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YOUR NEXT
                    BIG CLIENT:
                     SOCIETY!
Marco	
  Steinberg;	
  Director	
  of	
  Strategic	
  Design
Finnish	
  Innova,on	
  Fund,	
  Sitra                         1
CRISIS!
HELSINKI:
A	
  NICE	
  PLACE	
  TO	
  LIVE

 www.insidejob.fi
HELSINKI:
A	
  GREAT	
  PLACE	
  TO	
  DIE

 www.insidejob.fi
The	
  best	
  way	
  to	
  predict	
  
the	
  future	
  is	
  to	
  design	
  it.
Today’s	
  problems	
  won’t	
  
be	
  solved	
  by	
  the	
  logics	
  
that	
  produced	
  them.
TODAY’S	
  CHALLANGE
 We	
  know	
  there	
  is	
  a	
  problem,	
  but	
  what	
  is	
  it?




                                                                          7
Sept	
  2008	
  Subprime	
  




Bush	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Greenspan


                                                                                                                                                                                    8
````^`^``^`^``^``^`^```^`^`^




    Innova,on	
  begins	
  by	
  asking	
  the	
  right	
  ques,on
Product/Service	
  design




Innova,on	
  begins	
  by	
  asking	
  the	
  right	
  ques,on
Strategic	
  design




           Innova,on	
  begins	
  by	
  asking	
  the	
  right	
  ques,on
A	
  DIFFERENT	
  WORLD
18th	
  century	
  ins,tu,ons	
  in	
  the	
  21st	
  century	
  world




                                                                   13
”PROPOSITION	
  C”


www.helsinkidesignlab.org
THE	
  ARCHITECTURE	
  
OF	
  THE	
  SOLUTION

www.low2no.org
Context?




Content?




 Jätkäsaari,	
  Helsinki
Environment
Environment   Architecture
Environment   Architecture




                 Energy
Environment   Architecture




 Planning        Energy
Environment   Architecture




Business




            Planning        Energy
Environment   Architecture




Business                             Behavior




            Planning        Energy
Environment   Architecture




Business                             Behavior




            Planning        Energy




                                                SOLUTION
Environment   Architecture




       Business                             Behavior




                   Planning        Energy




                                                       SOLUTION
ECOSYSTEM
Design?
Integrated	
  teams?
Doing	
  together?
New	
  investment	
  partnerships?
Service	
  ecosystem?
ConstrucIon	
  materials?
Retail	
  &	
  
                                        Service	
  
                        New	
  
                      Business	
  
                                        model               AcIve	
  
  Change	
  
                       Model                               CiIzens
   Fire	
  
RegulaIons
                                        New
                                        Legal	
  
                                     Framework
                                                                                       15%
                                                                                       EPBD
                                New	
                             Smart	
  
   Minimize	
               Investment	
                        Interfaces
   carbon	
  in	
           Partnerships
   materials                                              ”Green”	
      Energy	
  
                                                                        efficiency	
  
                                                           Energy	
     solu,ons
                                                          Provider
The	
  best	
  innova,on	
  policy	
  
is	
  cultural	
  policy
DESIGNING	
  
PLATFORMS	
  

www.brickstarter.org
RAVINTOLAPÄIVÄ
NIMBY	
  to	
  YIMBY
BRICKSTRATER
(KICKSTARTER)
?
what	
  does	
  this	
  all	
  mean?   41
FOR	
  COMMISSIONERS

                  42
FOR	
  PRACTITIONERS

                   43
FOR	
  EDUCATORS

                   44
Thank	
  you!




	
     Marco	
  Steinberg,	
  Director	
  of	
  Strategic	
  Design
The	
  Finnish	
  Innova,on	
  Fund
                    www.sitra.fi	
  

      Some	
  of	
  our	
  Design	
  ini,a,ves
                   www.low2no.org	
  
              www.brickstarter.org	
  
                   www.insidejob.fi	
  
           www.helsinkidesignlab.org
Follow	
  our	
  team’s	
  blog	
  at	
  helsinkidesignlab
                                                       46

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