The document discusses modernizing media relations strategies. It recommends creating tailored Twitter lists to identify journalists and stay aware of relevant conversations. It also advises organizations to finesse outbound media relations and get a full picture of organic versus engineered conversations to effectively listen and engage with journalists on Twitter.

1. Media Relations
Modernised
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5. Conversations
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7. Media relations
dilemma
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10. Over 80% of journalists are on
Twitter
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11. Modernised Media Relations
• Finesse your outbound media relations
• Create tailored Twitter lists to widen
awareness
• Organic versus engineered conversations
• Get the full picture
• Be alerted to and keep up with relevant
conversations as they happen
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12. Identify
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13. The “Influence” wars
VS
VS
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14. Listen and Engage
Tweetdeck Twitter lists
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16. 2 Hours and
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40. Summary
• 27 different journalists
• 9 outlet accounts
• 17 outlets Evening
Standard, BBC, ITV, Sky, Press
Association, Guardian, Sun, Daily
Mail, Daily
Mirror, Independent, IoS, MSN
UK, Yahoo UK, Money Saving
Expert, Confused, Moneywise
Magazine, This is Money
• 6 articles
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42. Thanks @AdParker
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