Are you struggling to figure out how to measure your effectiveness with Twitter? This presentation explains the common pitfall in that process, and offers some practical suggestions for focusing on the quality of your conversations over easily quantified but meaningless metrics.

1. DIAGNOSING AND CURING
COMPETITIVE
TWITTER
SYNDROME
CHARLENE KINGSTON
CROW INFORMATION DESIGN
@CROWINFODESIGN
BLOG.CROWINFODESIGN.COM
TWITTER@CROWINFODESIGN.COM
© 2009 Charlene Kingston

2. Why You Need This
Easy to measure

meaningless metrics
Important to focus on

quality over quantity
Stay true to the purpose

of social media
Opportunity to start out

strong and build
momentum

3. Early Adopter’s Tale

4. Old School Media Strategy

5. It’s About Conversation

6. Short Message Nirvana

7. Measure Social Media Success

8. Tell-Tale Signs
Track various scores

and rankings
Tweet to improve

your score
Evaluate people to

follow by their
follower count
Maintain a follower

to following ratio

9. Causes
Humans love

numbers
Old school

habits of
thought
Abundance of

analysis tools
It’s easier to

grab numbers

10. Finding The Cure
Determine your

business Twitter goal
Define your target

community members
to meet your goal
Review the people

you currently follow
against your goal

11. Finding The Cure (cont.)
Review your tweet

archive against your
goal
How often do you

reply vs. start
conversations?
How often do you

retweet?

12. Define Yourself By Whom You
Follow

13. Additional Resources
Twitter for Beginners ebook

 blog.crowinfodesign.com/2009/04/06/ebook-
twitter-for-beginners/
My blog blog.crowinfodesign.com

My website www.crowinfodesign.com

My Twitter accounts

 @CrowInfoDesign (business)
 @Kinchie (personal)