Social media & online pr

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Social Media and Online PR presentation from Rob Welsby, Further Search Marketing as presented at the CIM Essex Digital Marketing Bootcamp Event May 2010

Tecnología Empresariales

Social Media & Online PR www.further.co.uk

www.further.co.uk 80% of UK internet users visit social networking websites.

www.further.co.uk Results: $6,500,000 in sales (2 years)

www.further.co.uk Lesson 1 Listen to, and engage with customers

www.further.co.uk Lesson 2 Understand your tools and train your staff

www.further.co.uk Lesson 3 Turn negatives into positives, you can’t ignore criticism online!

www.further.co.uk Results: TV, Bookings, 7k Followers

www.further.co.uk Lesson 4 Harness social media to achieve real world, measurable results

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