3. Coca-Cola vs Pepsi v2.0 – The Battle For Creativity

5. Coca-Cola’s $35.1 Billion in revenue makes it the 84th largest economy in the world.
Just ahead of Costa Rica

6. Pepsico has no less than 22 $1Billion brands including Pepsi, Tropicana, Lays
(Walkers) and Quaker.

7. Coca-Cola spends more on advertising than Apple or Microsoft combined
$2.9 Billion (2010) vs Microsoft $1.6 Billion (2010) and Apple $691 Million (2010)

8. Both brands became part of popular culture with followers who became borderline
religious in their fanaticism

9. 1975 The Pepsi Taste Challenge
Consumers showed a definite preference for Pepsi over Coca-Cola

10. 1984 Pepsi Generation featuring Michael Jackson

11. •
•
•
•
•
•

12. •
•
– Where they were
– How they feel or felt
•
– Great service
– Great experience
– Quality, Convenience
– Loyalty & History

14. 2011 Creative Collaboration with Karl Lagerfield

17. Pepsi Refresh - Massive Social Media campaign. They dropped from 2nd to 3rd place

19. •
•
•
•
•
•

22. •
•
•
•
•
•
•

26. Crowdsourced Video for new packaging

27. Frankencouch

28. •
•
•
•

29. Coca-Cola wanted to use the talent that we discovered.
This example is a CSR Film shot in S Africa, Kenya and Indonesia for TED: Women

32. •
•
•
•
•
•