsolomon Feel free to jump in as we warm up to Q1 ! #prodmgmttalk -4:11 PM Jan 9th, 2012 brainmates Q1 How are we like products, and who is your product manager? #prodmgmttalk -4:11 PM Jan 9th, 2012 rcauvin A1: We solve problems, we have strengths and weaknesses, so we are very much like products. #prodmgmttalk #prodmgmt -4:11 PM Jan 9th, 2012 cindyfsolomon @valworkman asking "What are the principles that we can apply to ourselves?" & How can we use our market sensing principles... #prodmgmttalk -4:12 PM Jan 9th, 2012 jidoctor a1: we are our own product managers, but accountable to our market for growth & understanding of problems. #prodmgmttalk -4:13 PM Jan 9th, 2012 cindyfsolomon Welcome @hanneshelander great to have you join us again! #prodmgmttalk -4:13 PM Jan 9th, 2012 ProdMgmtTalk RT @jidoctor: a1: we are our own product managers, but accountable to our market for growth & understanding of problems. #prodmgmttalk -4:13 PM Jan 9th, 2012 rcauvin A1: We can "position" ourselves by focusing on certain types of problems & customers, and leverage our strengths. #prodmgmttalk #prodmgmt -4:13 PM Jan 9th, 2012 cindyfsolomon @valworkman sad that #prodmgmt don't recognize their personal markets...who purchases what we offer (talents) and consume them #prodmgmttalk -4:14 PM Jan 9th, 2012 jidoctor a1:there is a sociological principle that says we only exist as we r seen in the eyes of our cmty & we r shaped by those views #prodmgmttalk -4:14 PM Jan 9th, 2012 cindyfsolomon @valworkman says "what about our significant others? They consume what we offer (w/o questioning) & our employers" #prodmgmttalk -4:16 PM Jan 9th, 2012 cindyfsolomon @brainmates says "need to pay attention to what are our objectives? Do we want more attention from our SOs?" #prodmgmttalk -4:17 PM Jan 9th, 2012 cindyfsolomon @valworkman says "improv cost position or differentiation for competitive advantage" use new years resolutions to increase #prodmgmttalk -4:17 PM Jan 9th, 2012 cindyfsolomon Adrienne @brainmates is disagreeing w/ @valworkman... #prodmgmttalk -4:17 PM Jan 9th, 2012 ProdMgmtTalk @valworkman says if you're not competitive, you're not relevant but @brainmates says you don't want to compete all the time #prodmgmttalk -4:18 PM Jan 9th, 2012 jidoctor @cindyfsolomon the improvements @ValWorkman professes are not once a year resolutions, they are ongoing commitments #prodmgmttalk -4:18 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 4
  • 5. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr CathyLiggett What is your competive advantage, what is your differentiator? How do you matter? #prodmgmttalk-4:18 PM Jan 9th, 2012 cindyfsolomon @brainmates says maybe we shouldn't think of ourselves as products all the time...@valworkmansays people become obsolete #prodmgmttalk -4:19 PM Jan 9th, 2012 rcauvin Sometimes the best product strategy is to find a niche w/ virtually no competition. #prodmgmttalk #prodmgmt- 4:19 PM Jan 9th, 2012 cindyfsolomon YES! RT @jidoctor: improvements @ValWorkman professes are not once a year resolutions, they are ongoing commitments #prodmgmttalk -4:19 PM Jan 9th, 2012 brainmates Love it! RT @rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition. #prodmgmt #prodmgmttalk -4:20 PM Jan 9th, 2012 ProdMgmtTalk @valworkman says we must identify features that deliver most value to market & fixate on those - same as individuals head-head #prodmgmttalk -4:20 PM Jan 9th, 2012 chrisboothe RT @rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition. #prodmgmttalk #prodmgmt -4:20 PM Jan 9th, 2012 hanneshelander Agree. “@rcauvin: Sometimes the best product strategy is to find a niche w/ virtually no competition. #prodmgmttalk #prodmgmt” -4:21 PM Jan 9th, 2012 cindyfsolomon Welcome @chrisboothe Today's resources (although questions are fluctuating) http://t.co/6bgHpqId #prodmgmttalk -4:21 PM Jan 9th, 2012 CathyLiggett @rcauvin I'd like to find that place! #prodmgmttalk -4:21 PM Jan 9th, 2012 cindyfsolomon 5 letter acronymn DANCE - Differentiation, Anticipation (what market needs), NUDGE (leave footprint behind), Cost position.... #prodmgmttalk -4:22 PM Jan 9th, 2012 ProdMgmtTalk E - echochamber tell people who I am and what I do - don't believe your own echo - the dance of the market - 2 way relationshp #prodmgmttalk -4:23 PM Jan 9th, 2012 brainmates Market Sensing = DANCE with mkt: Differentiation, Anticipation, Nudge, Cost Position Echo Chamber#prodmgmttalk -4:23 PM Jan 9th, 2012 hanneshelander I argue that Iidividuals are not products, but our indivudual skills and knowledge can be packaged as one or several products. #prodmgmttalk -4:23 PM Jan 9th, 2012 cindyfsolomon Question: How do we identify (personal & community) opportunities to serve marketplace better? As citizen... #prodmgmttalk -4:23 PM Jan 9th, 2012 cindyfsolomon Another acronymn: FORCE - Familiar Form: perceive opportunites & document in standardized format, O - objective perspective #prodmgmttalk -4:25 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 5
  • 6. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr brainmates @hanneshelander I appreciate your view more... I find it difficult to see individuals as products - its almost too cold for me #prodmgmttalk -4:25 PM Jan 9th, 2012 rcauvin Facilitate conversations and listen to understand situations and challenges around us. #prodmgmttalk #prodmgmt -4:25 PM Jan 9th, 2012 cindyfsolomon R - demonstrate & achieve RELEVANT progression - build on past & push forward. C - Clarity in what issue truly is (5 Y Toyota) #prodmgmttalk -4:25 PM Jan 9th, 2012 cindyfsolomon E - Elevating change - make change to become bigger & better person to offer b/b products to our market #prodmgmttalk -4:26 PM Jan 9th, 2012 brainmates Q3 How do we devine our own market problems? #prodmgmttalk -4:26 PM Jan 9th, 2012 ProdMgmtTalk NOTE: @valworkman speaks in gems - everything is valuable... #prodmgmttalk -4:26 PM Jan 9th, 2012 rcauvin "Devine" or "divine"? #prodmgmttalk #prodmgmt -4:27 PM Jan 9th, 2012 brainmates Q3 How do we discern our own market problems? #prodmgmttalk -4:28 PM Jan 9th, 2012 CathyLiggett The market is too dynamic and competitive to sit still, be have to be valuable and relevant #prodmgmttalk -4:28 PM Jan 9th, 2012 cindyfsolomon @valworkman suggests we use "discern" Q3: How do we discern our own market problems? #prodmgmttalk -4:28 PM Jan 9th, 2012 rcauvin "Divine" http://t.co/UckRMx0j #prodmgmttalk #prodmgmt -4:28 PM Jan 9th, 2012 cindyfsolomon RT @CathyLiggett: The market is too dynamic and competitive to sit still, be have to be valuable and relevant #prodmgmttalk -4:29 PM Jan 9th, 2012 CathyLiggett Val didn't do his market sensing! #prodmgmttalk -4:29 PM Jan 9th, 2012 cindyfsolomon @rcauvin Thanks for definition. Another Acronymn: ALIGN #prodmgmttalk -4:29 PM Jan 9th, 2012 cindyfsolomon ALIGN - what will give the biggest payoff? Accumulating logical steps, Incentive, the Gospel (strategic plan), Neat #prodmgmttalk -4:30 PM Jan 9th, 2012 cindyfsolomon In opptnty analysis - gets so cluttered, can't see opprtunity - leave rocks out "Just the facts, man" to get Clarity/Neat #prodmgmttalk -4:31 PM Jan 9th, 2012 cindyfsolomon @brainmates (you go girl!) struggling to apply these principles to people #prodmgmttalk -4:31 PM Jan 9th, 2012 rcauvin I can tell @ValWorkman teaches this stuff. Nice use of acronyms as hooks and memory devices #prodmgmttalk #prodmgmt -4:31 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 6
  • 7. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr jidoctor #prodmgmttalk - need to drop off, but interesting to follow tonight. thanks @valworkman -4:32 PM Jan 9th, 2012 ProdMgmtTalk @jidoctor Thanks for joining us - now have an Android app to get it on your smartphone! http://t.co/z8BTHXcl (iphones coming) #prodmgmttalk -4:33 PM Jan 9th, 2012 cindyfsolomon Our lives are the most important product we will ever manage - requires rigor to create value... #prodmgmttalk -4:34 PM Jan 9th, 2012 brainmates RT @cindyfsolomon: Our lives are the most important product we will ever manage - requires rigor to create value... #prodmgmttalk -4:34 PM Jan 9th, 2012 cindyfsolomon What things should you do (what features) to commit irrevocable resources to get the job done? says @valworkman #prodmgmttalk -4:35 PM Jan 9th, 2012 rcauvin Heh. I think my gf is like Adrienne; she doesn't like to treat our relationship as between product & prospect. #prodmgmttalk #prodmgmt -4:35 PM Jan 9th, 2012 cindyfsolomon @brainmates agrees with @rcauvin ! #prodmgmttalk -4:36 PM Jan 9th, 2012 ProdMgmtTalk Paul Eredash (?) "if you don't have a PhD in number theory, you're not human" #prodmgmttalk -4:36 PM Jan 9th, 2012 CathyLiggett Gospel: goals, objective, strategy, plan, execution,learning #prodmgmttalk -4:37 PM Jan 9th, 2012 cindyfsolomon 80% of #prodmgmt can't quantify the value of their features.... #prodmgmttalk -4:37 PM Jan 9th, 2012 cindyfsolomon Once we identify what to invest in: go to VALUE - visualization, accessibility, Lasting impact, User- centered, Evolved Expt #prodmgmttalk -4:38 PM Jan 9th, 2012 ProdMgmtTalk RT @CathyLiggett: Gospel: goals, objective, strategy, plan, execution,learning #prodmgmttalk -4:38 PM Jan 9th, 2012 cindyfsolomon @valworkman has difficulty identifying his own features as a product (would make kids identify the market they're serving) #prodmgmttalk -4:38 PM Jan 9th, 2012 cindyfsolomon Question for everyone: "What features am I offering of value to my market?" #prodmgmttalk -4:39 PM Jan 9th, 2012 cindyfsolomon features = talents, skills, unique contributions/characteristics.... #prodmgmttalk -4:39 PM Jan 9th, 2012 ProdMgmtTalk feature definition is all about the value provided, those things that deliver value - the outward promise making... #prodmgmttalk -4:41 PM Jan 9th, 2012 cindyfsolomon Question for everyone: What promises are you making to those in your life about the values you will provide this year?! #prodmgmttalk -4:41 PM Jan 9th, 2012 cindyfsolomon Value means the accessibility (sonet vs. symphony suite) #prodmgmttalk -4:42 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 7
  • 8. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon User-centered - not what we value, but what our customers value #prodmgmttalk -4:42 PM Jan 9th, 2012 brainmates RT @cindyfsolomon: User-centered - not what we value, but what our customers value #prodmgmttalk- 4:43 PM Jan 9th, 2012 ProdMgmtTalk Roadmap definition: Once we identify New Year goals, how do we communicate where we're going & include them in our success? #prodmgmttalk -4:43 PM Jan 9th, 2012 cindyfsolomon Help others anticipate our future, get them involved to increase our POWER - rate at which we deliver our features #prodmgmttalk -4:43 PM Jan 9th, 2012 cindyfsolomon Roadmaps provide power - Possible alternatives, plan may change, need alternatives #prodmgmttalk- 4:44 PM Jan 9th, 2012 CathyLiggett RT @rcauvin:... treat our relationship as between product & prospect. #prodmgmttalk , but are we already doing this unaware? #prodmgmttalk -4:44 PM Jan 9th, 2012 cindyfsolomon @valworkman says PM Nerds teach seminars on these topics & may be publishing book on this - even non-product people need this #prodmgmttalk -4:45 PM Jan 9th, 2012 cindyfsolomon @CathyLiggett lets schedule you to speak soon! http://t.co/22OhCdWT #prodmgmttalk -4:45 PM Jan 9th, 2012 cindyfsolomon Roadmap is a contract - from where you are today to where going with accountability for who's responsible to make it happen #prodmgmttalk -4:46 PM Jan 9th, 2012 brainmates Product Roadmap = journey, contract (accountability) #prodmgmttalk -4:46 PM Jan 9th, 2012 cindyfsolomon Engage stakeholders - share w/people serving what we intend to do this year. R - RADIO - broadcast the right message! #prodmgmttalk -4:46 PM Jan 9th, 2012 CathyLiggett How powerful could we be if these product management principles could be applied to our everyday lives? #prodmgmttalk -4:46 PM Jan 9th, 2012 ProdMgmtTalk #prodmgmt requirements management - marketing requirements MODEL - #prodmgmttalk -4:47 PM Jan 9th, 2012 cindyfsolomon requirements clarify the vision, MODEL the expectations - what are we delivering this year? M- milestones, O-organized parts #prodmgmttalk -4:47 PM Jan 9th, 2012 hanneshelander Sorry, have to leave the chat early. Interesting! I don't buy the metaphor, but some of the practices could be useful. #prodmgmttalk -4:47 PM Jan 9th, 2012 cindyfsolomon D-design, E-estimate, L-legitimatize... #prodmgmttalk -4:48 PM Jan 9th, 2012 cindyfsolomon @hanneshelander appreciate your participation & feedback! #prodmgmttalk -4:48 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 8
  • 9. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr ProdMgmtTalk Performance rquirement - define, provide basic req to clarify, keep some excitement requirements to go above expectations #prodmgmttalk -4:49 PM Jan 9th, 2012 cindyfsolomon All excitement requirements (we added a mobile app!) become expected requirements eventually #prodmgmttalk -4:50 PM Jan 9th, 2012 cindyfsolomon Launch or release - #agile people get upset about this - but need a point in time to say "this is the release" #prodmgmttalk -4:51 PM Jan 9th, 2012 cindyfsolomon LAUNCH - is about MEANS - Map, Eliminate, Acquire, Nurture & Secure (so many acronymns!) #prodmgmttalk -4:51 PM Jan 9th, 2012 rcauvin I'm more about continuous improvement :-) #prodmgmttalk -4:51 PM Jan 9th, 2012 cindyfsolomon Regardless of how much of the 7 pillars & practices of #prodmgmt - our lives are improved if we implement even 1 of these... #prodmgmttalk -4:52 PM Jan 9th, 2012 CathyLiggett RT @cindyfsolomon: excitement requirements become the expected requirements , but be the first and they are differentiate you! #prodmgmttalk -4:52 PM Jan 9th, 2012 cindyfsolomon RT @rcauvin: Im more about continuous improvement :-) #prodmgmttalk -4:52 PM Jan 9th, 2012 cindyfsolomon Practices are overhead & expenses - don't add anything unless you need to - don't do everything - just bare minimum #prodmgmttalk -4:52 PM Jan 9th, 2012 cindyfsolomon bottlenecks identify where to fix process... #prodmgmttalk -4:53 PM Jan 9th, 2012 CathyLiggett RT @cindyfsolomon: bottlenecks identify where to fix process... What are our contraints!#prodmgmttalk - 4:54 PM Jan 9th, 2012 CathyLiggett Thanks Val #prodmgmttalk -4:54 PM Jan 9th, 2012 cindyfsolomon Please commit one feature that you intend to deliver this year - tweet it & we'll document it in transcript to measure EOY #prodmgmttalk -4:54 PM Jan 9th, 2012 cindyfsolomon My plan is to make Global Product Management Talk financially viable...! #prodmgmttalk -4:55 PM Jan 9th, 2012 CathyLiggett Thank you Cindy and and Adrienne, great conversations #prodmgmttalk -4:57 PM Jan 9th, 2012 ProdMgmtTalk Thank you @valworkman for launching Global Product Management Talk 2012 ! #prodmgmttalk -4:58 PM Jan 9th, 2012 ProdMgmtTalk Today's unedited transcript: http://t.co/KypL8UUC #prodmgmttalk -4:59 PM Jan 9th, 2012 cindyfsolomon Please visit our website and take the Survey for best time/day to participate http://t.co/ttClqyWS #prodmgmttalk -4:59 PM Jan 9th, 2012 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 9
  • 10. Transcript from Jan 9, 2012: Global Product Management Talk Val Workman @valworkman Product Management Expert The Seven Pillars of Product Management and You! MAIL: http://bit.ly/ouZN8J FB:http://on.fb.me/ncKUD8 Site: http://bit.ly/dESAcb Hear: http://bit.ly/nbw9Yr cindyfsolomon Join us next week for the Power of Pricing w/ Mark Stiving, PhD Pricing Expert & Author #prodmgmttalk -5:00 PM Jan 9th, 2012 cindyfsolomon Today's stats: 156 tweets generated 256,411 impressions, reaching an audience of 11,149 followers #prodmgmt #prodmgmttalk -5:02 PM Jan 9th, 2012 Thank you Val @valworkman for SPEAKING today! Thank you Adrienne from @brainmates for co-hosting! Thank you @rcauvin @prodmgmttalk @cathyliggett @valworkman @jidoctor @pcaustin @brainmates @chrisboothe @hanneshelander Join us next week for the Power of Pricing w/ Mark Stiving, PhD @markstiving Pricing Expert & Author Today's stats: 156 tweets generated 256,411 impressions, reaching an audience of 11,149 followers Global Product Management TalkTM is a weekly mini-product camp Socratic discussion of pre-posted questions with live audio of thought leader and co-hosts commenting. Converse with us #prodmgmttalk http://bit.ly/i4EihK Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr Like Us on Facebook http://on.fb.me/lR0RNP Join Us on LinkedIn http://linkd.in/jRmwRx Speaker Schedule http://t.co/R3OL7BDj Listen on iTunes http://bit.ly/silH98 Android App http://bit.ly/tEeWFx Newsletter http://t.co/IVVFirUe Recaps http://bit.ly/slnpP2 Blog http://bit.ly/eOFmB6 _______________________________________________________________________________________________ Sponsor us http://bit.ly/gF0Tt3 Create a Radio Show and Reach Millions. Free for 30 days. Start now. http://bit.ly/A2E6LD Thank you. @prodmgmttalk #prodmgmttalk http://www.prodmgmttalk.com/ 10