What can a Super Bowl ad buy you in content? How else could the $4 million price tag on a :30 TV spot during the big game be spent? Joe Pulizzi looks at ways this could be used for your content marketing efforts.
12. Remember:
While the business goals of content marketing
and traditional advertising are often different,
the content you create can be leveraged to
have a much longer shelf life than
traditional ad space.
13. For more information on the math behind these
equations, read Joe Pulizzi’s recent LinkedIn post:
What Can a Super Bowl Ad Buy You in Content?
Want to see more content marketing plays?
View the Content Marketing Institute’s
Content Marketing Playbook: 24 Epic Ideas for
Connecting With Your Customers.