Deze presentatie werd gegeven tijdens het DRIVE festival op Dutch Design Week, 22 oktober 2014. Meer informatie is te vinden via www.clicknl.nl

1. Data analysis meets user needs

2. Insight driven solutions

3. Is insight the next big thing?
Do people actually care?

4. Contextual research

5. Meaningful feature

7. Based on the age of
the appliance the app
proposes a deep
cleaning frequency.
The app then
calculates the optimal
time to do a deep
cleaning based on the
amount of cycles the
appliance made.
Do a deep cleaning
before your laundry
gets dirty or smelly.
The app makes sure
you don’t do a deep
cleaning to often and
waste energy.

8. The app indicates the
optimal moment for a
deep cleaning.
De app registers when
the deep cleaning has
taken place and sets
the schedule for the
next one.

9. Epiphany!