1) The document discusses how system-on-chips (SoCs) have enabled the evolution of computing from desktops to smartphones to the internet of things by integrating more functionality into lower cost chips. 2) It describes how the "Cloud 1.0" era involved the rise of smartphones, while the current "Cloud 2.0" era involves connecting many different types of devices as part of the internet of things. 3) A key focus is the growing "super-mid" market for lower cost smartphones targeting the billions of emerging middle class consumers in Asia, Africa, and other regions around the world.

1. 系統晶片創造無限可能
Enabling Limitless
Possibilities in Cloud Era –
Everyday Genius

2. INTERNAL USE
Outline
 SoC and Computing Cycle Evolution
 Cloud 1.0 – Smart Device Era
– Key enabling SoC technologies
 Cloud 2.0 – Internet of Things Era
– Key SoC value propositions
 Super-mid Market
– Everyday Genius

3. INTERNAL USE 2014-05-29Copyright © MediaTek Inc. All rights reserved. 2
1973 19811979
Limitless Possibilities

4. INTERNAL USE 3
Moore’sLaw=PositiveTechnology-Market
ExpansionLoop
2X transistors Ave. 30% cost down
and performance up
Moore’s
Law
Higher integration
More functionalities
Higher performance
More demanding
applications
New process
technology

5. INTERNAL USE
1.E-09
1.E-08
1.E-07
1.E-06
1.E-05
1.E-04
1.E-03
Moore’sLawContinuestoDriveDown
Cost
Cost($)
$ per transistor
$ per gram of rice
2013:
$0.1 for 100 g of rice
$0.1 for 5M transistor
4
$0.1 = 100g rice (2013) = 100 transistors (1980) = 5M transistors (2013)

6. INTERNAL USE
CloudComputing:
ComputingPoweras Utility
Elastic Compute Cloud (EC2) by
Amazon Web Services launched in
08/2006
“..data services ….should be on
servers. We call it cloud computing.”
Eric Schmidt, Google, 08/2006

7. INTERNAL USE
Devices/Users(MMinLogScale)
Mainframe
1MM+ Units
Minicomputer
PC
100MM+
Units
Desktop
Internet
Tens of billions
of units
1B+ Units
/ Users
Internet of Things
ComputingCycleEvolution:1960-2030
Reproduced from Morgan Stanley Research, 2013
Major Technology Cycles = 10x More Users & Devices
6
Cloud-centricDevice-centric
Billions
of units
10MM+
Units
Mobile
Internet

8. INTERNAL USE
Standalone
Devices
Demand to
Connect
Infrastructure
Rises
Compute &
Storage
Data
Center
Cloud1.0:
EvolutiontoSmartDeviceEra
2003
2000
1999
1995
1995
1996
Infrastructure
2012
77Fixed Wireless | Standalone Connected | P2P Many-2-Many

9. INTERNAL USE
Power and Performance/ Features
Copyright © MediaTek Inc. All rights reserved. 8
MT6595
Sensor
Proximity Ambient Light
Humidity Magnetometer
Motion Temperature
Interface
Touch Voice
Fingerprint Gesture
Display
Miracast 4K x 2K
Picture Quality
Multimedia
H.265 VP9
20 MP ISP Surround Sound
Modem
HSPA+ LTE
5G TD-SCDMA
LTE-A
Connectivity
GLONASS GPS
11ac Wi-Fi NFC
Bluetooth
Computing
HMP Octa-Core
big.LITTLE HSA
Power Management
Wireless Charging
Fast Charging

10. INTERNAL USE
Modem/Connectivity
50GB data download (dual layer Blu-ray DVD)
2000mAh
Battery
usage
>50x 30% usage 3% usage
Wi-Fi
2000:
GPRS
2009:
HSPA+ R7
2013:
LTE-A R10
2000:
802.11a
2009:
802.11n SISO
2013:
802.11ac 4X4
45min2 hours 45mins 4mins
1 month 5 hours 7 mins
Cellular
Many apps previously impossible to dream about are now daily life 9

11. INTERNAL USE
Future Smart Device Usages
Smart Living – Five Senses Smart Learning
world-class education
anyone, anywhere,
and free
Taste & Smell
10
Health & Fitness
Touch & Feel

12. INTERNAL USE
Infrastructure
11
Cloud 1.0 Connected
Devices
Wearable
and IoT
devices
Local Clouds:
Personal &
Home
Big Data
Analytics &
Services
Cloud2.0:InternetofThingsEra

13. INTERNAL USE
IoTEnables Individualized Services
Profile
Social
Activity
Time
Location
Weather
Context - aware
Smart Device
CLOUD CLOUD
IOT
LBS Social Smart Health Transportation
Context-aware smart devices to provide true situation-adaptive user experience
IOT
IOT
IOT

14. INTERNAL USE
Smartphone & Tablet IoT devices
One device for broad market Specific device for certain vertical market
Open system and platform Embedded and close system
Identical/similar hardware architecture Variable hardware architecture
Integrated SoC Discrete general purpose IC (MCU)
- 13 -
IoTMarketChallenge –BusinessModel
What is the right business model ?
What can be the differentiations ?
Semi-turnkey solution ?

15. INTERNAL USE
The Rise of a Global Middle-Class
2014-05-29Copyright © MediaTek Inc. All rights reserved. 14
Middle-class population (%) in different regions
2009
1.8B
8%
28%
36%
28% 2030
4.9B
7%
66%
14%
13%
Asia Europe America Africa
Source 1) OECD Development Working Paper no. 285, January 2010 2) Yankee Group Forecast, February 2014
New market structure
New business model
New champions

16. INTERNAL USE
$10 $800“LO” “HI”“MID”
Current Market
2014-05-29Copyright © MediaTek Inc. All rights reserved. 15
Growth of
middle class
Democratization of specs
End of subsidies
New Channels
Feature phone to
smart phone transition
Growth of income
Desire for Internet access

17. INTERNAL USE 2014-05-29Copyright © MediaTek Inc. All rights reserved. 16
Super-mid Market
Most basic SP Nominal full-
feature SP
80%10% 10%
Mainstream

18. INTERNAL USE
AHistory ofProvidingEqual Opportunity
2014-05-29Copyright © MediaTek Inc. All rights reserved. 17
Super-mid consumers are technology savvy,
exercise good judgment, and seek best value.

19. INTERNAL USE
Everyone willbeconnected
withmobile devices
2014-05-29Copyright © MediaTek Inc. All rights reserved. 18
THE GREATEST ALL-INCLUSIVE
CULTURAL TRANSFORMATION EVER!

20. INTERNAL USE 2014-05-29Copyright © MediaTek Inc. All rights reserved. 19
Enable Limitless Possibilities

21. INTERNAL USE
For the 1st time ever…
“Unleashing unprecedented new
opportunities for the next 5B people;
socially, culturally and in all fields of
research, commerce and education!”
“Enrich Everyone’s Life”
20

22. INTERNAL USE
Thank You
2014-05-29Copyright © MediaTek Inc. All rights reserved. 21