The document is a transcript from a Twitter chat on June 27/28, 2011 about the topic "The Quest to be Market-driven: What product managers and product marketers need to do to become the customers’ advocate". The chat was hosted by Mike Gospe on the Global Product Management Talk platform. Participants introduced themselves and discussed questions such as what PMs and PMKs need to do to earn a seat at their company's leadership table, and how many use personas in developing product use cases.

1. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ProdMgmtTalk Never participated in a twitter chat? FAQs - http://bit.ly/i88OuC Join us!
How to participate in Global Prod Mgmt Talk http://bit.ly/i3f5Q7
ProdMgmtTalk Get ready! Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag
prodmgmttalk #prodmgmttalk
ProdMgmtTalk Discussion questions from each talk http://on.fb.me/fFRi7b Today’s questions: http://on.fb.me/lXVEyX
ProdMgmtTalk Please introduce yourself & where you're from when you come in!
cindyfsolomon NOTE: Today's speaker, @Mikegospe is tweeting as @prodmgmttalk today to guarantee you see his
tweets! http://bit.ly/kn5C0e -3:32 PM Jun 27th, 2011
ProdMgmtTalk Hi! This is @mikegospe preparing for today's Global Product Management Talk: The Quest 2B Market
Driven-today at 4pm, pacific -3:36 PM Jun 27th, 2011
brainmates My little #prodmgmt vitamin pill for the week. Join us in 20 minutes for a session with @mikegospe The
quest to be mkt driven -3:41 PM Jun 27th, 2011
gander2112 Yay, made it home in time! -3:50 PM Jun 27th, 2011
cindyfsolomon Product Management Tip Of The Day Contest http://conta.cc/iDolT0 -3:52 PM Jun 27th, 2011
cindyfsolomon Prequel to today's talk w @mikegospe tweeting as @prodmgmttalk http://bit.ly/jZ9ISc -3:55 PM Jun
27th, 2011
ProdMgmtTalk Today's topic: Quest 2B Market-driven on best practices discussed here:
http://marketinghighground.wordpress.com -3:55 PM Jun 27th, 2011
cindyfsolomon 2 minutes to go for today's Quest 2B Market-driven: best practices discussed
here: http://bit.ly/iDpyCG @mikegospe
brainmates Getting ready for weekly dose of #prodmgmt. On skype with @cindyfsolomon and @mikegospe -3:59
PM Jun 27th, 2011
theresepadilla Join me at "Global Product Management Talk @ProdMgmtTalk " on Jun 27th. RSVP at
http://twvt.us/prodmgmttalk #twvt -3:59 PM Jun 27th, 2011
cindyfsolomon Join us at http://tweetchat.com/room/prodmgmttalk automatically appends hashtag -4:00 PM Jun
27th, 2011
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2. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
gander2112 Showtime! Geoff Anderson from Tucson is here! (113F outside right now) -4:01 PM Jun 27th, 2011
brainmates @gander2112 Thanks for joining! Good start to the week for you guys in the US -4:01 PM Jun 27th, 2011
ProdMgmtTalk hi everyone! I'm looking forward to participating and learning from everyone. @mikegospe -4:02 PM
Jun 27th, 2011
brainmates This week @mikegospe is tweeting using @prodmgmttalk -4:02 PM Jun 27th, 2011
StacyLeidwinger Hi All! Stacy Leidwinger, Sr. Dir Prod Mgmt with @Vivisimo_Inc here! #ProdMgmtTalk -4:02 PM Jun
27th, 2011
brainmates Hello everyone its Adrienne here in Sydney, Principal consultant at brainmates -4:02 PM Jun 27th, 2011
gander2112 Ready for the best hour of my week -4:03 PM Jun 27th, 2011
ErikaLAndersen Hi all! Erika Andersen from Salt Lake checking in -4:03 PM Jun 27th, 2011
StefanieM Hi Everyone! Looking forward to today's chat at -4:03 PM Jun 27th, 2011
brainmates Intro speaker @mikegospe (tweeting as@prodmgmttalk today): accomplished leader, marketing
strategist and corporate executive -4:04 PM Jun 27th, 2011
brainmates Intro speaker @mikegospe : co-founder of KickStart Alliance, a sales and marketing leadership consulting
team -4:05 PM Jun 27th, 2011
brainmates Intro speaker @mikegospe: drives integrated marketing & voice-of-the customer programs -4:05 PM Jun
27th, 2011
brainmates Intro speaker @mikegospe: the author of "The Marketing High Ground" and “Marketing Campaign
Development“ -4:06 PM Jun 27th, 2011
ProdMgmtTalk The quest 2b market driven starts by becoming a "customer advocate" @mikegospe -4:06 PM Jun
27th, 2011
brainmates Lets start Q1. What do product managers & product marketers need to do to earn a seat at their
company's leadership table? -4:06 PM Jun 27th, 2011
cindyfsolomon Discussion questions from each talk http://t.co/gYJa4tT Today’s questions: http://t.co/vgEfonA -4:07
PM Jun 27th, 2011
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3. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ProdMgmtTalk When a mrkter or prod mgr understands the market so well, they become acknowledged and valued
internally as a "cust advocate" -4:08 PM Jun 27th, 2011
StacyLeidwinger A1: Must be strategic & thought leaders. Should offer insights into unmet need of cust based on
knowing mrkt -4:08 PM Jun 27th, 2011
gander2112 A1 - Depends. is there a history of PM/PMK or not? Where do they report? History of success? (product
dev/launch/mkt win)? -4:08 PM Jun 27th, 2011
ErikaLAndersen Hey, just to confirm...Cindy is tweeting only as@cindyfsolomon, and tweets
from @prodmgmttalk are from@mikegospe -4:09 PM Jun 27th, 2011
gander2112 A1: Good point Mike. Bringing credible, actionable input from market & customers is an onramp -4:09
PM Jun 27th, 2011
StacyLeidwinger Must be more than marcom > how cust use the prod daily, possibilities wth engineering,
competitive landscape ... -4:09 PM Jun 27th, 2011
cindyfsolomon RT @ErikaLAndersen: YES! Cindy is tweeting only as @cindyfsolomon, and tweets
from @prodmgmttalk are from@mikegospe -4:09 PM Jun 27th, 2011
ProdMgmtTalk Yes! RT @StacyLeidwinger: Must b strat & thought leaders. Should offer insights into unmet need of
cust based on knowing mrkt -4:10 PM Jun 27th, 2011
brainmates YES! RT @ErikaLAndersen: Hey, just to confirm...Cindy is tweeting as @cindyfsolomon, & tweets
fr @prodmgmttalk r fr@mikegospe -4:10 PM Jun 27th, 2011
StacyLeidwinger RT @gander2112: A1: Good point Mike. Bringing credible, actionable input from market &
customers is an onramp -4:10 PM Jun 27th, 2011
CollegeChat RT @cindyfsolomon: List of twitter chats: 400 plus and growing! Twitter Chat
Schedule http://bit.ly/dJVfHk #collegechat -4:10 PM Jun 27th, 2011
gander2112 RT @StacyLeidwinger: Must be more than marcom - Very very true. It isn't really communications. -4:10
PM Jun 27th, 2011
ProdMgmtTalk This is where marketers can really earn their seat at the leadership table - by understanding the
market & sharing knwldge -4:11 PM Jun 27th, 2011
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4. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ProdMgmtTalk Often, engineering/sales view marketing as overhead and only tactical. We can add to our value by
being a "cust advocate" -4:12 PM Jun 27th, 2011
StacyLeidwinger Hi Erika :) RT @ErikaLAndersen: Hi all! Erika Andersen from Salt Lake checking into -4:12 PM Jun
27th, 2011
gander2112 A1: PM/PMK really needs to have the customer angle, AND the business acumen to back it up. Big task,
not for faint of heart -4:12 PM Jun 27th, 2011
StefanieM A1: must be able to bring the customer's voice to the table and be able to align it with internal resources
and strategy -4:12 PM Jun 27th, 2011
theresepadilla In my opinion leadership is about decisions, and as a pm, making solid decisions for the company will
get you a seat -4:12 PM Jun 27th, 2011
StacyLeidwinger RT @ProdMgmtTalk: Often, eng/sales view marketing as overhead and only tactical. Add to our
value by being a "cust advocate" -4:12 PM Jun 27th, 2011
gander2112 RT @ProdMgmtTalk: Often, engineering/sales view marketing as overhead and only tactical. - sad but
true. Need to fight this -4:13 PM Jun 27th, 2011
ProdMgmtTalk There are 3 best practices to help marketers make this tangible: personas, positioning statements,
messaging -4:13 PM Jun 27th, 2011
campusexplorer RT @CollegeChat: RT @cindyfsolomon: List of twitter chats: 400 plus and growing! Twitter Chat
Schedulehttp://bit.ly/dJVfHk #collegechat -4:13 PM Jun 27th, 2011
ErikaLAndersen And bringing that input in terms they understand RT @gander2112: A1: Bringing credbl, actionbl inpt
fr mrkt & cust is onramp -4:13 PM Jun 27th, 2011
brainmates A1: Bringing mkt insights is 1 aspect but also other aspects - financial acumen, input into corporate
strategy -4:13 PM Jun 27th, 2011
ProdMgmtTalk Right on! RT @ErikaLAndersen: And bringing that input in terms they understand RT @gander2112:
Bringing credbl, actionbl inpt -4:14 PM Jun 27th, 2011
ErikaLAndersen Hi again! RT @StacyLeidwinger: Hi Erika :) RT@ErikaLAndersen: Hi all! Erika Andersen from Salt Lake
-4:14 PM Jun 27th, 2011
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5. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
gander2112 Amen. It isn't enuf as you say. RT @brainmates: A1: Bringing mkt insights is 1 aspect -4:14 PM Jun 27th,
2011
StefanieM @brainmates yes, definitely need to tie metrics to market insights -4:14 PM Jun 27th, 2011
brainmates Moving on to Q2. How many of you use personas in your developing product use cases? -4:15 PM Jun
27th, 2011
gander2112 No engineer I ever took on a VoC visit ever doubted the value or the information again. Sold for life -
4:15 PM Jun 27th, 2011
ProdMgmtTalk Bravo! RT @gander2112: No engineer I ever took on a VoC visit ever doubted the value or the
information again. Sold for life -4:15 PM Jun 27th, 2011
newlogicusa RT @brainmates: Moving on to Q2. How many of you use personas in your developing product use
cases? -4:15 PM Jun 27th, 2011
gander2112 A2: <raises hand> Often need to be a one man band on the importance early in a project tho -4:15 PM
Jun 27th, 2011
ErikaLAndersen Yes! RT @gander2112: No engineer I ever took on a VoC visit ever doubted the value or the
information again. Sold for life -4:15 PM Jun 27th, 2011
charlieoliver @gander2112 VoC visit? -4:16 PM Jun 27th, 2011
StacyLeidwinger +1 RT @gander2112: A2: <raises hand> Often need to be a one man band on the importance early in
a project tho -4:16 PM Jun 27th, 2011
brainmates More to A1.... I don't think PMs can always rely on just bringing mkt insights. We need to bring more to
the table -4:16 PM Jun 27th, 2011
Macmyday Heya, ers! Sorry I'm late today... -4:16 PM Jun 27th, 2011
gander2112 @charlieoliver @gander2112 Voice of Customer - a structured meeting to identify needs and problems.
Not a problem solving trp -4:16 PM Jun 27th, 2011
ProdMgmtTalk VoC = voice of the customer -- a type of informal (or formal) market research to better understand
the customer -4:16 PM Jun 27th, 2011
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6. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
cindyfsolomon NOTE: Today our speaker @mikegospe is tweeting as @prodmgmttalk today to guarantee visibility! -
4:17 PM Jun 27th, 2011
brainmates A2: We not only use personas but we spend time verifying our assumptions by testing personas in market
-4:17 PM Jun 27th, 2011
ErikaLAndersen Personas crucial for user-experience designers RT@gander2112: A2: Often must be 1-man band on
importance early in project -4:17 PM Jun 27th, 2011
charlieoliver @gander2112 Ah, much what I imagine, fantastic concept. -4:18 PM Jun 27th, 2011
gander2112 A2: I do find myself revisiting, refreshing, and enhancing personas as the project evolves -4:18 PM Jun
27th, 2011
ProdMgmtTalk A "persona" is representation of a real user/buyer. A persona illustrates a real market segment -4:18
PM Jun 27th, 2011
aussiegoldy @cindyfsolomon Sorry, about to speak at a conference. Hopefully will be at next week! -4:18 PM Jun
27th, 2011
brainmates RT @gander2112: A2: I do find myself revisiting, refreshing, and enhancing personas as the project
evolves -4:18 PM Jun 27th, 2011
ProdMgmtTalk A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZE with a target
market @mikegospe -4:18 PM Jun 27th, 2011
gander2112 @aussiegoldy Have fun! -4:18 PM Jun 27th, 2011
brainmates RT @ProdMgmtTalk: A "persona" is representation of a real user/buyer. A persona illustrates a real
market segment -4:18 PM Jun 27th, 2011
StacyLeidwinger RT @ProdMgmtTalk: A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZE with a
target market@mikegospe -4:19 PM Jun 27th, 2011
charlieoliver @ProdMgmtTalk Thank you for clarifying, read my mind on that one, question answered before assked!
-4:19 PM Jun 27th, 2011
ErikaLAndersen Good luck! RT @aussiegoldy: @cindyfsolomonSorry, about to speak at conference. Hopefully will be
at next week! -4:19 PM Jun 27th, 2011
6
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7. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ProdMgmtTalk Here's the deal: whoever understands the customer best, wins! @mikegospe -4:19 PM Jun 27th,
2011
ErikaLAndersen Yes! RT @ProdMgmtTalk: A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZE
with a target market@mikegospe -4:19 PM Jun 27th, 2011
StacyLeidwinger Absolutely!!!! RT @ProdMgmtTalk: Here's the deal: whoever understands the customer best,
wins! @mikegospe -4:19 PM Jun 27th, 2011
brainmates RT @ProdMgmtTalk: Heres the deal: whoever understands the customer best, wins! @mikegospe -4:19
PM Jun 27th, 2011
gander2112 Usually. Execution counts too RT @ProdMgmtTalk: Heres the deal: whoever understands the customer
best, wins!@mikegospe -4:19 PM Jun 27th, 2011
ProdMgmtTalk The resource library on personas, with examples.http://tinyurl.com/4xn3j4d @mikegospe -4:19 PM
Jun 27th, 2011
Jim_Holland Jim Holland I tend to agree, Often its not just the customer you have to understand, its the user
experience & data found in personas
ErikaLAndersen +1 RT @gander2112: Usually. Execution counts too RT @ProdMgmtTalk: Whoever understands the
customer best, wins! @mikegospe -4:20 PM Jun 27th, 2011
cindyfsolomon Welcome @Macmyday @charlieoliver@newlogicusa @campusexplorer @StefanieM @theresepadilla
We're on Q2: using personas -4:20 PM Jun 27th, 2011
brainmates RT @ProdMgmtTalk: The resource library on personas, with examples. http://tinyurl.com/4xn3j4d
@mikegospe -4:20 PM Jun 27th, 2011
charlieoliver @gander2112 @ProdMgmtTalk @mikegospe I guess the assumption is that you can _use_ the
information gathered effectively! -4:20 PM Jun 27th, 2011
ProdMgmtTalk While "execution" does indeed count, if the persona is wrong, the marketing investment will only be
sub-standard -4:21 PM Jun 27th, 2011
brainmates True! RT @charlieoliver: I guess the assumption is that you can _use_ the information gathered
effectively! -4:21 PM Jun 27th, 2011
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8. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ErikaLAndersen Key is developing that empathy. View world as customer actually does, not how you hope they do -
4:21 PM Jun 27th, 2011
rcauvin #prodmgmt is about enabling product decisions informed by market understanding & marketing principles.
#prodmgmt -4:21 PM Jun 27th, 2011
StacyLeidwinger RT @rcauvin: #prodmgmt is about enabling product decisions informed by market understanding &
marketing principles. -4:22 PM Jun 27th, 2011
brainmates Nice RT @rcauvin: #prodmgmt is about enabling product decisions informed by market understanding &
marketing principles. -4:22 PM Jun 27th, 2011
ProdMgmtTalk I've seen 2 many marketing teams waste $ by shifting campaigns 2 often because they don't
understand the persona -4:22 PM Jun 27th, 2011
cindyfsolomon "@rcauvin is like a knight in shining armor - always stepping in to save the day!" says @brainmates on
skype.... -4:22 PM Jun 27th, 2011
gander2112 Indeed - hard 2 fix RT @ProdMgmtTalk: While "exec" does cnt, if the persona is wrong, the mktg
investment will only be sub-std -4:23 PM Jun 27th, 2011
cindyfsolomon Moving on to Q3. What are the most common challenges you confront when developing a positioning
statement for your product? -4:23 PM Jun 27th, 2011
ProdMgmtTalk Yes! RT @brainmates: Nice @rcauvin: #prodmgmt is about enabling prod decisions informed by mkt
understanding & mkting princ -4:23 PM Jun 27th, 2011
ErikaLAndersen Nice! RT @cindyfsolomon: "@rcauvin is like a knight in shining armor - always stepping in to save the
day!" says@brainmates -4:23 PM Jun 27th, 2011
rcauvin VOC is essential input into market understanding &#prodmgmt. Also need to apply strategic marketing
principles. -4:23 PM Jun 27th, 2011
gander2112 Ditto here. But they ply ignorant 2 RT@ProdMgmtTalk: Ive seen 2 many marketing teams waste $ by
shifting campaigns 2 often -4:23 PM Jun 27th, 2011
ProdMgmtTalk RT @rcauvin: VOC is essential input into market understanding & #prodmgmt. Also need to apply
strategic marketing principles. -4:24 PM Jun 27th, 2011
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9. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
johncass RT @brainmates: RT @ProdMgmtTalk: The resource library on personas, with examples.
http://tinyurl.com/4xn3j4d @mikegospe -4:24 PM Jun 27th, 2011
gander2112 A3: Lack of knowledge of "real" customers. Too easy to abstract too far. -4:24 PM Jun 27th, 2011
cindyfsolomon Q3: common challenges on positioning statement: that it get buy in, reflect the entire market oppty &
not just prod/feature -4:24 PM Jun 27th, 2011
ProdMgmtTalk A3: a "positioning statement" that I use is a simple fill in the blanks sentence @mikegospe -4:25 PM
Jun 27th, 2011
gander2112 A3: Haphazard or simplified personas. Not enough knowledge of market. Listening to sales too closely -
4:25 PM Jun 27th, 2011
brainmates @johncass Join us for our weeklyy #prodmgmt chat. This week with @mikegospe -4:25 PM Jun 27th,
2011
ProdMgmtTalk A3: What is a positioning statement? Here’s a proper definition: http://tinyurl.com/67v2keh -4:26
PM Jun 27th, 2011
gander2112 A3: Know your customers' customer -4:26 PM Jun 27th, 2011
cindyfsolomon Welcome @johncass! Our speaker @mikegospetweeting from @prodmgmttalk Today's
Questions: http://on.fb.me/lXVEyX now on Q3 -4:26 PM Jun 27th, 2011
StacyLeidwinger A3: Ensuring it shows bus value – not just where it fits overall cust landscape but what quantifiable
value prod will deliver -4:26 PM Jun 27th, 2011
brainmates RT @ProdMgmtTalk: A3: What is a positioning statement? Here’s a proper
definition: http://tinyurl.com/67v2keh -4:26 PM Jun 27th, 2011
ProdMgmtTalk A3: To (persona), the (product) is the one (category), that (offers benefit), unlike
(competition) @mikegospe -4:26 PM Jun 27th, 2011
ErikaLAndersen Yes! RT @gander2112: A3: Know your customers customer -4:26 PM Jun 27th, 2011
StacyLeidwinger Excellent advice RT @gander2112: A3: Know your customers customer -4:26 PM Jun 27th, 2011
rcauvin A3: Biggest & most important challenge is narrowing the focus. Own 1 word/idea in the mind of
customers #prodmgmt -4:26 PM Jun 27th, 2011
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10. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
cindyfsolomon RT @ProdMgmtTalk: A3: What is a positioning statement? Here’s a proper definition:
http://tinyurl.com/67v2keh -4:26 PM Jun 27th, 2011
Macmyday A3: Making the rest of the business truly understand the product, getting input from stakeholders, getting
accurate cost est's -4:27 PM Jun 27th, 2011
AndreaMoe RT @ProdMgmtTalk: A "persona" is a tool that helps marketers and prod mgrs EMPATHISIZE with a
target market@mikegospe -4:27 PM Jun 27th, 2011
cindyfsolomon RT @ProdMgmtTalk A3: To (persona), the (product) is the one (category), that (offers benefit), unlike
(competition) @mikegospe -4:27 PM Jun 27th, 2011
charlieoliver @ProdMgmtTalk @mikegospe Thank you for sharing that! -4:27 PM Jun 27th, 2011
ProdMgmtTalk Yes! RT @rcauvin: Big & most important challenge is narrowing the focus. Own 1 word/idea in the
mind of customers#prodmgmt -4:27 PM Jun 27th, 2011
cindyfsolomon Welcome @AndreaMoe ! -4:27 PM Jun 27th, 2011
ProdMgmtTalk Insights on positioning: a fun example on “when is a television not a television?”: http://t.co/ckv2Aii
-4:28 PM Jun 27th, 2011
rcauvin A3: Best positioning is rooted in prospect problems determined from VOC but has a single theme tying them
together. #prodmgmt -4:29 PM Jun 27th, 2011
cindyfsolomon Welcome @Travis_Arnold ! http://www.prodmgmttalk.com Quest to be Market Driven Questions:
http://on.fb.me/lXVEyX -4:29 PM Jun 27th, 2011
charlieoliver @gander2112 The corp mission statement? Of who? -4:29 PM Jun 27th, 2011
Macmyday RT @StacyLeidwinger A3: Ensuring it shows bus value – not just cust landscape but what quantifiable
value prod will deliver -4:29 PM Jun 27th, 2011
ProdMgmtTalk A3: Positioning statements r about "Aha!" moments:http://tinyurl.com/43d8v83 @mikegospe -4:29
PM Jun 27th, 2011
brainmates RT @ProdMgmtTalk: A3: Positioning statements r about "Aha!" moments: http://tinyurl.com/43d8v83
@mikegospe -4:30 PM Jun 27th, 2011
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11. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
rcauvin A3: Ries & Trout say: "Create a new product category and be the first or best in it." #prodmgmt -4:30 PM Jun
27th, 2011
StefanieM A3: the more specific the better. too abstract and high level statements are easily ignored -4:30 PM Jun
27th, 2011
gander2112 @charlieoliver Your company. If you let your marcom people own positioning, they fall back to that
(unless they are savvy) -4:30 PM Jun 27th, 2011
ProdMgmtTalk A3: Positioning statements are internal tools used to guide prod decisions. It is not a message to end
customer. -4:30 PM Jun 27th, 2011
brainmates RT @StefanieM: A3: the more specific the better. too abstract and high level statements are easily
ignored -4:30 PM Jun 27th, 2011
cindyfsolomon Moving on to Q4. What best practices do you use to evaluate the power of your positioning
statement? -4:31 PM Jun 27th, 2011
brainmates RT @cindyfsolomon: Moving on to Q4. What best practices do you use to evaluate the power of your
positioning statement? -4:31 PM Jun 27th, 2011
cindyfsolomon I think this is a key question! Q4. What best practices do you use to evaluate the power of your
positioning statement? -4:31 PM Jun 27th, 2011
ProdMgmtTalk A4: A real pos statement example, with evaluation notes. Lessons for application in your company.
http://tinyurl.com/3r977pw -4:31 PM Jun 27th, 2011
gander2112 A4: If the receptionist can grok it, it is good -4:32 PM Jun 27th, 2011
StacyLeidwinger Too funny RT @gander2112: A4: If the receptionist can grok it, it is good -4:32 PM Jun 27th, 2011
ProdMgmtTalk not bad! Everyone needs to grok it! RT@gander2112: A4: If the receptionist can grok it, it is good -
4:32 PM Jun 27th, 2011
Macmyday Too true RT @gander2112 Too much temptation to repeat the corp mission statement. Lack of
imagination and thought. -4:32 PM Jun 27th, 2011
StacyLeidwinger RT Q4. What best practices do you use to evaluate the power of your positioning statement? -4:32
PM Jun 27th, 2011
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12. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
rcauvin A4: Focus, tie-back to compelling prospect problems, attacks competitor's biggest strength, embraces
product weaknesses. -4:33 PM Jun 27th, 2011
charlieoliver @gander2112 Ah, fair point! -4:33 PM Jun 27th, 2011
ProdMgmtTalk Most positioning statements try be "all things to all people" - they are confused, run-on sentences
that only confuse -4:33 PM Jun 27th, 2011
ProdMgmtTalk Yes! @rcauvin: Focus, tie-back to compelling prospect problems, attacks competitors biggest
strength, embraces prod weaknes -4:33 PM Jun 27th, 2011
brainmates RT @ProdMgmtTalk: Most positioning statements try be "all things to all people" - they are run-on
sentences that only confuse -4:33 PM Jun 27th, 2011
StacyLeidwinger A4: Need to deliver meaning in 5 words, use FUBO matrix when developing -4:33 PM Jun 27th,
2011
gander2112 A4: More seriously, if you talk to a gartner or similar, and they "get it" you are golden. They are pretty
good BS detectors -4:34 PM Jun 27th, 2011
cindyfsolomon Positioning Statements in Action! A4: example w/evaluation notes for application in your company.
http://tinyurl.com/3r977pw -4:34 PM Jun 27th, 2011
ProdMgmtTalk A good pos statement is focused on a single persona, their pain points, and relevant differentators -
4:34 PM Jun 27th, 2011
ErikaLAndersen RT @gander2112: A4: More seriously, if you talk to a gartner or similar, and they "get it" you are
golden. Good BS detectors -4:34 PM Jun 27th, 2011
ProdMgmtTalk Part 2: A quick evaluation of a real B2B positioning statement: http://tinyurl.com/5sxqg7f -4:34 PM
Jun 27th, 2011
StacyLeidwinger A4: Eliminate “fluffy” marketing language – use direct wording explaining the business value. -4:35
PM Jun 27th, 2011
ProdMgmtTalk Now, let's talk about customer-ready messaging . . . Q5 -4:35 PM Jun 27th, 2011
cindyfsolomon NOW! Q5. What techniques do you use to create customer-ready messaging? (messages that go
beyond just being feature focussed) -4:35 PM Jun 27th, 2011
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13. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
gander2112 Spot on RT @StacyLeidwinger: A4: Eliminate “fluffy” marketing language – use direct wording explaining
the business value. -4:35 PM Jun 27th, 2011
cindyfsolomon A5: targeting messaging to stakeholder's needs & pain points -4:36 PM Jun 27th, 2011
StacyLeidwinger RT @cindyfsolomon: NOW! Q5. What techniques do you use to create customer-ready messaging?
-4:36 PM Jun 27th, 2011
Macmyday A4: My fav Albert Einstein quote applies here too: "If you can't explain it to a 6-year-old you don't
understand it yourself" -4:37 PM Jun 27th, 2011
ProdMgmtTalk A5: I believe successful mktg is about story telling. The "message box" is a great tool for this.
http://tinyurl.com/3s3ypfr -4:37 PM Jun 27th, 2011
gander2112 A5: Short, meaningful statements. Factual, no opinion. Based on a segment or persona -4:37 PM Jun
27th, 2011
brainmates A5: Addressing problem instead of listing features and benefits -4:37 PM Jun 27th, 2011
ErikaLAndersen RT @gander2112: A5: Short, meaningful statements. Factual, no opinion. Based on a segment or
persona -4:37 PM Jun 27th, 2011
ErikaLAndersen RT @brainmates: A5: Addressing problem instead of listing features and benefits -4:37 PM Jun 27th,
2011
gander2112 A5: I often will go back to diagramming sentences to remove extraneous fluff marcom will lard in -4:38
PM Jun 27th, 2011
ProdMgmtTalk Most companies push "buy now" messages to the point where they are yelling at customers. Instead,
story telling works better -4:38 PM Jun 27th, 2011
StacyLeidwinger A5: Focus on valid business drivers and mapping positioning to how you resolve these -4:38 PM Jun
27th, 2011
Macmyday A4: Does it answer a customer need and how? -4:38 PM Jun 27th, 2011
gander2112 Totally agree. RT @ProdMgmtTalk: Most companies push "buy now" messages Instead, story telling
works better -4:38 PM Jun 27th, 2011
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14. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
rcauvin A5: Rank prospect problems; find focused theme that ties high-priority ones together & differentiates from
competition. -4:38 PM Jun 27th, 2011
StacyLeidwinger We start with 200, 50, 25 then 5 word statements RT @gander2112: A5: Short, meaningful
statements. -4:38 PM Jun 27th, 2011
ProdMgmtTalk A5: A word about messaging, and a graphic for mkters trying to break into new
markets.http://tinyurl.com/yznnxeb @mikegospe -4:38 PM Jun 27th, 2011
ProdMgmtTalk It must! RT @Macmyday: A4: Does it answer a customer need and how? -4:39 PM Jun 27th, 2011
gander2112 A5: Remember that the message may need a few different versions to resonate with diff decision
makers too. one size aint enuf -4:39 PM Jun 27th, 2011
cindyfsolomon A5: This is what social media/direct marketers need to learn from us: messaging tht makes a
difference at right time/place -4:39 PM Jun 27th, 2011
rcauvin A5: Compose a "mindshare map" that carves out the competitive landscape in the mind of the customer.
#prodmgmt -4:39 PM Jun 27th, 2011
StacyLeidwinger RT @rcauvin: A5: Compose a "mindshare map" that carves out the competitive landscape in the
mind of the customer. #prodmgmt -4:40 PM Jun 27th, 2011
ProdMgmtTalk Customers go out of there way to AVOID the sales rep. Our messages must be "findable" in a world
we no longer control -4:40 PM Jun 27th, 2011
bigyahu RT @brainmates: RT @ProdMgmtTalk: A3: Positioning statements r about "Aha!"
moments: http://tinyurl.com/43d8v83@mikegospe -4:40 PM Jun 27th, 2011
gander2112 @cindyfsolomon you mean spamming me when I mention my iPad is a #fail? -4:40 PM Jun 27th, 2011
cindyfsolomon RT @rcauvin: A5: Compose "mindshare map" carves out competitive landscape in mind of the
customer. #prodmgmt -4:40 PM Jun 27th, 2011
ProdMgmtTalk Yes! RT @gander2112: A5: the message may need a few versions to resonate with diff decision
makers too. one size aint enuf -4:40 PM Jun 27th, 2011
StacyLeidwinger LOL! RT @gander2112: @cindyfsolomon you mean spamming me when I mention my iPad is
a #fail? -4:40 PM Jun 27th, 2011
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15. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ErikaLAndersen RT @StacyLeidwinger: RT @rcauvin: A5: Compose "mindshare map" that carves out the compet
landscape in the mind of customer. -4:41 PM Jun 27th, 2011
rcauvin A5: Ries & Trout say positioning is a battle for the mind. Understand the "territory" that you can capture &
defend. -4:41 PM Jun 27th, 2011
brainmates I like @mikegospe answer of story telling. Too often we forget. Perhaps we can forget abt competitors if
story is captivating -4:41 PM Jun 27th, 2011
cindyfsolomon Welcome @bigyahu on Q5. What techniques to create messages that go beyond just being feature
focussed?http://on.fb.me/lXVEyX -4:41 PM Jun 27th, 2011
gander2112 A5: The message will be different to different segments too. Don't get fixated on your clever positioning
-4:41 PM Jun 27th, 2011
ProdMgmtTalk A5: A cheat-sheet for mapping mrcm objectives to the buying & sales processes. Tool for B2B mktrs.
http://tinyurl.com/25lupfc -4:42 PM Jun 27th, 2011
StefanieM Stefanie Mainwaring @prodmgmttalk: What's your take on competitive depositioning statements?
StacyLeidwinger So true RT @gander2112: A5: Don't get fixated on your clever positioning -4:42 PM Jun 27th, 2011
gander2112 A5: If it fails, re-spin, and re-target. There is no wrong answer -4:42 PM Jun 27th, 2011
ProdMgmtTalk A5: Yes, different personas will need different messages focused on addressing their needs -4:42 PM
Jun 27th, 2011
johncass @ProdMgmtTalk agreed has to be different messages depending on the persona
cindyfsolomon RT @ProdMgmtTalk: A5: For mapping mrcm objectives to buying & sales processes; Tool for B2B
mktrs http://tinyurl.com/25lupfc -4:43 PM Jun 27th, 2011
rcauvin @gander2112 Too complicated. Unfortunately, a brand usually can stand for only 1 thing in the marketplace.
#prodmgmt -4:43 PM Jun 27th, 2011
Macmyday @ProdMgmtTalk Certainly it has to. My question was the answer;) -4:43 PM Jun 27th, 2011
Macmyday @ProdMgmtTalk Certainly it has to. My question was the answer;) -4:43 PM Jun 27th, 2011
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16. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ProdMgmtTalk The POSITIONING statement is the theme or central thread. The MESSAGE BOX is the words to use
with customers -4:43 PM Jun 27th, 2011
gander2112 @rcauvin I had a product with different position for automotive, medical device, and semiconductor. 1
pos statement would fail -4:44 PM Jun 27th, 2011
brainmates RT @ProdMgmtTalk: The POSITIONING statement is the theme or central thread. The MESSAGE BOX is
the words to use with customers -4:44 PM Jun 27th, 2011
rcauvin @gander2112 Should have created separate brands. Each brand has different positioning. #prodmgmt -4:44
PM Jun 27th, 2011
gander2112 @rcauvin Their values, and needs were orthogonal -4:44 PM Jun 27th, 2011
cindyfsolomon Part 1: Q6. Successful marketing requires sacrifice in not addressing all markets at the same time. -
4:44 PM Jun 27th, 2011
cindyfsolomon Part 2: Q6 How effective is your organization in prioritizing market segments, use cases, features and
benefits? -4:45 PM Jun 27th, 2011
gander2112 @rcauvin Tried multiple brands. Failed. Orig. brand had high value that mapped diff mkts -4:45 PM Jun
27th, 2011
brainmates Q6: Many companies say they do it well but many simply focus on features which they apply to ALL
segments -4:46 PM Jun 27th, 2011
gander2112 A6.1: Yep, hardest lesson for a GM/VP to learn. When to walk away. Otherwise, U become sales focused
-4:46 PM Jun 27th, 2011
StacyLeidwinger A6: Orgs must do this well - especially smaller orgs. PM need to focus & also help qualify where sales
spends their time -4:47 PM Jun 27th, 2011
gander2112 Amen. Too many examples of this. RT @brainmates: Q6: Many companies say they do it well ... -4:47
PM Jun 27th, 2011
rcauvin @gander2112 This is bread & butter Ries material. Seehttp://bit.ly/eyW63v. #prodmgmt -4:47 PM Jun 27th,
2011
gander2112 Very true. Training sales is key RT @StacyLeidwinger: A6: PM need to focus & also help qualify where
sales spends their time -4:48 PM Jun 27th, 2011
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17. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
cindyfsolomon @mikegospe @prodmgmttalk "Personas, Positioning, & Messaging to help marketing teams critique
work" http://tinyurl.com/2dcq5mx -4:48 PM Jun 27th, 2011
StacyLeidwinger A6: As an org we're very focused on solution sales – from how we build, sell and support our
product -4:48 PM Jun 27th, 2011
cindyfsolomon @rcauvin @gander2112 AMEN from @mikegospe@prodmgmttalk (overloaded on tweets right now)
-4:49 PM Jun 27th, 2011
gander2112 @rcauvin one day I will tell you about the company I worked for that pulled this off. Bad choices early,
but it worked -4:49 PM Jun 27th, 2011
StacyLeidwinger A6: A key thing orgs need to grasp is that it isn’t about having a lot of activity but the RIGHT activity
-4:49 PM Jun 27th, 2011
ErikaLAndersen RT @StacyLeidwinger: A6: A key thing orgs need to grasp is that it isn’t about having a lot of activity
but the RIGHT activity -4:50 PM Jun 27th, 2011
charlieoliver @cindyfsolomon Fantastic insight on Q6! RT @cindyfsolomon A6.1 http://bit.ly/k8ZbG5 A6.2
http://bit.ly/kapNL0 -4:50 PM Jun 27th, 2011
gander2112 A6.2: I wouls say so so. PM is good with it, but sales has a pipeline to sr. mgmt, and gets their way. Leads
to 2 much tactcl -4:50 PM Jun 27th, 2011
brainmates True! RT @StacyLeidwinger: A key thing org need to grasp is that it isn’t about having lot of activity but
the RIGHT activity -4:50 PM Jun 27th, 2011
rcauvin @gander2112 Sounds good. Would love to hear the story. #prodmgmt -4:51 PM Jun 27th, 2011
StacyLeidwinger A6: Don’t spend/waste cycles on what is not your core competence –someone will be better than
you. -4:51 PM Jun 27th, 2011
cindyfsolomon @mikegospe 's new book of templates & techniques on personas, positioning & messaging
http://amzn.to/mPiaFd -4:51 PM Jun 27th, 2011
rcauvin RT @StacyLeidwinger: A6: Don’t spend/waste cycles on what is not your core competence –someone will be
better than you. -4:51 PM Jun 27th, 2011
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18. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
ErikaLAndersen yes! RT @StacyLeidwinger: A6: Don’t spend/waste cycles on what is not your core competence –
someone will be better than you. -4:52 PM Jun 27th, 2011
cindyfsolomon @mikegospe says to @brainmates "more is not better" activity -4:52 PM Jun 27th, 2011
brainmates @mikegospe says more does not equal better -4:52 PM Jun 27th, 2011
gander2112 A6: Learn to say no, mean it, and walk away, regrdless of how many benjamins are waved at you. If it
ain't your core, sty awy -4:52 PM Jun 27th, 2011
cindyfsolomon A perspective on voice-of-the-market programs and how marketers can/should own the "high
ground."http://tinyurl.com/yhk4bc2 -4:53 PM Jun 27th, 2011
rcauvin RT @gander2112: A6: Say no, mean it, & walk away, regrdless of how many benjamins waved at u If it ain't ur
core, sty awy -4:53 PM Jun 27th, 2011
ErikaLAndersen RT @gander2112: A6: Learn to say no, mean it, and walk away, regrdless of benjamins waved. If it
aint your core, sty awy -4:54 PM Jun 27th, 2011
brainmates Check out @mikegospe - The Marketing High Ground - contains tools and tips abt what we have
discussed today -4:54 PM Jun 27th, 2011
cindyfsolomon All @mikegospe URLs & book "Marketing High Ground" answers these questions & more
http://amzn.to/mPiaFd -4:54 PM Jun 27th, 2011
ProdMgmtTalk For more on personas, positioning, messaging best practices: check out new blog:
http://marketinghighground.wordpress.com -4:55 PM Jun 27th, 2011
gander2112 A6: As a marketeer, it can be difficult to hold to discipline. It is why you need market authority, and a
seat at the table -4:55 PM Jun 27th, 2011
rcauvin RT @brainmates: Check out @mikegospe - The Marketing High Ground - contains tools and tips abt what we
have discussed today -4:55 PM Jun 27th, 2011
StacyLeidwinger A6: Focus on your core and dont stray too far unless you are ready to expand market reach. -4:55
PM Jun 27th, 2011
gander2112 A6: 1st time you win a battle with engineering (data high road, not pissing match), you will have trust,
and ability to succd -4:56 PM Jun 27th, 2011
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19. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
cindyfsolomon NOTE: Global Product Management Talk off next week for July 4 USA Holiday. Join us July 11 with
Lance Knight of @Accept360 -4:57 PM Jun 27th, 2011
ProdMgmtTalk Yes. @gander2112 A6: when mkters respond as a "cust advocate" they stand a better chance of
debating engineering successfully -4:57 PM Jun 27th, 2011
ProdMgmtTalk Thank you everyone for a fabulous session! I enjoyed your tweets. -4:58 PM Jun 27th, 2011
cindyfsolomon Thank you everyone for today's talk - unedited transcript will be posted in next hour - please blog
your insights & tweet us! -4:58 PM Jun 27th, 2011
ErikaLAndersen RT @gander2112: A6: 1st time you win battle w/ engng (data high road, not pissing match), you'll
have trust & ability to succd -4:58 PM Jun 27th, 2011
ProdMgmtTalk Keep on leading your companies and clients to the marketing high ground! @mikegospe -4:58 PM
Jun 27th, 2011
brainmates Women in #prodmgmt - step up & take the challenge. Lead a talk on #prodmgmt on twitter. We have not
had women speak yet.. -4:58 PM Jun 27th, 2011
gander2112 Thanks so much! GReat times! -4:58 PM Jun 27th, 2011
rcauvin Really enjoyed the w/ folks like@gander2112, @ErikaLAndersen, @StacyLeidwinger, @brainmates,
& @cindyfsolomon. #prodmgmt -4:59 PM Jun 27th, 2011
gander2112 Fabulous conversations that I have missed greatly (due to travel) -4:59 PM Jun 27th, 2011
cindyfsolomon Thank you Mike Gospe @mikegospe tweeting from @prodmgmttalk today for overcoming tweeting
tech obstacles & rich content -4:59 PM Jun 27th, 2011
brainmates Have a good 4th of July holiday next week guys! -4:59 PM Jun 27th, 2011
johncass @ProdMgmtTalk thanks for running great -4:59 PM Jun 27th, 2011
StefanieM Great insights at today's . thanks to Everyone! -4:59 PM Jun 27th, 2011
charlieoliver @mikegospe @rcauvin @gander2112 @ErikaLAndersen@StacyLeidwinger @brainmates @cindyfsolom
on Thank you all! -5:00 PM Jun 27th, 2011
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20. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
StacyLeidwinger TY! Always love your wisdom nuggets @rcauvin @gander2112 @ErikaLAndersen @brainmates
@cindyfsolomon -5:00 PM Jun 27th, 2011
rcauvin Thanks a bunch to @mikegospe for seeding the conversation & for his expertise. #prodmgmt -5:00 PM Jun
27th, 2011
ErikaLAndersen Agreed RT @rcauvin: Really enjoyed the w/ folks like @gander2112, @StacyLeidwinger,
@brainmates & @cindyfsolomon -5:00 PM Jun 27th, 2011
StacyLeidwinger Indeed! RT @rcauvin: Thanks a bunch to@mikegospe for seeding the conversation & for his
expertise. #prodmgmt -5:00 PM Jun 27th, 2011
cindyfsolomon Please like Global Management Talk on FB to stay updated with news http://on.fb.me/kQF1dY -5:00
PM Jun 27th, 2011
brainmates @rcauvin: @mikegospe says thank you very much! -5:01 PM Jun 27th, 2011
ErikaLAndersen RT @StacyLeidwinger: Indeed! RT @rcauvin: Thanks a bunch to @mikegospe for seeding the
conversation & for his expertise. -5:01 PM Jun 27th, 2011
cindyfsolomon Mike Gospe says "Thank you very much!" to@rcauvin and everyone! -5:01 PM Jun 27th, 2011
cindyfsolomon Please blog about today's talk to be repostedhttp://www.prodmgmttalk.com -5:02 PM Jun 27th,
2011
cindyfsolomon Please Join LinkedIn grouphttp://linkd.in/jRmwRx Follow company:http://linkd.in/e3JmDn -5:02 PM
Jun 27th, 2011
cindyfsolomon Subscribe to newsletter for ebook launch:http://bit.ly/gHIWcO -5:03 PM Jun 27th, 2011
kate_mcgoey @rcauvin @gander2112 @ErikaLAndersen@StacyLeidwinger @brainmates @cindyfsolomon enjoyed
watching your tweets. good stuff! thx -5:09 PM Jun 27th, 2011
cindyfsolomon Thank you everyone! Have a great 2 weeks - please visit the site to keep up on background info
http://www.prodmgmttalk.com -5:10 PM Jun 27th, 2011
cindyfsolomon Request for Sequel blog posts for today! Here's Prequel to The Quest To Be Market-driven with Mike
Gospe http://bit.ly/jZ9ISc -5:17 PM Jun 27th, 2011
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21. Transcript from June 27/28, 2011
The Quest to be Market-driven: What product managers and product marketers
need to do to become the customers’ advocate
Global Product Management Talk with Mike Gospe
http://www.prodmgmttalk Subscribe: http://bit.ly/ouZN8J FB: http://on.fb.me/kQF1dY
JessicaK RT @ProdMgmtTalk: While "execution" does indeed count, if the persona is wrong, the marketing
investment will only be sub-standard -5:18 PM Jun 27th, 2011
cindyfsolomon Today's unedited transcript: June 27 Transcript cleaning http://bit.ly/jeSKJh (scroll to bottom up and
read up) -5:22 PM Jun 27th, 2011
gander2112 Glad to see familiar and NEW faces @prodmgmttalk. Great time was had by all!
stempm Irina Menn RT @ProdMgmtTalk: A word about messaging and a graphic for mkters trying to break into new
markets. tinyurl.com/yznnxeb @mikegospe #prodmktg
StefanieM Great insights at today's #prodmgmttalk. thanks to Everyone!
cindyfsolomon @Jim_Holland Didn't see your tweets in the stream! Here's how to get indexed by twitter
http://t.co/ljBKFEL -5:28 PM Jun 27th, 2011
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