Maximising your sales and building your reputation through social media
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Maximising your sales and building your reputation through social media, CIM Essex, Social Media Marketing Boot Camp, 12th May 2011
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Maximising your sales and building your reputation through social media
- 1. Maximising Your Sales and Building Your Reputation Through Social Media Jeremy Spiller May 2011
- 2. Do you remember this… Only 3 channels?
- 3. and these? …when it was raining
- 5. Then along came this… The Web
- 6. And then this lot arrived…
- 7. It’s all changing all the time
- 8. When it comes to social media… Which ones? When? Why? Who? What? What if?
- 9. And there’s lots of stats
- 10. Half a billion blah blah blah…
- 11. And lots of ‘gurus’, ‘experts’, ‘mavens’…
- 12. really But what does it all mean to you and me?
- 13. The concept
- 20. The Dunbar Principle 150 22,500 social media drives this
- 22. Why bother…?
- 24. Marketing Effectiveness Source: Forrester Research
- 25. It’s about MUCH more than prospective customers…
- 26. Such as… Referrers Influencers Journalists informers
- 27. Find your listening posts
- 28. But there are others
- 29. How do we find them?
- 30. Use… Search Alerts
- 31. Ask
- 33. Have a plan
- 35. Measure
- 36. You need a toolbox
- 37. Gadgets and apps
- 38. IDs and profiles
- 39. You need the right people
- 40. Hubs and Spokes
- 41. A Hub? 41
- 42. Could be Facebook Pages
- 43. Could be a blog
- 44. Could be a web site
- 45. Could be a LinkedIn Group
- 46. The content must be good
- 50. Social objects; issues are best
- 51. Think User Generated Content (UGC)
- 52. Arriving soon near you…
- 55. guildford gym 1 gym guildford 1 gym hounslow 1 gym leicester 1 gym liverpool 1 gym manchester 1 Fastest growing gym chain in the UK
- 56. But does it work for B2B?
- 57. Yes
- 59. Amex Express OPEN has increased unique visitors over the past year to nearly 2 million
- 60. And there is…
- 61. Do you use LinkedIn?
- 62. Have you completed your profile
- 63. Join Groups
- 64. And be active
- 65. CIM Groups
- 67. Grow relevant followers Business card Website Email signature Events Collateral
- 69. Measure and track ROI
- 70. Reputation and topics of interest
- 71. Analytics
- 72. If you want to pay to monitor and measure Brandwatch Radian6
- 73. Or if you don’t…
- 74. So to sum up… 1. It’s about more than prospective customers 2. Plan your strategy and set objectives then… 3. Find your listening posts 4. Sort out your toolbox 5. Think Hub and Spoke 6. Create the best content you can for your Hub 7. Engage and be active ie DO IT 8. Measure and monitor
- 75. And you will surely go from this to this
- 77. If you’d like a copy of the digest of the Forrester report…
- 78. White Hat Media info@whitehatmedia.com www.whitehatmedia.com 01273 704771 To follow us on Twitter http://www.twitter.com/whitehatmedia My LinkedIn profile http://uk.linkedin.com/in/jeremyspiller