1. Unique Selling
Proposition
HOW TO FIND IT?

2. What is USP?
 Something unique
 Something that differents you
 Connected to product
 Specific benefit
 What our brand/product has and
others don‘t
 What we are best at
 The Argument
 Value for customers
 Reason to buy
 Time limited
What is USP?

3. You need to know
Who are you future
customers? Who are your competitors?

4. Segmentation Targeting Positioning

6. What can be useful
 Marketing research
 Brainstorming
 Brainwriting
 Redefining sentences
 Redrawing pictures
 Problem solving matrix

8. Never forget
Products Needs

9. Thank you for your attention
ONDŘEJ DUFEK