1. Cruise tourism
Port of Antwerp – Port of Zeebrugge
SWOT ANALYSIS BELGIUM
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2. INTRODUCTION
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NAME COUNTRY OF ORIGIN
Utku MUTLU BELGIUM/TURKEY
Hafida ZLIF BELGIUM
Heidi NENONEN BELGIUM/FINLAND
Sara VERVOORT BELGIUM
Kim VAN PEER BELGIUM
Xiaoshuang ZHAO BELGIUM/CHINA

3. INTRODUCTION
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• WHERE IS BELGIUM?

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SWOT ANALYSIS
1. Strengths
2. Weaknesses
3. Opportunities
4. Threats
5. Port of Antwerp
6. Port of Zeebrugge

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STRENGTHS

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• Multilingualism
Dutch – French – German
Hallo Bonjour Guten Tag
• Belgian cuisine: national products
Beer – Chocolate – chips with stew

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• Multimodal connections

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• A common currency
• European Union Member
− Free movement of goods
− Free movement of capital
− Free movement of services

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• Plenty of hotel accommodations
• Diamond sector
• Antwerp: the second biggest port in Europe!

11. WEAKNESSES
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• No Belgian cruise operators
• In Zeebrugge only 200 and 400 metre vessels
• Locks in port of Antwerp
very time consuming

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OPPORTUNITIES

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• Combination cruise & city trip
Bruges
Antwerp
Hasselt

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• Combination cruise & festival

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• Great War remembrence
e.g. Flanders Field
• International connections
Holland, Germany, France, Britain,…

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• Fashion industry
• Value added Logistics

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THREATS

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• Weather
• Environmental footprint
• Location (Amsterdam, Rotterdam, Dublin)

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• Cruise tours focus on Mediterranean zone

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• The North American market

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PORT OF ANTWERP

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Sea cruises:

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• 2013: 531 River cruises
• 1-7 days
• Cruise terminal: 1,510 m2.
• open 24 hours a day, 365 days a year
• The water depth is 8,23 meters
• Average tidal difference of 5,29 meters
• Maximum allowed LOA: 265 meters
• city center: 300m

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PORT OF ZEEBRUGGE

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• Ideal location
• deepsea port
• At the axis of sea traffic between England
and the Continent
• On the coast of the North Sea with its famous
sandy beaches
• short distance from the major cultural cities
of Europe

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• Water depth at hige tide: 16.5 m
• Average tidal difference of 4,50 meters
• Port acces:
− Lock free
− Deep water quays up to 12 m
− weather protected passenger
gangway
• Cruise ships berth at:
− Harbour Mole: 200 m loa
− Swedish Quay: 400 m loa

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• easy access to the historical cities and tourist
areas in Belgium, Holland, Germany and
France.

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• Easy and non-congested road connections
− Bruges 20 minutes
− Antwerp 80 minutes
− Brussels 75 minutes
− Amsterdam 3 hours
− Paris 3 hours
− Köln (Cologne) 3 hours
• 2013: 93 cruises from all around the world

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Conclusion

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