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Maximising Your Sales and Building ,[object Object],Your Reputation Through Social Media,[object Object],Jeremy Spiller May 2011,[object Object]
Do you remember this…,[object Object],Only 3 channels?,[object Object]
and these?,[object Object],…when it was raining,[object Object]
And even these?,[object Object]
Then along came this…,[object Object],The Web ,[object Object]
And then this lot arrived…,[object Object]
It’s all changing all the time,[object Object]
When it comes to social media…,[object Object],Which ones?,[object Object],When?,[object Object],Why?,[object Object],Who?,[object Object],What if?,[object Object],What?,[object Object]
And there’s lots of stats,[object Object]
Half a billion blah blah blah…,[object Object]
And lots of ‘gurus’, ‘experts’, ‘mavens’…,[object Object]
really,[object Object],But what does it all mean to you and me?,[object Object]
The concept,[object Object]
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
The Dunbar Principle,[object Object],150,[object Object],22,500,[object Object],social media drives this,[object Object]
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Why bother…?,[object Object]
Marketing Effectiveness,[object Object]
Marketing Effectiveness,[object Object],Source: Forrester Research,[object Object]
It’s about MUCH more than prospective customers…,[object Object]
Such as…,[object Object],Influencers,[object Object],Referrers,[object Object],Journalists,[object Object],informers,[object Object]
Find your listening posts,[object Object]
But there are others,[object Object]
How do we find them?,[object Object]
Use…,[object Object],Search,[object Object],Alerts,[object Object]
Ask,[object Object]
Tweetdeck,[object Object],Hootsuite,[object Object]
Have a plan,[object Object]
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Measure,[object Object]
You need a toolbox,[object Object]
Gadgets and apps,[object Object]
IDs and profiles,[object Object]
You need the right people,[object Object]
Hubs and Spokes,[object Object]
41,[object Object],A Hub?,[object Object]
Could be Facebook Pages,[object Object]
Could be a blog,[object Object]
Could be a web site,[object Object]
Could be a LinkedIn Group,[object Object]
The content must be good,[object Object]
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Social objects; issues are best,[object Object]
Think User Generated Content (UGC),[object Object]
Arriving soon near you…,[object Object]
Sign up page,[object Object],Email,[object Object]
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Fastest growing gym chain in ,[object Object],the UK,[object Object]
But does it work for B2B?,[object Object]
Yes,[object Object]
Amex Express OPEN,[object Object]
Amex Express OPEN has increased unique visitors over the past year to nearly 2 million ,[object Object]
And there is…,[object Object]
Do you use LinkedIn?,[object Object]
Have you completed your profile,[object Object]
Join Groups,[object Object]
And be active,[object Object]
CIM Groups,[object Object]
Online Marketing Excellence,[object Object]
Grow relevant followers,[object Object],Business card,[object Object],Website,[object Object],Email signature,[object Object],Events,[object Object],Collateral,[object Object]
Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
Measure and track ROI,[object Object]
Reputation and topics of interest,[object Object]
Analytics,[object Object]
If you want to pay to monitor and measure,[object Object],Brandwatch,[object Object],Radian6,[object Object]
Or if you don’t…,[object Object]
So to sum up…,[object Object],It’s about more than prospective customers,[object Object],Plan your strategy and set objectives then…,[object Object],Find your listening posts,[object Object],Sort out your toolbox,[object Object],Think Hub and Spoke,[object Object],Create the best content you can for your Hub,[object Object],Engage and be active ie DO IT,[object Object],Measure and monitor,[object Object]
And you will surely go from this to this,[object Object]
Thankyou and Questions,[object Object]
If you’d like a copy of the digest ,[object Object],of the Forrester report…,[object Object]
White Hat Media,[object Object],info@whitehatmedia.com,[object Object],www.whitehatmedia.com,[object Object],01273 704771,[object Object],To follow us on Twitter http://www.twitter.com/whitehatmedia,[object Object],My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller,[object Object]

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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011

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Notas del editor

  1. Which social media sites?When should you work them and how often?Why?Who should do the work?What should they do or say?What if people say nasty stuff about us?
  2. Half a billion people are on FacebookI’ll tell you a secret, 5% of them are probably dead24 hours of video is uploaded to YouTube every minuteBut so what?
  3. Parrots
  4. Apes
  5. Fifi TrixibellDuncanDisorderlyCyber Squatting
  6. BlogVideosIdea Hub