1. SWOT ANALYSIS OF
KUSADASI IN
CRUISE TOURISM

3. • History of cruising in Turkey begins in 1926 with the
Atatürk's initiatives
• With the privatization in 1992, today there are not any
Turkish ships in territorial waters.
• Within one year Turkey managed to be ranked among the first
ten countries in regard to the number of tourists and tourism
revenues in the world.

8. STRENGTHS
• Geographic location and proximity to the European market.
• Having a gradually growing market and lure of the potential market
• Mediteranean climate makes this region one of the most livable
destination
• The existence of natural, historical and cultural attractions.
• Maintenance and restoration services.
• Awarded Famous Ports
• Extensive posibilities in International Transportation
• Intraregional transportation facilities
• Every year increasing number of ships and tourists
• Current government supports cruise tourism

9. WEAKNESSES
• Turkey does not own a cruise ship itself
• Incompleted brand image
• Limited Season and Low Capacity Utilization
• Insufficient capacity of ports to meet the demand and the need for new
cruise ports
• High fees of port services compared to other countries
• Inadequate domestic demand albeit the size of the market
• Inadequacy of incentives towards cruise tourism in Turkey
• Inadequacy of promotion
• Lack of Infrastructure Facilities
• Nonskilled labor

10. OPPURTUNITIES
• More Poweful Location than other Competitor Countries.
• Coasts are using as a departure and arrival point by Cruise Ships.
• Possibilities of changing current trip programme.
• High purchasing power of foreign currency.
• Increasing demands on cultural, natural and historical tourism
• Due to political unrest in Tunisia, Morocco and Egypt, orientation of cruise
tours, which were headed towards the aforementioned countries
• Due to the economic crisis experienced in Greece, some tour operators in
Turkey seizing the opportunity for selling tours at home and abroad by
renting Greek-flagged cruise ships

11. THREATS
• Negative news from the foreign press
• Turkey’s EU candidacy progress took more time than expected
• EU encourage domestic tourism activities
• Insufficient capacity of ports to meet the demand and the need for
new cruise ports
• High fees of port services compared to other countries
• Inadequate domestic demand albeit the size of the market
• Inadequacy of incentives towards cruise tourism in Turkey
• Inadequacy of promotion

12. • To sum up Turkey has an big importance with strategic and
geographic position. Being surrounded by sea provides many
advantages to Turkey . Although its position Turkey has not
own cruises and shipyard. This is a disadvantage for Turkey. If
we protect and advertise the historical values more and more
we will be a good competitive in tourism and we will take a
good part in cruise tourism.

13. THANK YOU FOR YOUR
ATTENTION