Marco Bettoni, Fernfachhochschule Schweiz (Swiss Distance University of Applied Sciences)

1. http://www.ckbg.org/congresso2011
The Concept of
E-Collaboration Culture
Model & Experiences
Marco Bettoni,
Fernfachhochschule Schweiz
(Swiss Distance University of Applied Sciences)
III Congresso Nazionale CKBG – Bari, 6-8 aprile 2011
Empowerment, Formazione, Tecnologie.
L'Individuo, il Gruppo e l'Organizzazione

2. Failure of E-Collaboration
Why?
… because we focus on technolgy
… and neglect the human dimension (individual & social)
Marco Bettoni
Efé children of the Ituri Forest in Zaire (Rep. of Congo, central Africa)
begin the Osani game by sitting in a circle, feet touching, all connected.
Picture: Osani Circle Game ; Source: http://www.connectingdotz.com/osani-circle-game.html
M. Bettoni, 6.4.2011

3. Agenda
1. Systemic view
2. Three hypotheses
3. A model: e-collaboration culture
4. Three trends & three experiences @ FFHS
5. Open questions
NEGOTIATED
meaning
M. Bettoni, 6.4.2011

4. Collaborative Learning Solution
Three Success Factors
Online Community
* systemic view *
structure processes
interaction production
method tools method activity
* Learning
people 1. Community 2. Web 2.0 3. E-Collaboration
* Working
of Practice Space Culture
social network * Leading
M. Bettoni, 6.4.2011

5. Hypotheses H1, H2, H3
Online collaborative learning, too be successful,
needs:
1. Interaction : Community of Practice
2. Shared space: Web 2.0 as “Cyber Ba”
3. Production : E-Collaboration Culture
M. Bettoni, 6.4.2011

6. Organizational Culture
Edgar H. Schein (1995)
Visible structures, products,
processes, behaviors
(easy to observe, difficult to
interpret)
Explicit strategies, goals,
philosophy
(stated values)
Tacit assumptions,
perceptions, thoughts,
feelings
(foundations for values and actions)
Source of picture: http://en.wikipedia.org/wiki/Edgar_Schein
M. Bettoni, 6.4.2011

7. E-collaboration culture
WHAT & WHY?
Success in
negotiating
meaning
NEGOTIATED
meaning
M. Bettoni, 6.4.2011

8. 1. NETWORKED learning
Student Perspective
Drexler, W. (2010) The networked student
model for construction of personal learning
environments: Balancing teacher control
and student autonomy. Australasian
Journal of Educational Technology
2010, 26(3), 369-385.
M. Bettoni, 6.4.2011

9. 1. NETWORKED Learning Model:
IFeL Tetrahedron
Learning process control: shift Shift from informal exchange
from teacher to student to cooperative learning
Development from
novice to expert
Online: http://www.ifel.ch/
M. Bettoni, 6.4.2011

10. 1. NETWORKED learning
Online course „E-Collaboration 2010“
M. Bettoni, 6.4.2011

11. 2. PARTICIPATIVE working
Nature of Work 2010-2020: Ten Key Changes
1. Distributed co-creation moves into the mainstream
 Co-creation of products / services
 B2C, C2C
 Design, develop, market, support
2. Making the network the organization
 Networks of employees across „siloed business units“
 Social network as „pool of talents“ for projects
3. Collaboration at scale
 Growth of knowledge work & knowledge workers
 Need to understand knowledge work / collaboration
 Technology by itself cannot foster collaboration
Source: Bughin, J. et al., Clouds, big data, and smart assets: Ten tech-enabled business trends to
watch. McKinsey Quarterly, August 2010
M. Bettoni, 6.4.2011

12. 2. Participative Working Model
Knowledge Cooperation
Bettoni, M. & Eggs, C. (2010) User-Centred Knowledge
Management: A Constructivist and Socialized View.
Constructivist Foundations vol. 5, N°3 , 130-143
www.univie.ac.at/constructivism/journal
Bettoni M., Andenmatten S., Mathieu R. (2007) Knowledge
Cooperation in Online Communities: A Duality of Participation
and Cultivation. In: Electronic Journal of Knowledge
Management , 5 (1), 1-6. http://www.ejkm.com/
M. Bettoni, 6.4.2011

13. 2. PARTICIPATIVE working
Idea Management at FFHS
M. Bettoni, 6.4.2011

14. 3. FACILITATIVE leading
Nature of Work 2010-2020 - Ten Key Changes
Collective
1. De-routinization of Work Leadership: each
2. Work Swarms member can assume
key roles
3. Weak Links
4. Working With the Collective
5. Work Sketch-Ups
6. Spontaneous Work
7. Simulation and Experimentation
8. Pattern Sensitivity
9. Hyperconnected
10. My Place
Source: Austin, T. 2010, Watchlist: Continuing Changes in the Nature of Work, 2010-2020.
Gartner Research, ID:G00174602
M. Bettoni, 6.4.2011

15. 3. FACILITATIVE leading
University Hierarchy with a Research Network
Board of directors of FFHS
Scientific
board
Executive
Director„s office
Director
Research
Director
Strategy Group
Business School Computer
Administration
& Engineering Science
Core Group
IWN
IMI
IFeL
CoRe TaFi
Academic
Teaching Teaching Services &
RESEARCH QM
NETWORK
ISIP
IKIT
Research Group
M. Bettoni, 6.4.2011

16. 3. FACILITATIVE leading
by ICA (USA)
 Facilitative Leaders respectfully elicit the future core
insights, creativity, and wisdom from competency will be
others “facilitative”, not
 Invite and sustain the active “command and
participation of all members of the group control” leadership
in depth dialogue and decision making
 Use consensus based methods to arrive
at decisions that are owned and
supported by all members of the group Barry Libert
 Create an environment where each
individual profoundly respects the
wisdom and contributions of each
member of the group
From: http://www.facilitativeleader.com/m_fl_overview.html
M. Bettoni, 6.4.2011

17. E-Collaboration Culture
Some Open Questions
 Process of negotiation of meaning
 …
 Process of negotiation of participation
 …
 Trajectories of progressive belonging
 …
 Process of individual positioning (Ligorio & Hermans 2005)
 …
 Construction of a collective identity
 ….
M. Bettoni, 6.4.2011

18. Thank you for your attention!
Picture by: Christian Vogler, www.workonweb.ch
M. Bettoni, 6.4.2011

19. Recent Publications
by the presenter„s team
 Bergamin, P., Bettoni, M., Ziska, S. & Eggs, C. (2011) "Reference Course Model: Supporting Self-
regulated Learning by Cultivating a University-Wide Media Culture". In G. Dettori & D. Persico
(eds.) Fostering Self-regulated learning through ICTs. IGI Global, Ch. 20, pp. 334-351.
 Bettoni, M. & Eggs, C. (2010). "User-centred Knowledge Management: A Constructivist and
Socialized View". Constructivist Foundations, Vol. 5, number 3, 130-143.
 Bettoni, M., Bernhard, W., Eggs, C. & Schiller G. (2010) Idea Management by Role Based
Networked Learning. In: E. Tomé, Proc. 11th European Conference on Knowledge Management,
Universidade Lusíada de Vila Nova de Famalicão, Portugal, 2-3 September 2010, Vol. 2, pp 107-
116. Reading: Academic Publishing Ltd.
 Bettoni, M., Schiller, G. & Bernhard, W. (2008) Weak Ties Cooperation in the CoRe Knowledge
Network. In: D. Harorimana & D. Watkins (eds.) Proc. of the 9th European Conference on
Knowledge Management, Southampton Solent University, Southampton, UK, 4-5 September
2008. Reading: Academic Publishing Ltd, 59-66.
 Bettoni, M. & Bernhard, W. (2007). CoRe – Linking Teaching and Research by a Community-
Oriented Strategy. In G. Richards (Ed.), Proceedings of World Conference on E-Learning in
Corporate, Government, Healthcare, and Higher Education 2007, Chesapeake, VA: AACE, 2354-
2362.
 Bettoni, M., Bernhard, W., Borter, F., Dönnges, G. (2007) The Yellow Tool – Making Yellow Pages
More Social and Visible. In: Martin, B., Remenyi, D. (eds.) Proc. of the 8th European Conference
on Knowledge Management, ECKM 2007, Consorci Escola Industrial de Barcelona (CEIB),
Barcelona, Spain, Sept. 6-7, 2007, 118-124.
M. Bettoni, 6.4.2011

20. Connessioni
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Profilo su Slideshare: CKBGShare
M. Bettoni, 6.4.2011