1. Framework for CPWF
information and
f d
communication
services
Emerging ways to
strengthen information
t th i f ti
and communication at
all levels
all levels

2. Objectives of the session
Objectives of the session
Provide Basins with
Provide Basins with
Scope of information &
communication within CPWF
Overview of information and
communication services
Address issues related to
Add i l t dt
information & communication
that have already been raised
that have already been raised

3. Why information &
communication
communication
Learning
Learning
Access to
information & ideas
Empowerment &
Ensuring voice
g

4. We take a broad view of
information and communication
information and communication
g ,
Focused on behavior change,
learning, facilitation
Information & data
management t
Knowledge Sharing (use of IT
g
learning tools))
Communication for
Development
Process facilitation
Policy advocacy /working
w/media
Branding/terminology

5. Networked approach, Decentralized & contextualized
• Internal communication & coordination
• Outreach (media, news, intelligence, networking)
Program • Corporate Communication
• Synthesis and documentation of research
level • Coordinate and support basins, projects and topic
working groups
• Develop guidelines and standards for use across
• Develop basin communication strategy
Basin • Coordinate communication & info management in basin
• Outreach (communication products, website media, news,
intelligence)
i t lli )
level • Policy advocacy /process facilitation/networking
• Support projects to integrate communication
• Sharing information with other projects
Project • Develop communication plan linked to OLMs
• Documentation of research
level
level • Internal communication

6. Strategic Communication linked to
defined changes
defined changes
&
M&E Assess & Analyze
y
(reflect and revise (Who/What)
based on learning) •Objectives, assessment KAS
•Identify changes and how to
best achieve
Design (how)
Use & Implement •Design of messages, media,
appeals and channels
Produce and
develop
• Test
• Adapt

7. What services we can provide
What services we can provide
Internal sharing
Global
Influencing the
knowledge
global agenda
sharing
Info and
Comm
support
Program
Support to Basins
communication

8. Internal sharing/communication
Internal sharing/communication
Info to manage What for Potential system
Publications & reference Collect, capture and present Currently in-built into site, D-
materials our explicit knowledge space under consideration
Finalized documents Collect & document internal Knowledge tree
g
documents
Working documents Develop ideas and concepts Google docs
mutually with several people
PowerPoints Collect our explicit SlideShare
knowledge
Photos Flickr
Videos, films, etc YouTube
CPWF Contacts Networking and info sharing zoho
Research data sets Focus on meta-data. Feed Website for Phase 1, open
into suitable not time-bound for an improved system (i.e.
institutional systems.
i tit ti l t D-space)
D )
Events Know who is doing what. Google calendar

9. Global knowledge sharing
What we can provide What For
Document repository and Disseminating International Publication Goods
linkages to global knowledge (CPWF publications)
banks System to be linked to CG system and others (i.e.
Google books, etc)
Negotiation with publishers Support to negotiating access and reuse rights to
(journals and books) ensure we can use widely
CPWF Publication series Working Papers
Briefing Notes
Outcome stories
Case studies
Links to other service providers/ Intelligence gathering on ways to link with other
knowledge banks
k l d b k similar networks
i il t k
Facilitating access to information

10. Support to basins
pp
What we can provide What For
Support to Basin Comm/Info •Guidelines and standards
staff
staff •Support in conceptualizing targeting and developing
Support in conceptualizing, targeting and developing
communication products to different audience
•Provide tools and approaches (or share between)
•Developing network to learn and share/capacity
build
Process facilitation and •Support to facilitating meetings, designing workshop
documentation support
documentation support process
Documenting results •Writing, use of vide and other materials
•Writeshop processes
Writeshop processes
Links to other service •Intelligence gathering on ways to link with other
p
providers/knowledge banks
g similar networks

11. Program Communication
Program Communication
What we can provide What For
Key messaging identification •Identify key messages of work and how they can be
packaged for different audiences and.or adapted to
regional/national levels
Promotional materials •Consistent use of terms/identity
•Production of Brochures, posters, etc to get out
messages to donors investors and others
to donors, investors and others.
Website support • to show what the working group has been producing
Contact and partners support •Intelligence on potential partners, contact
information etc

12. Influencing global agenda
Influencing global agenda
What we can provide What For
Linkages to media •Linking to media through our own contacts or
media service companies, writing support to get
messages out, etc.
•Global progamming on rivers
Gl b l i i
Maintaining events calendar Providing intelligence on strategic meetings that are
held globally and regionally
held globally and regionally
Strategy support •Ideas for getting messages more broadly heard at
g
global processes.
p

13. Discussion
Discussion
Clarifications on overall
Clarifications on overall
focus and scope?
Anything missed?
y g