1. Team%6
Investment%teaser
11"April"2015

2. Actual%Business%Model
Micro%and%Small%
Business – 1 WH
Research
Free or"adv."
Payment
RUB%15>30K
Research
Free"40%"working"capital
75%"less"leftover"stock,
less"reserve"stock"etc.
Implementation
RUB%215>550K
Upgrade"to"more"
exp."subscription
1.5>2x
Buy"license"for"1"
year
Free
constrained"
functionality
In"1"year
In"1"year
In"1"year
2I14"days
2I28"days
Depends"on"the"
customer"and"
complexity
Less"analytical"and"WH"
personnel
Weeks
Order"takes"minutes!
Money
saver
1Iseveral"months
RUB 550>1220K
Medium%and%Large%
Business >2%WH
Business%
Model
1%Client%Acq.%Cost Average%bill Number%of clients
RUB"10I70K RUB 350K ~30 (2013I2014)

3. Business%valuation Business%
Model
Gritsai Alexander
CEO
+7%(920)%692>9860
allgrit@yandex.ru
Rayevsky Maxim
Marketing"and"promotion
specialist
Sorokin%Sergey
Scientific"consultant
Viktorov Eugeniy
Project"manager
Varankin Dmitriy
Lead"developer
Ostrenkov Nikita
Lead"developer
Sorokin%Vladimir
Business"automotisation consultant
Ingenious%TeamInvestment%rounds:
Valuation% model:
1,3" 6,0"
23,9"
66,3"
2014 2015E 2016E 2017E
4945%
Net"income"forecasted"
growth,"m"rub
9" 27"
108"
300"
0
20
40
60
80
I
100"
200"
300"
400"
2014 2015E 2016E 2017E
Sales"forecasted"growth,
m"rub
PreIMoney"Value 283,84"
PostIMoney"Value 334,60
$13K
2011
$33K
2012
$35K
2014

4. Market%&%Competitors Market
Price%and%Complexity
Effectiveness
The%market%for%Supply%Chain%Management%(SCM)%software%
Market – SCM"Software
Clients – SMB"Retailers"with:
• more"than"500"SKUs
• volume"of"storage">"
5M"RUB
• turnover"of"products"
assortment"<"60%
$8,9B
$0,1B
Russian"market"share
World%SCM%Market
Achievable%volume%of%
World%market%$21M

5. Company Integra
tion,%$
Cost%of%use,
$/month
Client’s%
Profile
Advantages Disadvantages Overall
price/qual
ity%1..10
Free >1500 SML"Comp.
Retail,"
Factories,"
Distributors
Data stores"in"
Cloud,"visually"
pleasant,"low"
price,"
Limited"
updating
8
>31600 I M&L"Comp.
Distributors
Wide"range of"
analysis
Difficult"to"use,"
needs educated"
specialists,"
expensive
7
4100I
23200
After"1"year:
free""(limited"
version)or"
100I1000
S&M"Comp.
with"
warehouse
Low"price,"high"
precision, easy"to"
use,"no"additional"
analytics"required
Can’t"be"used"
for"
manufacturer
warehouses
9
~1000 300 S&M"Comp. Low price,"fast"to"
install,"
customized
Only"monthIto"
month"analysis,"
less precesion
6
70000 M&L"Comp.
Retail,"
Distributors
Wide range"of"
analysis,"excellent"
for"Retail&Distr.","
high"precision
Expensive,"
education"
required
7
MarketAnalysis%of%competitors

6. SWOT
Strengths Weaknesses
• More than%20%active%clients
• Good%price%/%quality%ratio
• The%analysis%simplicity%and%effectiveness
• The%anti>crisis%product%in%crisis
• Working%analitics
• The%project%received%media%attention%when%was%
presented%for%RF%President
• Expensive%cost%of%attracting%for one%client
• Weak%online%marketing
• A%small%number%of%case%studies%from%different%
business%areas
• Customers%doesn’t%get%Value%understanding%of%
subscription
• No%attempts%to%get%prepayment%for%a%
subscription%at%a%discount
Opportunities Threats
• Exit in%the%CIS%and%the%international%market
• Providing%a%stripped>down%version%for%free%use%as%
a%try
• Launch%of%SaaS%for%individual%users
• Partnering%with%companies%providing%
maintenance%of%inventory%stock%(1C,%«Мой%
Склад»,%etc.)%and%make%a%joint%decision
• Orientation%on%Small%&%Medium%Enterprise > a%
weak%development%of%the%segment%in%the%
Russian%Federation
• Incorrect%assessment%of%the%market
• Founder%is%not%professionals in%one%online
marketing
• Incorrectly%calculated%the%cost%of%services
Analysis

7. Growth%drivers &%Our%suggestions Analysis
Cost>cutting%strategy%is%a%chance%to%
increase%market%share
Easy%implementation%process
Few%competitors%in%the%
determined%niche
Relatively%low%investments%
required
Opportunities%to%get%large%state%
orders
Expanding%abroad
Increase%average%purchasing%transaction
Find experienced%CEO
Make and promote recognizable brand
Developingand creation of parallel
products
Participation in thematiccongresseswhere
all major playersin logistics are presented
Find a person with experience in implementing
similar programsfor retail
Sign a partnership agreementwith wellknown brand

8. Branding Analysis
! To"distinguish" a"company‘s"offering"and"differentiate"one"
particular"product"from"its"competitor."
! To"create"identification" and"brand"awareness."
! To"guarantee"a"certain"level"of"quality"and"satisfaction."
! To"help"with"the"promotion"of"the"product."
! Identify"and"Establish" Brand"Positioning"and"Values
! Planning"and"Implementing" Marketing"Programs
! Measure"and"Interpret"Brand"Performance
! Grow"and"Sustain"Brand"Equity
Functions"of"the"brand:
Strategy:

9. Market%research Analysis
Finding"“right”"customer:"“NO’s”
! Market"research"is"no"longer"limited"to"focus"groups,"mall"
intercepts,"and"phone"call"surveys.
! No"need"for"big"budgets.
! Branding"is"no"longer""time"consuming
Possibility"to"gain"market"
value"in"terms"of"branding"
! Using"of"a"special"services"like"
http://lab42.com
! Participating"in"logistic"and"manufactoring
industries’"exhibitions." Attract"huge"
institutional" customers.""
! Make"cutomerIadaptive" landing"page"and"
test"conversion.
! Helps"to"be"well"recognizible within"
existing"targeting"audince (TA).
! Helps"to"enrich"new"possible" TA.
! Cost"cutting.
! Prevent"costly"mistakes"in"future.
HOW? WHY?

10. 11"April"2015
Authors:
Batojargalov Bimba (valuation%model)
Uvarov Leonid%(capital%structure)
Invetazh Vladimir%(business%model,%SWOT>analysis,%competitors)
Makovleva Irina%(team,%compilation%&%design)%
Muradyants Artur (market%analysis,%design)
Ildar Gabbasov (growth%drivers,%suggestions)
Vadim%Kravtsov (suggestions)