Remote sensing –Beyond images Mexico 14-15 December 2013 The workshop was organized by CIMMYT Global Conservation Agriculture Program (GCAP) and funded by the Bill & Melinda Gates Foundation (BMGF), the Mexican Secretariat of Agriculture, Livestock, Rural Development, Fisheries and Food (SAGARPA), the International Maize and Wheat Improvement Center (CIMMYT), CGIAR Research Program on Maize, the Cereal System Initiative for South Asia (CSISA) and the Sustainable Modernization of the Traditional Agriculture (MasAgro)

1. Business Model Canvas
Urs Schulthess
Maria Tattaris

3. Example Case Study
Greensat

4. Value Propositions
Problems::
•
Poor grain quality
Needs::
•
Nitrogen
recommendation
Value to
customer::
•
•
Products::
•
On-line nitrogen
management tool
•
Time saver
Increased
efficiency
Equal access to all
(free)
What Value do we deliver to the
customer?
Which one of our customer’s problems
are we helping to solve?
What bundles of products and services
are we offering to each customer
segment?
Which customer needs are we satisfying

5. Customer Segments
Customers::
•
•
•
Farmers
Crop consultants
Grain marketing
co-op
Most important
Customer::
•
•
Farmers
Crop consultants
For whom are we creating value?
Who are our most important
customers?

6. Key Partners
Key Partners:
•
•
•
Activities:
•
•
Key Suppliers:
SIAP
CIMMYT
Grain
Marketing
Co-op
Training
INIFAP
•
•
•
SIAP
CIMMYT
MASAGRO
SAGARPA
Resources:
•
NDVI map
Who are our Key Partners?
Who are our Key Suppliers
Which Key Resources are we acquiring
from partners?
Which Key Activities do partners perform?

7. Key Activities
Distribution
channels:
•
Activities:
•
•
Timely NDVI
map
On-line N rate
calculator
On-line
What Key Activities do our Value
Propositions require?
Our Distribution Channels?
Customer relationships?
Revenue streams?

8. Key Resources
What Key Resources do our Value
Propositions require?
Our Distribution Channels?
Customer relationships?
Revenue streams?
Required
resources:
•
internet

9. Channels
Through which channels do our
customer segments want to be reache
How are we reaching them now?
How are our channels integrated?
Which ones work best?
Which ones are most cost efficient?
How are we integrating them with
How are we
reaching
customers?::
•
•
On-line
Extensions
through farmer
leaders