Analysis of the Chinese Tourism market situation in 2009 by COTRI's director Prof. Dr. Wolfgang Georg Arlt in the ITB Fair in Berlin.

1. China Outbound Tourism Research Institute
Prof. Dr. Wolfgang Georg Arlt
COTRI China Outbound Tourism Research Institute
China’s Outbound tourism in 2009 -
Remedy or Casualty?
Chinese Inbound Tourism to Europe
ITB Berlin 2009
March 13th Powered by

2. China Outbound Tourism Research Institute
China in 2008: A turbulent year!
Tibet
Torch
Sichuan Earthquake
Olympic Games
Chinese Stock & Real estate crash
World Economic Crisis
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3. China Outbound Tourism Research Institute
Shanghai Composite Index as compared to Dow Jones Index
(March 6th 2007 – March 6th 2009)
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4. China Outbound Tourism Research Institute
China’s Outbound Tourism 2008
Outbound 2008:
46 million trips
90% inside Asia
10% outside Asia
2007: 41 million
Estimate 2009:
50 million
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5. China Outbound Tourism Research Institute
Chinese Outbound Tourism as part of Global Tourism 2008:
 App. 930 million international travellers
 East Asia's share in spending: > 16% of global total
 China's share: app. 5% in number of travelers and in total spending
 China since 2004 Asia's biggest tourism source market
(including trips to Hong Kong and Macao)
 China from 2009 probably Asia's biggest tourism source market
(excluding trips to Hong Kong and Macao)
 But: Spending on international tourism per person in China
still below 30 US$/year! (World average 100 US$)
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6. China Outbound Tourism Research Institute
Long-term problems of China’s Outbound Tourism still not resolved:
VISA
INVITATION LETTERS
ZERO-DOLLAR TOURS
NO BRANDS FOR QUALITY TRAVEL
NO COMPREHENSIVE LEGISLATION
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7. China Outbound Tourism Research Institute
But:
Example Boycott of Galeries Lafayette, Paris
February 2008: Counterfeit Money Incident
April 2008: Torch Incident in Paris
September 2008: Normal business with Chinese tourists
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8. China Outbound Tourism Research Institute
China’s Outbound tourism in 2009:
Remedy in turbulent times
 The World Economic Crisis is challenging many
conventional wisdoms
 Destinations are seriously looking for new customers
 Now is the time to attract the top-end of the Chinese
market with customized products
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9. China Outbound Tourism Research Institute
China’s Outbound tourism in 2009
Remedy in turbulent times
 Rich people stay rich (enough) in China
 Quality products can earn money
 Status factor “International Traveler” intact
 New opportunities for USA and its neighbours
 New opportunities for “smaller” destinations
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10. China Outbound Tourism Research Institute
The Big Picture
Of 531 executives and managers living in and outside China, 22% of
respondents think that in 2020 China will be the world leader, 33% think that
China will be the origin of the world’s top brands, and 15% think that China
will become the world’s innovator. Total: 70% (IMD 2008)
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11. China Outbound Tourism Research Institute
Conclusion
China is the economy ranked as the least risky
among all emerging markets (The Economist 2/2009)
With growing Chinese investment overseas,
Chinese MICE tourism is growing as well
Chinese outbound tourism is here to stay
Quality, Chinese version, is the key
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12. China Outbound Tourism Research Institute
Thank you
for your
attention!
www.china-outbound.com Powered by

13. China Outbound Tourism Research Institute
Contact information 
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