Telegraph Media Group (UK) – A Year with the iPad
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Tim Rowell, Director of Mobile Product Development How the Telegraph’s iPad product development has evolved over the last 12 months culminating in the recent launch of Telegraph for IPad v2.0. Tim flew over from London to give an insight into the decision-making process and the customer research that led to The Telegraph’s first paid for iPad product.
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Telegraph Media Group (UK) – A Year with the iPad
- 3. January 2010
- 5. Telegraph for iPad v1 Sept 2010
- 9. 70,000 individual users in April
- 10. Average user used the app 7-10 times a month
- 11. Weekends are more popular than weekdays
- 12. Peaks at 7am and after 9pm
- 13. 60,000 gave us their data
- 14. Who are the users? Age
- 20. Thank you
Notas del editor
- Differences of opinion“We have to be on the device, regardless of cost”“It must be live breaking news content”“We should deliver the newspaper on the iPad, produce a page turner”“We need interactive advertising & video advertising”“It must be a paid-for product with a monthly subscription”“The costs of production should be small”
- FreeOnce a day editionSeven days a weekA selection of contentSimple to usePrint content not web/SEO’d contentOptional data capture
- 70% UK
- 11,000 per day
- This is not a substitute for a print product, it complements print readership
- 70% UK
- This is content that is 24 hours old.
- Name, Email, Age, Gender, Location
- Average age 4752% are regular Telegraph paper readers30% had no relationship with us before31% are print subscribersAffluent, middle class
- Name, Email, Age, Gender, Location
- Oldest user was 94 and loved it but wanted the text size to be a bit bigger
- Letters page, obituaries, journalists identity, Couldn’t really be further away from the original concept