1. MOBILITY TAKES FLIGHT
IN THE AIR TRANSPORT
INDUSTRY
Mobile Monday
6 May 2013
By: Dominique El Bez
Director, Messaging & Mobility Solution Line

2. AIRLINES
GOVERNMENTS
GLOBAL
DISTRIBUTION
SYSTEMS
AIRPORTS
AEROSPACE
INTERNATIONAL
ORGANIZATIONS
AIR
CARGO
WHO WE ARE
We are the specialists in air transport
communications and IT services
We’re focused on helping our customers’
businesses perform as effectively as possible.
AIR
NAVIGATION
SERVICE
PROVIDERS
AIRCRAFT
& AIRFRAME
MAKERS

3. OUR PEOPLE & PRESENCE
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4. OUR PORTFOLIO
The broadest portfolio for air transport
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5. SURVEYS & REPORTS
Airline IT Trends
Survey
Airport IT Trends
Survey
Baggage
report
Passenger
Self-Service
Survey
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6. BY 2015 MOST AIRLINES & AIRPORTS WILL
LEVERAGE MOBILE FOR COMMERCE
6
Source: Airline/Airport IT Trends survey 2012
Promotion Sales
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7. BY 2015 MOBILE WILL BE THE PRIMARY
CHANNEL FOR PASSENGER INTERACTION
7
Passenger InteractionSelf Service
Pax Process Customer Services
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8. PASSENGERS WELCOME MOBILE
EVERYWHERE BUT HAVE PRIORITIES
8
Bag ClaimTransferBoardingDwell TimeSecurityBag DropCheck InBooking
Baggage
Transfer
Boarding
Boarding
Mobile Commerce
Informational
AccessTransactional
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9. 75% OF AIRLINES & AIRPORTS ARE
PLANNING TO INVEST IN MORE APPS
FUNCTIONALITY
9
Complaints
handling
12%
61%
15%
59%
Flight Status
Notification
10%
68%
Missing
Baggage
Comms
Airport Status
Updates
Airport
Directions &
Maps
9%
58%
Flight
Rebooking
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10. THE MARKET SINCE 2011
• For many years we could see ruggedized devices
in use across the ATI (esp. Baggage, Cargo and
Ground Ops)
• The mobile revolution started with the deployment
of mobile services onto passengers’ own device
(mobile phone check-in, etc.)
• Gartner reports that Mobile Technology is in the
Top 2 priorities for CIO in the Transport Industry
• 36% of airlines reported “mobile device based
services for staff” as a major IT investment
programme as per the 2011 Airline IT Trends Survey.
• An additional 36% expressed the ambition to enter
into Pilot / R&D mode
Workforce mobility is now strategic
Example:
Major US Carrier
Mobility 5 Year Strategy
• Migrate all remote
connections to mobile 4G
• Move from rugged devices to
consumer based devices
• Wide-scale rollout of tablets
to replace PCs and Laptops
• Already using EFB on iPad
across their fleet
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11. THE MARKET SINCE 2011
Mobile deployment has been highly visible
11
Cabin Flight Deck Entertainment Airport
Source: Public &
Press Announcements
2012
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12. THE MARKET SINCE 2011
Device
• Move from Ruggedized to Consumer – especially in passenger facing roles
• Tablet adoption driven by Crew, EFB, supervisor and passenger facing
processes
• Bring Your Own Device (BYOD) remains limited for operational use cases
Network & Connectivity
• 3G is seen as primary communication option
• Airport Wi-Fi is see complex and difficult to manage for airlines
• Limited 4G (specifically LTE). Only starting.
Application
• New apps. Real move from paper to digital .
• Application owners already developing new - mobile specific - apps
3 dimensional equation in a very fast changing
environment
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13. MRO Cabin
Crew
EFB
Incubation Take-offChallenge
IFE
Ground
handling
Cargo
handling
Bag Mgmt
Resource
Mgmt
Freight
tracking
Tablets are being integrated into
an increasing number of Air Transport Processes
Global
Roaming
Pax
Assist
THE MARKET SINCE 2011
Where & What
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14. THE DNA OF ATI MOBILITY
14
Device and Device
Management
Network and
Connectivity
Application and App
Management
3G Wi-Fi
Tablets for Crew
Tablets for Pilots
Device Sourcing
Device Management
Support
Global 3G Services
Airport Wi-FI
QAR Connections
Connection Manager
Business Grade
Crew Specific Apps
App Integration
App Management
App Staging
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SITA’s ambition & value proposition

15. CASE STUDY
Pilot E-Documentation
THE BUSINESS
PRIORITY
Air France needed global
mobile access to their
eDocumentation application
THE CHALLENGE
Support for 4,500 iPads
Including Preparation
Configuration Deployment
Support and Delivery
THE SOLUTION
SITA manages the complete
rollout and support for all of
Air France’s pilot iPads
Stock management
Device Enrolment
Local On-site Support
Remote Troubleshooting
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16. CASE STUDY:
Ground Operations
THE BUSINESS PRIORITY
easyJet needed consistent and
secure access to their
mobile boarding application
(HALO Project)
THE CHALLENGE
Complexity to handle
connectivity at over 130 Airports
Cost Effectively
THE SOLUTION
SITA provided a single
managed mobile solution
which included support,
connectivity and sourcing.

17. MOBILITY MOVES INTO THE CABIN
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DEMO

18. THANK YOU
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