DMX Dublin entered its second year with a superb day of insights and illumination. Here are 10 of the top data insights that we took away from the event.

1. 10 DATA INSIGHTS
FROM DMX DUBLIN 2014

2. ON THE DAY THE INTERNET CELEBRATED ITS 25th
BIRTHDAY, DMX DUBLIN ENTERED ITS SECOND
YEAR. ALL AT CKSK WOULD LIKE TO CONGRATULATE
THE ORGANISERS AND SPEAKERS FOR A SUPERB
DAY OF INSIGHTS AND ILLUMINATION.
!
HERE ARE SOME INSIGHTS WE GAINED.

3. 60% OF iPAD
USERS DON’T
HAVE AN
iPHONE
SIMON DUPUY : EXPEDIA

4. IRONICALLY, 1 IN 6
PEOPLE ON THE
CHANNEL 4 DATABASE
CLAIM THEY DON’T
WATCH TV.
JONATHAN LEWIS : CHANNEL 4

5. 65% OF PEOPLE HAVE TV ON IN THE
BACKGROUND WHILE USING OTHER
DEVICES AS THE FIRST SCREEN
RUTH McENTEE : GOOGLE

6. 75% OF ALL VISITS TO
DISTILLED MEDIA SITES
ARE NOW VIA MOBILE
BRIAN FALLON : JOURNAL.IE

7. ONLY 20% OF PEOPLE KNOW
WHAT THEY WANT TO BUY
WHEN THEY VISIT AN
E-COMMERCE SITE
FACEBOOK

8. WIKIPEDIA RANKS ON
PAGE 1 FOR 99% OF
ALL SEARCH TERMS
BRENDAN JACKSON : iPROSPECT

9. BANKING IS RANKED THE
LOWEST OF ALL
INDUSTRY CATEGORIES
FOR TRUSTWORTHINESS15%
EDELMAN TRUST BAROMETER 2014

10. 40% OF ALL
GROCERY SHOPPING
TRIPS NOW INVOLVE
A MOBILE
TOUCHPOINT
JON EWING : DUNNHUMBY

11. “DEAR MOBILE PHONE
COMPANY PLEASE
INVENT AN UNSEND MY
TEXT OPTION”
THESE TWEETS PEAK
SATURDAY NIGHTS AND
SUNDAY MORNINGS
STEPHEN O’LEARY : OLYTICO

12. AND FINALLY
!
!
!
!
!
!
!
THE FOOT LONG SUB MEASURES ONLY 11 INCHES
KEVIN KING : EDELMAN

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