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Vol. 2010,[object Object],IWOMCATEGORY OVERVIEW,[object Object],2010年更新版,[object Object],行业网络口碑概览,[object Object],NOTEBOOK CATEGORY OVERVIEW,[object Object],An IWOM Category Overview Report focused on Notebook in China: your guide to Notebook consumer insight and digital intelligence from Internet Word of Mouth (IWOM),[object Object],© 2010  CIC,[object Object]
Table of Contents,[object Object],Introduction ,[object Object],Part One: 	China IWOM Introduction ,[object Object],Part Two: 	6 Areas of notebook IWOM Insights,[object Object],[object Object]
Consumer INSIGHT from Product Talk
Digital  Expression culture for Marketing INSPIRATION
Social Media Application and E-community ENGAGEMENT
Case sharing of Digital Marketing EXECUTION
Brand IWOM Reputation EVALUATIONPart Three:  CIC IWOM Research Methodology,[object Object],Appendix: About CIC,[object Object]
6 AREAS OF IWOM INSIGHT,[object Object],营销管理需要研究,分析,借鉴网络口碑和网络社区文化,[object Object],Reshaping the Relationship between Brands and Consumers ,[object Object],激发营销创意,[object Object],参与网络社区互动,[object Object],Marketing team / advertising agency,[object Object],Digital  PR/ ,[object Object],Digital / Media agency,[object Object],消费者研究与产品反馈,[object Object],营销活动执行与反馈,[object Object],Consumer insight /,[object Object],Marketing research/R&D,[object Object],Marketing dept./,[object Object],Digital marketing agency,[object Object],Business intelligence /,[object Object],Strategy planning,[object Object],PR / Brand team,[object Object],品牌网络声誉评估,[object Object],行业与竞争情报分析,[object Object]
What?,[object Object],Know the facts,[object Object],[object Object]
What makes them popular?
What fuels the buzz?,[object Object]
FACTORS THAT DRIVE NOTEBOOK IWOM,[object Object],Offline drivers - price adjustments, new product launches and crisis.,[object Object],Price Adjustment,[object Object],New Product Launch,[object Object],Crisis,[object Object],戴尔Latitude D620一开机就屏幕闪动,图像出现色块模糊,原来是NV的显卡,马上想到显卡门事件 (link),[object Object],Once powered on, Dell Latitude D620 has a blinking screen and blurred shades of images. I saw it uses a NVIDIA graphic card and I immediately thought of the previous video card incidents.,[object Object],我的3803终于加入到“显卡门”了!强烈要求HP召回 (link),[object Object],My 3830 is now officially part of “graphics card incident” !  I demand a recall by HP,[object Object],神舟小本又开始降价了,山寨本本看样子难活了(link),[object Object],Hasee is cutting prices on notebooks again, it looks like that’s it for the cheap fakes.,[object Object],等了这么长时间dell xps 1340 终于降价啦 (link),[object Object],After a long wait prices on Dell xps1340 have  finally dropped,[object Object],哎。。026买不到了。。只是想知道985到底屏幕和电池提升了多少。。(link),[object Object],Sigh..026 has been discontinued.. I’d like to know what upgrades have been brought to 985’s screen and battery,[object Object],感觉这次新款上来之后,15吋的电脑反而把旧款的电脑显得性价比更好了(link),[object Object],With the new models released, 15’’ notebooks make the cost-performance ratio of older models seem better.  ,[object Object]
Who & Where?,[object Object],Meet the protagonists,[object Object],[object Object]

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