1. +
KEITH HAMPSON PHD
ACROBATIQ LLC A CARNEGIE
MELLLON UNIVERSITY VENTURE
COHERE
The next stage for instructional media
Keith Hampson / Acrobatiq

2. +
2
THE 30-SECOND VERSION

THE QUALITY OF INSTRUCTIONAL MEDIA IS (STILL)
LARGELY IGNORED. AND IT SHOWS.

NEW CONDITIONS ARE GENERATING GREATER
ATTENTION TO THE QUALITY OF CONTENT.

A CONSIDERABLE PORTION OF THIS CHANGE STEMS FROM
THE DESIRE OF INSTITUTIONS TO COMPETE.
Keith Hampson / Acrobatiq

3. + THE BUSINESS MODEL
OF HIGHER EDUCATION
Keith Hampson / Acrobatiq
3

4. +
4
CONTENT DEVELOPMENT IN
DIGITAL HIGHER ED
 LIMITED
 WRONG
DIVISION OF LABOUR
FINANCIAL MODEL / INSUFFICIENT
FUNDING
Keith Hampson / Acrobatiq

5. +
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THE “COMMON CONTENT” PROBLEM

SHARING COSTS TO INCREASE QUALITY

ORIGINALITY AND RESEARCH


LABOUR MARKET DISPLACEMENT



“I’M NOT (JUST) A TEACHER”
C.F. SAN JOSE STATE UNIVERSITY
DAVID NOBLE (1997)
“I STARTED OUT VERY ENTHUSIASTIC ABOUT THE
DEMOCRATIZATION OF HIGHER EDUCATION THROUGHT
THE GLOBAL MOOCS, BUT I’VE GOTTEN MORE CAUTIOUS
TALK ABOUT WHAT IT MEANS FOR JOBS AT PUBLIC
UNIVERSITIES.”
Keith Hampson / Acrobatiq

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JUST HOW COMMON?

AT ONE END OF THE SPECTRUM . . .

REPORT CLAIMED THAT 25 COURSES CONSTITUTE 80% OF ALL
ENROLMENTS IN US HIGHER ED (1997)

THE TEXTBOOK INDUSTRY IS PREDICATED ON COMMON
CONTENT.

C.F. SLOW SALES OF CUSTOMIZATION

C.F. DEMAND FOR PRE-DEVELOPED SLIDES FROM
PUBLISHERS
Keith Hampson / Acrobatiq

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JUST HOW COMMON?
THE LONG TAIL
Keith Hampson / Acrobatiq
The Long Tail (C. Anderson)

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JUST HOW COMMON?
AND . . . FINALLY, THERE’S THE
“SATAN” ARGUMENT
Keith Hampson / Acrobatiq

9. + WHAT FACTORS ARE GENERATING
GREATER INTEREST IN CONTENT?

IT WORKS

C.F. RESEARCH ON MULTIMEDIA

EDUCATOR’S INTUITION

THE OLI CASE

PROFESSIONALLY DESIGNED COURSES BASED ON RESEARCH
OF HOW STUDENTS LEARN.
Keith Hampson / Acrobatiq
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10. + WHAT FACTORS ARE GENERATING
GREATER INTEREST IN CONTENT?

THE UNINTENDED CONSEQUENCE OF TRANSPARENCY







THE NET: “EMPOWERED CONSUMERS”
. . . BUT NOT IN EDUCATION. NO SAMPLING, TEST DRIVES,
FREEBIES.
UNTIL OER > MOOCS
A PUBLIC DEMONSTRATION OF INSTRUCTIONAL VALUE
CONSCIOUSNESS (SLOWLY) EMERGING: COMPETITION
RESULTS
INVESTMENT IN CONTENT CLIMBING
AND . . . A TANGIBLE, MARKETABLE DIFFERENCE IN A MARKET
WITH FEW TANGIBLE DIFFERENTIATORS
Keith Hampson / Acrobatiq
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11. + WHAT FACTORS ARE GENERATING
GREATER INTEREST IN CONTENT?

MEASUREMENT AND REPORTING



INPUT > GROWTH IN MEASUREMENT OF LEARNING
OUTPUT > INCREASED ATTENTION TO WHAT DRIVES LEARNING
OUTCOMES
COMPETENCY-BASED EDUCATION (CBE)


MEASUREMENT ON STEROIDS
IMPACTS CONTENT
 INSTRUCTOR ROLE: AS NEEDED
 STUDENT LEANS ON CONTENT HEAVILY
 ACCURACY OF ASSESSMENT IS CRUCIAL (COMPARED TO
TRADITIONAL MODEL)
Keith Hampson / Acrobatiq
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12. +
KEITH HAMPSON PHD
ACROBATIQ LLC A CARNEGIE
MELLLON UNIVERSITY VENTURE
keith@acrobatiq.com
1.877.998.2937 x 105
COHERE
The next stage for instructional media
Keith Hampson / Acrobatiq